Eric Tipton’s Post

There are a lot of interesting points in this article and I encourage all to read it. The short of it is #Oracle acted like Blockbuster and didn't innovate and ultimately other companies became their Netflix. Its fitting that the only way the monster that was BlueKai be brought down by itself effectively. I'm still actively awaiting a response from other companies like #Liveramp on how they are advancing forward in the wake of this news. Its a stark reminder that you either forge ahead or be replaced and that this ecosystem is unforgiving to those who get complacent. #digitalmarketing

Still relying solely on Google Adwords for your business? You might want to rethink that strategy: 41.5% is the percentage a person clicks on an Adwords ad after searching. That doesn't mean they bought anything or did what you want them to do, no that only happens around 1% of the time. So what happens during the rest? - 70.5% of that group ends up going back to organic search results. - 28.5% of that group ends up going to some other Google property. What about those who didn't click the ad though? 58.5% end up going towards the open internet ie other websites or platforms. The reality? ~90% of the time you are missing out on potential conversions by not being everywhere else your potential customers are. If you're ready to see what you've been missing out on with the rest of the ~90% of the internet, lets talk and get you setup with a multi-channel marketing strategy that ensures you are getting the most for your marketing dollars. #advertisingsolutions #SEM #DSP #programmatic

For so long many people in our industry have been asking for this and it has gone unanswered. Through my years of digital marketing the constant request from clients to block this or allow that website has been a constant. With this update from The Trade Desk, we finally have a solution that allows our clients to place on no fluff and well-known brands across all digital content. If you are tired of your clients asking for "premium" inventory and are looking for a solution let's talk.

When the client says I want as many engagements and likes as you can get with no regard for quality.

With cookies going away next year (or the year after, I dunno whenever Google decides is good for them I guess) first party data will be the essential go to. With The Trade Desk they make it easy to leverage our client's 1st party data to engage and follow up. Fueled by our clients previous customers and leads and using their "SEEDS" technology we can now develop a powerful prospecting tool that reaches across the open internet to like minded buyers that may not even know our clients existed. If you are looking for a way to leverage your first party data and get more sales and revenue or just overall accomplish you or your clients goals; or hey you just have always wanted to see what Trade Desk had to offer but without the hassle of getting your own seat. Lets talk and see how Demand Local can help. #programmatic #firstpartydata #agency #digitaladvertising

We always knock AI these days cause of what it seemingly is taking from us but stories like this also help to show what it is giving to us as well. Always a balance with these kinds of things. #AI #Tech

I can help fix a lot of things with advertising. The later though the client has to be willing to at least discuss especially when its brought to the table as an issue. so many missed opportunities when this doesn't happen. This goes beyond Google as well.

This article I feel comes up short since it really only mentions Tubi in it while there is so much more involved with this partnership. The upgraded integration combined with the Fox Sports aspect of the deal will add a very welcomed layer come fall as an additional outlet for sports buys, and with this being an election year Fox News will be a political buyers go to. #programmatic #digitaladvertising #digitalmarketing

This is a game changer for sure with cookies going away. Will be very interesting to see how quickly Spotify reacts. #programmatic #digitalaudio #digitaladvertising

First Forbes now #Yahoo. The Trade Desk is starting their crackdown it would seem as they ramp up their Kokai release. I expect we'll see at least one more big name in the coming weeks or months. #dsp #programmatic #digitaladvertising