Eric Tipton’s Post

Make it work or make it free  ( or fake free ). If your product does not work, and you don’t want users complaining, you have two options , make it work , or make it free, and a third option, make it “FF or fake free”.  If you make it work people will not complain.  If you make it free people will feel that they should not complain , cause is free.  If you make it fake free adding ads, people will not pay with their money, but with their time reading the ads and we are so used to use things that make us loose our time that we will not complain about it.  That’s interesting , been time one of the small amount of things that are imposible to buy. As you probably know, this is not a secret , do you have a beta version that want people to use for years and years ? And don’t want people complaining about anything ? Make it fake free. If you can not imagine a situation like this for a product just Google it. 

Ever wonder how this game grew so quick? Much like ranking up on search engines or amazon ect the key is Reviews Reviews Review! But how do you organize emails, landing pages, or what ever to achieve is this? Read below for a tip. Flappy Bird soared to viral fame with an unprecedented 700,000 reviews in just one month. The secret? A cleverly designed dark pattern strategically placed at the end of each level, subtly nudging players to hit the usual 'start' button, triggering a flood of reviews. #FlappyBird #AppGrowth #DarkPattern

Happy Halloween, folks! 🎃 Our today's news is a special edition written in the best fashion of horror stories. 🦇 🕸 The Midnight Chronicles: Amazon's AI magic! 🧙♂️ To ease the torture of the creative process Amazon's Ad Council created an AI-powered image generation spell. This powerful spell promises to put a stop to the most complicated process of the dark art of advertising, creating catchy images, 75% of advertisers complain about ad creation being the most difficult art of advertising. These creative images, born in the flames of generative AI, help brands improve the magic force of their images by placing products into real context. Calling the ancient forces, advertisers, choose the product (frog-legs, for example) and touch the magic button “Generate” and, the AI spirit creates a myriad lifestyle images of the product, based on the Great Book of brand values. For example, a picture of a bloody axe 🪓 might not raise a brow, but a bloody axe next to the zombie's head 🧟 has the full power of attraction. Source: https://lnkd.in/dv5DebvH 🕸 🕸🕸 The Cookie's Curse Returns 🪄 A whisper is going through the quiet town of Derry that of the third-party cookie. Its fate is hanging by a thread, not by Google’s hand this time but by a higher power. 👻 The UK's Competition and Markets Authority, better known in these parts as the CMA, had cast its sinister eye upon Google, claiming that the tech giant can’t kill the cookies without the CMA's blessing. ★ As the clock ticked, the CMA set in motion a “standstill period” - a moment in time where everything seemed to freeze, waiting for the final verdict on Google’s Privacy Sandbox. The days would be long, at least 60 of them, but whispers suggested there could be as much as 90 days of waiting. 😱 The townspeople hold their breath, waiting for another twist. But don’t bet your stock on another delay. The CMA’s word was said Google has been compliant and if it goes on playing by the book, the final bell for the cookie would toll as it was announced. 💀 🕸 🕸 🕸 Halloween at Refinery89 🦉 Although not all of Refinery89’s team came today in a party mood some of us tried to bring a bit of Halloween spirit into the office. These two handsome people are our marketing director and co-founder. Guess who is who? #ForPublishersByPublishers #halloweenfun #programmatic #powertopublishers

(Unpopular?) opinion... 🤔 Bing is now a much better search engine than Google. From personal experience, it finds what I want and suggests properly helpful forum threads without the insane Reddit and big-hitter published bias. So much so, I'm considering switching my default search to Bing for the first time ever. Something that was previously quite amusing as an idea is now a properly serious consideration. If you've not tried Bing recently, I highly recommend trying it again with fresh eyes. Bing's weak point? It's brand. Bing is a brand that I heavily affiliate with Internet Explorer, Windows XP and some of Microsoft's less favourable and bygone / outdated solutions. Bing is now everything but outdated. To me, it's brand says otherwise. To fully take advantage of its new and much improved experience, I feel it needs a rebrand. CoPilot is of course a tie in, but could they not be bolder and rebrand Bing entirely to CoPilot? New image, fresh name and shaking off the Bing stigma in the process. Also, Bing, to me, will always be that irritating overly-whiny bunny in red overalls that my kids watched growing up.

I spent the last one week doing something super interesting at GrowthX®- exploring the product The Ken and talking with its users as a part of the Capstone project. Read this post to know more. Insights: Ken User Habits and Paywall Impact 1️⃣ Habitual Reading and Gifting by Power Users: Power users have formed a consistent habit of both reading and gifting articles, showcasing a dual engagement pattern. 2️⃣ Google Indexing Challenge: Ken's implementation of a hard paywall restricts Google's ability to index Ken article content. This limitation adversely affects the discoverability of Ken content on Google, posing a challenge to the platform's visibility and reach. Follow me as I breakdown the Ken strategy in coming weeks across its core revenue levers. Cheers!

😈 How Google Ads Auction System is Rigged Against Advertisers 😈 Just watched Kasim Aslam's gripping video on “Uncovering the Dark Side of Google's Price Fixing”, and it's a must-see. 🔍 KEY FACTS Inside the Google Ads Auction: 🔥 Google Ads operates as a fixed auction where Google, the auctioneer, has complete insight into bidders' capacity and the value they place on each bid. 🔥 The platform sets "ad rank thresholds" as a minimum bid for ads based on various undisclosed, dynamic factors. 🔥 This pricing mechanism means Google charges advertisers based on perceived value, often independent of the actual competitive landscape. Generative AI and Search Evolution: 🔥 As search moves towards generative AI, the traditional ad auction's visibility and competitiveness could diminish. The focus may shift from competing against other advertisers to aligning with Google's valuation of ad worth. 💬 TOP QUOTE 💬 "Google sets a minimum bid, which is effectively the reserve price that needs to be met before an ad can be shown. And this is variable across every key phrase, every placement in the entire Google ecosystem. What's crazy, though, is that ad rank thresholds are calculated dynamically in real time based on a myriad of opaque factors. So Google doesn't tell you how they calculate ad rank thresholds, but they do give us hints. One of the hints of this is an exact quote from Google's documentation: 'The value advertisers place on users' engagement with their ads.' Google admits outright that they're pricing this inventory not according to the organic ecosystem, which would be an auction, which says if there's no competition, there's effectively no price. So no matter whether or not there's an auction here, oh, you're a personal injury attorney: I have another personal injury attorney who will pay a whole lot for this, and I don't care if nobody is bidding on this in your area. I'm going to charge you a whole boatload of money anyway. Isn't that like the literal definition of price fixing?" Check out the full video here: https://lnkd.in/d2RNfCJ4 🤔 A Question for PPC Managers: Year after year, we've seen a steady increase in CPC in Google Ads. In light of recent revelations from the antitrust trial, where a Google exec admitted to tweaking ad auctions to meet revenue targets, is it time to ask: Has the goal of PPC management shifted from out-manoeuvring competitors to shielding our clients from Google's greed? #GoogleAds #PPCManagement #CPC #PPCStrategy

Google reviews... Ever given a thought to their power? Here's the deal: - Almost like modern wizards casting digital spells, we can transform a humble mom-and-pop shop into the latest local trend by casting our star vote. - With a click, we've got the power to make a new restaurant's phone ring off the hook. BUT, also consider this: - We have the potential of casting gloom over a startup by popping that one-star balloon. 🎈💥 So, as you pen your next Google review: - Think about the cascading effect your words could have. - See beyond the screen to the people, dreams, and hard work behind the services. Let's use our powers responsibly, folks. After all, with great power comes great... reviews, right? Remember, your words mould reputations. That's pretty exciting... but also a little scary, isn't it? #GoogleReviews #DigitalInfluence #PowerOfWords

🍀 Feeling Lucky? 🤔 Ever wondered what that mysterious "I'm Feeling Lucky" button on Google's homepage actually does? 🤷♂️ It's like a digital roll of the dice, whisking you away to the very first search result Google thinks you'll love. 🎯 But there's more to it than just randomness - it's like a shortcut to the most relevant, top-notch result in a single click! ✨ I gave it a try, and the results were, well, lucky! 🍀 Try it for yourself and let me know what you discover! 😃🔮 #Google #SearchMagic #ImFeelingLucky

You might not know, but you probably have a few URLs that are indexed but aren't receiving any traffic and/or impressions. And I'm not talking about zombie pages (low clicks, low impressions). I'm talking about pages that have nothing (no clicks, no impressions) Google indexed these pages but isn't showing them for any relevant queries. They're coming up as blank. In this case, sometimes they can be DNI or CNI, but sometimes these URLs are actually indexed, yet we aren't getting anything from them. This video will show you how to find those URLs and then what you should do with them once you find them.