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Pharmaceutical Executive cited Darius Lakdawalla in its coverage of the Financial Times US Pharma and Biotech Summit 2024. “It'll take probably five or 10 years to play out on the negotiation side,” Darius said, “which is really more price setting than it is negotiation. There is a lot of question about what CMS is going to do to set prices. And they've been pretty vague about how they're going to do that in order to preserve flexibility and discretion. In fact, I think it's clear that the guidance that they issued for this year's price saying they're not going to hold themselves to in future years. So even if you look at if you look at what happens in the fall, you're not going to get a lot of insight into what's going to happen in the following years. So that's part of the uncertainty. Then there's also a market level uncertainty, which is because of the inflation boundaries that, in some ways, probably pose the most pivotal risk for the industry. The question is, how is that going to be handled? So now there's asymmetric risk when you set your launch prices. If you set your launch price too low, there's not really a way out.” The PROVEN Platform is where Darius and the team have been working out how the value of medicine is being understood and misunderstood through these changes. Please let us know if you would like to see PROVEN yourself. Read the full article here: https://lnkd.in/gh67kFbu  #HEOR #Innovation #DrugPricing #BioPharma #HealthEconomics

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That comes from a great session with Johanna (Rodriguez) Grossman, PhD at NYSE, Harmeet Dhillon at GSK, Amit Sinha at Goldman Sachs with Oliver Barnes, US pharma and biotech correspondent for the Financial Times, moderating

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