Embassy Suites’ Post

Developing a strong and recognisable brand for your hotel is becoming evermore important. 💡 Successful brand creation and strategy speaks a thousand words about your hotel's image and values, whilst also giving guests a glimpse of what an exceptional stay at your property might entail. In this article, we offer a number of helpful tips for creating a strong hotel brand in 2023. #hotelmanagement #hotelsandresorts #hospitalitymanagement #hospitalityindustry #hotelsandmotels

Given the current inflationary environment, we can expect to see a lot more investment happening in renovations and conversions rather than new construction in the next 1-2 years. With that in mind, IHG Hotels & Resorts's announcement of a new midscale brand aimed at conversions is especially timely. https://hubs.li/Q020ZYXV0 #hotelspaces #hoteldevelopment #hotelbusiness #hospitality #hospitalityindustry #development #hotelbrands

Taj Hotels, the flagship brand of Indian Hotels Company (IHCL), has been recognized as the world's strongest hotel brand, driven by rapid revenue growth. According to the Brand Finance report titled "Hotels 50 2024," Taj has also emerged as the world's second-fastest-growing brand, following Sheraton’s Four Points. The report notes that Taj’s brand value has soared to US$ 545 million. “We are delighted that the iconic brand Taj is honoured as the World's Strongest Hotel Brand once again in its milestone 120th year. Receiving this recognition for four years, thrice as the number one in the world, is a testament to the brand’s century-old legacy of pioneering destinations, setting global benchmarks, and showcasing Indian hospitality to the world,” said Managing Director and Chief Executive Officer of IHCL Mr. Puneet Chhatwal. He added, “This achievement underscores the trust and affection of our guests and our colleagues' steadfast dedication and commitment in delivering warm and sincere service, a true hallmark of Taj.” With an improved Brand Strength Index (BSI) score of 92.9 out of 100, Taj earned an AAA+ rating, the highest brand strength rating awarded by the leading brand valuation consultancy. “Taj’s BSI score climbed more than three points and performed exceptionally well across various brand strength metrics, such as familiarity, consideration, recommendation, and reputation,” the report stated. The hospitality giant reported a 29.36% growth in its consolidated profit after tax to US$ 52.5 million (Rs.438.33 crore) in fourth quarter ended March 2024. Meanwhile, Hilton, with a brand value of US$ 11.6 billion, continued to hold its position as the world’s most valuable hotel brand for the ninth consecutive year.

In our newest article, we discuss "brand essence", which derives from a brands promise. Hotels are not great at separating their brand's essence from their competitors. You can read more about how hotels should better understand brand essence: https://lnkd.in/eNeJBqRk

Celebrating “Taj” IHCL : The World's Strongest Hotel Brand and a Symbol of Indian Excellence The Indian Hotels Company Limited (IHCL), the premier hospitality entity of the Tata Group, has once again established a gold standard with its iconic brand, Taj. Recognised as the World’s Strongest Hotel Brand by Brand Finance in their ‘Hotels 50 2024’ annual report, Taj has demonstrated unparalleled growth and brand value. With a remarkable 45% increase in brand value to USD 545 million, Taj not only leads as the world's strongest hotel brand but also as the fastest-growing globally. This accolade reflects Taj's exceptional performance across brand strength metrics including familiarity, consideration, recommendation, and reputation. Celebrating its milestone 120th year, Taj achieved an impressive Brand Strength Index (BSI) score of 92.9 out of 100, earning the prestigious AAA+ rating from Brand Finance. IHCL, attributes this success to the unwavering trust and affection of guests and the steadfast dedication of their colleagues. This recognition is a testament to Taj’s century-old legacy of pioneering destinations, setting global benchmarks, and exemplifying Indian hospitality. Taj's triumph is not merely an IHCL victory but a celebration of Indian culture, heritage, and hospitality. India's rich traditions have always been a source of pride, and Taj’s global recognition enhances this narrative. The brand’s commitment to sustainability, under IHCL’s ESG+ framework of Paathya, aligns with the United Nations Sustainable Development Goals, underscoring a sustainable and inclusive future. IHCL's stellar financial performance in FY24, with a consolidated revenue increase of 17% to ₹6,952 crores, a 20% rise in EBITDA, and a 26% increase in profit after tax to ₹1,259 crores, showcases its market leadership and robust growth strategy. The company's diversified revenue streams, strategic alliances, and innovative new businesses have driven significant growth. Looking forward, IHCL plans to continue this growth trajectory by opening 25 new hotels in FY25, introducing The Gateway brand to emerging markets, and expanding to 100 hotels by 2030. A five-year capital deployment plan will support asset upgrades, capability building, and new projects, including advanced analytics using AI/ML. As IHCL and Taj continue to elevate Indian hospitality on the global stage, we extend our heartfelt congratulations to the entire leadership team and staff. Their relentless pursuit of excellence not only propels Taj as a world-class brand but also reinforces India's position as a hub of superior hospitality. Here's to the continued journey of making India proud and sustaining Taj’s legacy as the world’s most valuable and cherished hotel brand. Puneet Chhatwal Suma Venkatesh Anika Gupta Rohan Ranade Dattatreya M Taj Hotels The Indian Hotels Company Limited (IHCL) #TajHotels #IHCL #IndianHospitality #BrandFinance #TravelAndTourism #IndianEconomy #Leadership #PuneetChhatwal

𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐇𝐨𝐭𝐞𝐥 𝐁𝐫𝐚𝐧𝐝 𝐰𝐢𝐭𝐡 𝐓𝐡𝐞𝐬𝐞 𝟒 𝐏𝐫𝐨𝐯𝐞𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 🏨 Are you ready to take your hotel brand to the next level? In a saturated hospitality market where competition is fierce, effective branding has become more crucial than ever. We're here to share four powerful strategies that can help you stand out and attract the right customers. Let's dive in! 💡 Tip #1: Craft a Compelling Narrative Go beyond product features. Create an authentic brand story that engages emotions and leaves a lasting impression. Novotel Beijing differentiated itself by focusing on family and business, building a connection with guests. 💡 Tip #2: Cultivate a Strong Loyalty Program Reward and recognize loyalty. Develop a personalized loyalty program like Kimpton Hotels, offering unexpected perks and opportunities for engagement. 💡 Tip #3: Deliver Unforgettable Hospitality Go beyond the basics. Embrace a customer-centric perspective and map out touchpoints to create cherished memories. The Peninsula Beijing excels in genuine care and anticipation of guests' needs. 💡 Tip #4: Embrace Experiential Elements and Technology Stand out with unique experiences and technology. Use sound to reinforce your brand, curate art pieces that reflect your identity, and leverage technology to provide personalized solutions. Ready to revolutionize your hotel brand? Check out our article for more insightful information: https://fal.cn/3Ao9J #HotelBranding #HospitalityIndustry #EHLInsights #EHL #BrandDifferentiation

If you’re in the business of running hotels🏨, experience is everything. With the hospitality industry being more competitive than ever, the best way to set yourself apart is to offer unparalleled experiences time and time again. After all, consistent quality is one reason the hospitality industry can give guests to chose hotels🛎️ over AirBnb. However, doing this at scale can be challenging. When you’re overseeing multiple teams across several locations📍, it’s all too easy for details to fall through the cracks and consistency to erode⚠️. 🚀 In this post, we’ll be discussing strategies and tactics on how to prevent that from happening, so you can ensure to keep your hotel’s brand experience consistent across the board.   #hotels #hospitalityindustry #Hospitality #HotelOperations https://lnkd.in/gEZecPHy

As I went through several rebranding initiatives in the past with other hotel groups, reading the announcement of the very successful Jumeirah rebranding a couple of days ago made me brainstorming about the pros and cons of such an initiative in our industry, the purpose of doing so and the actions to take or to avoid in order to do it right. It turns out that in the dynamic world of hospitality, rebranding a hotel group can be a strategic move to stay relevant, attract new customers, and adapt to changing market trends… Read in full at https://lnkd.in/eB_u_d-4 #RebrandingStrategy #HotelIndustryTrends #BrandIdentity #MarketAdaptation #CustomerExperience #FinancialRisk #OperationalAdjustments #HeritagePreservation #hotel #hospitality #vertu #vertuhotels #marketing #branding ##StakeholderEngagement #ConsistentMessaging

Hilton names new extended-stay brand #Hilton #hotel #hotels #hotelnews #hoteliers #hotelindustry #hospitality #hospitalitynews #hospitalityindustry #hotelsandresorts #extendedstay #hotelbrands

To kickoff 2024, CBRE Hotels Research just released a report that analyzed ten years of hotel brand performance for six large public hotel companies, encompassing over three million rooms or 60% of US supply as of year-end 2022. There is a lot to unpack in the report, but a key takeaway for me was: "Both the brand and the brand family matter. The strongest performing brand family had RevPAR CAGR of 2.9%. This compares with the performance of arguably the weakest-performing brand family, which experienced declining RevPAR CAGR of 0.1%. On a cumulative basis, the strongest brand family outperformed by roughly 30% over the 2013 – 2022 period. As of the starting point in 2013, these two brand families had RevPARs less than $6 apart, so we would not attribute the RevPAR growth difference to a variance in chain scale." Reach out to me if you have any questions or want to talk about a hotel market or submarket (kevin.donahue@cbre.com) Great work Rachael Rothman, CFA, ISHC and Christine Bang and the entire CBRE Hotels research team!