Dreamdata’s Post

Chris Walker says companies need to STOP analyzing their pipeline from opportunity created 🛑 And extend their analysis to all the signals that are taking place before then. While most businesses start analyzing their pipeline only when an opportunity is created, there's a significant period before this that's often ignored. This period, from the moment an account sends a signal to when sales reach out, holds valuable insights that can dramatically impact your sales velocity, win rates, productivity, quota attainment, and marketing ROI. For more of Chris’ B2B marketing insights, check out the blog post linked below 👇 #b2bmarketing #signalbasedmarketing #insights

Last week we released our 2024 B2B Go-To-Market Benchmarks Report. Have you had a chance to check it out yet? 🤔 One of the key takeaways was the impact of LinkedIn Ads’ cost per influenced company on our marketing budget. Using our Benchmarks Feature, we compared our cost per company influenced with the industry average across different channels. We then analyzed our ROAS using the Performance Reports and pinpointed areas to allocate more resources. 📈 We’re already seeing some promising early results! Do you know where your marketing investments are delivering the best return? If not, you might be interested in seeing how easy it is to uncover these insights with Dreamdata. #B2BMarketing #MarketingInsights #BenchmarksReport #LinkedInAds

Why is B2B marketing so serious and boring? 🧐Do buying committees really prefer that? Robin Daniels says no. On our most recent LinkedIn Live, Robin explained that B2Bs need to start marketing themselves like a consumer brand. Treating your B2B brand like a B2C can create a stronger emotional connection and drive long-term loyalty.💪 Robin suggests making sure your first impression is engaging and relatable and humanizing your messaging. Because at the end of the day, businesses don't buy from businesses; people buy from people! 👌 For more of Robin’s tips for rebranding success, check out the blog post down below 👇 #B2BMarketing #Rebranding #MarketingTips 

Unlock the modern buyer’s checklist 🔒 for 10x growth in ARR in just three years! Marketing expert, Jason Widup, dropped his recipe for rapid success in a conversation with our CMO Steffen Hedebrandt. Here's Jason’s non-negotiables on his go-to-market checklist:  -Customer Reviews: Positive reviews build trust and confidence. -Word-of-Mouth: Direct conversations with users add credibility. -Free Trials: Hands-on experience helps buyers assess suitability. For more of Jason’s game-changing tips, check out the blog post down below 👇 #B2Bmarketing #growth #gotomarket

Did you know Google Ads have a cost per influence that's 76% higher than LinkedIn Ads? Well, you do now... 😇 We released our B2B go-to-market Benchmarks Report 2024 earlier this week, with some fascinating insights. 📊 Catch all the details in the Report linked in the comments below. #B2BBenchmarks #DreamdataBenchmarks #B2BMarketing

Aaaannnnd the B2B GTM Benchmarks are out! 📊😱 After last week's B2B Benchmark's feature launch we've dived into the data to see what stories lie beneath. These are some of the headlines ⤵️ *** Spend on the Google Network (Search, Display, YouTube) accounts for over 50% of the paid budget! *** LinkedIn offers the best cost per company influenced of the major ad networks - Google Search Ads and Facebook are both over 75% more expensive. *** On average, there are 62 touches across at least three channels before a B2B deal is closed. *** Social channels combined drive only 2% of B2B web traffic. Check out all the insights and analysis in the report linked in the comments 👇 #B2BBenchmarks #DreamdataBenchmarks #B2BMarketing

Frida Ahrenby: Reflections on the First Six Months as a B2B CMO The first 180 days at a new job are critical for long-term success, especially for high-level executives like CMOs at large B2B enterprises. In this short period, new CMOs must build trust with colleagues and partners, prove their problem-solving abilities, identify and address marketing gaps, effectively land new target accounts, and align with the company’s brand image. Frida Ahrenby, CMO at Rillion is joining us LIVE to share her insights and experiences on starting strong as a new CMO in the B2B space, reflecting on her first six months in the role. She will discuss strategies, challenges, and key takeaways for success in the first months of CMO life. Join us on the 26th of August at 3:00 PM CET!!

Say goodbye to searching the web for years-old, one-off, benchmark reports to compare against industry standards! 👋 Introducing Dreamdata B2B Benchmarks - instant insights into Ad Budget, Web Traffic, Ad Performance, and Journey Metrics. Compare your performance with industry standards and optimize your strategies effectively. Learn more about how you can use these insights in the comments below! 🔗 #B2BBenchmarks #DreamdataBenchmarks #B2BMarketing