DMG Media Ireland launch dmg::ID
A state-of-the-art identity solution that connects audiences across dmg media’s growing portfolio of digital brands.
As privacy concerns reset the digital ad industry, the deprecation of 3rd Party cookies will make it impossible for advertisers to target users across the internet.
At dmg media, we have built out a comprehensive privacy-safe audience-based data targeting system (dmg::ID) to unify and connect our audiences across our sites, allowing advertisers to target and measure ads contextually. We have created a solution that seamlessly navigates this cookieless future and provides accurate and effective ad targeting.
According to Doug Farrell (Group Head of Digital Strategy (DMG Media Ireland), “dmg ID enables advertisers to target our cross-site network of over 3.6 million monthly Irish users while utilising our extensive first-party privacy-safe data. dmg ID minimises wastage while delivering best-in-class display, native and video solutions targeting interest, context, and in-market for segments”
To read more just click here www.dmgid.com
#digitaladvertising #3rdpartycookies #targeting #firstparty #audience
Doug Farrell Karl Byrne Liz Doyle Paul Henderson Fintan Gavigan Janice Carlin Hugh Quigley Conor Quinn Mairead Kearns Caoilfhionn Ni Dhuibhinn Emma Rooney Marian McConville Diana Bunici Lorraine Worth Karl Tracey Wini Moore kara gilleran Ciara Cantwell Desmond Farrelly MSc Mike Dunne Nicole Goodman David Vaz SpaceTo Business Plus Magazine
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1moExcellent work