DMG Media Ireland’s Post

👊🏾Battle begins for near-vacant Presidency Seat The advertising industry is abuzz with the latest campaign teaser from Noah’s Ark, which features Insight Publicis , TBWA\CONCEPT and X3M Ideas . At least, that’s the straightforward interpretation. The teaser features Noah's Ark Communications Founder and CEO, Lanre Adisa standing against the logos of these companies, with cleverly crafted messages that play on words yet convey powerful messages. However, the copies tell a different story—one that highlights the journey of the Association of Advertising Agencies of Nigeria and the formidable agency heads who have served as its presidents over time. One standout copy, featuring the X3M Ideas’ logo, read: "It takes someone audacious to turn extreme industry issues around for the good of all. #StrongerTogether." The world witnessed Advertising President Steve Babaeko show significant audacity and selfless leadership when he took the reins of AAAN amid a pandemic and industry challenges, elevating Nigeria’s advertising industry to global standards and ensuring it gained widespread recognition. We can’t ever forget where it was, and where it is now👏💐 A second copy read: “To build on AAAN's current successes requires a leader who can creatively disrupt the status quo.” This message is set against a manipulated TBWA logo, with Adisa's unmistakable silhouette prominently displayed. It's easy to imagine him grinning with satisfaction.😁 TBWA’s Kelechi Nwosu had served as AAAN President in 2014. Safe to say that Adisa was praising Nwosu’s disruptive tenure and accomplishments. Memories of the 2014 battle between Kelechi Nwosu and Lanre Adisa for the AAAN Presidency come to mind. Nwosu, then the incumbent Vice President and Managing Director of TBWA/Concept, and Adisa, Managing Director/ECD of Noah’s Ark, were friends and former colleagues who found themselves on opposing sides. Both men had previously worked together at TBWA/Concept before Adisa founded Noah’s Ark. In the 2014 election, they represented different camps, each protecting its interests in the incoming executive council. Nwosu had served the association in various capacities, eventually becoming vice president in the election that saw Mrs. Oke emerge as president. The third copy stated: "Redefining the future of AAAN requires a leader with great insight into its past and present. #StrongerTogether." Perhaps this hints at Kayode Oluwasona who, before his three-year stint at Rosabel, was the executive director in charge of business development at Insight Publicis (Communications), Nigeria’s biggest ad agency. Kayode became AAAN President in 2016.

Another great win for the Indies, nice work Advertising Associates! More and more clients are proactively seeking out, engaging and appointing Indie agencies. There’s a plethora of reasons as to the growth of Indie agencies and why clients are considering an alternative. #imaa #independentmediaagency

To make great advertising, brands need three things: to reflect culture, to reach millions of people, and a trusted media environment. But this is getting harder. Media is fragmenting, trust is in decline, influence is ephemeral. So advertisers need scale, influence and integrity to cut through. That’s why we’re proud to launch the Guardian Advertising Awards. Free to enter, the new awards celebrate advertising that has featured across the Guardian, highlighting unforgettable examples of scale, influence and integrity. Enter now: https://lnkd.in/eF_gQZ_d

Brian Jacobs has worked in the media side of advertising for agencies including Leo Burnett, Carat, and Universal McCann. He’s been responsible for media activity in multiple countries for clients including Procter and Gamble, McDonald’s, Kellogg’s, and Volkswagen. He set up Brian Jacobs and Associates in 2006 and has consulted for companies including Suzuki, the ISBA, Hiscox, Boots, Kantar Media, and a number of media agencies and tech start-ups. Let's read his recent article and learn about the changes in advertising. #AdvertisingEvolution #AdIndustryChanges #MarketingShifts #DigitalAdvertising #NewAdvertisingTrends #AdvertisingRevolution #AdaptOrPerish #AdTechAdvancements #ConsumerEngagement #TargetedAdvertising #DataDrivenAds #CreativeApproaches #BrandStorytelling #InfluencerMarketing #SocialMediaAds #InteractiveAdvertising #MobileMarketing #VideoAds #ProgrammaticAdvertising #AdvertisingDisruption https://lnkd.in/gPCmik6T

The future of classic advertising agencies comes under the scanner as the agency network’s decision draws eyebrows and sorrows. Read on: https://bit.ly/3tG3q2A Story by: Shreyas Kulkarni J. Walter Thompson Worldwide | Wunderman Thompson | #agency | #advertising | #advertisingagency | WPP | VMLY&R | VML | Santosh Padhi | Lloyd Mathias | Nisha Sampath | Tarun Rai | #wundermanthompson

The world of advertising is no more odd to change. Remember the name change in 2011, when the Cannes Lions International Festival of Creativity took its current form? That shift mirrored the evolving idea of the business. We are right here, after twelve years, seeing another change – another period set apart by new advertising rules. The current year’s Cannes Lions put the spotlight not on great professions, but rather on versatile growth models. This features a more extensive pattern – the convergence of advertising and marketing. To flourish in this new landscape, brands should embrace these new advertising rules. #advertising #rulesofadvertising #socialmedia #newrulesofadvertising

Brian Jacobs's article today made me wonder how people will respond to advertising content in the future, knowing that much will have been AI generated. Will they be less interested in it or less trusting of it? I am also thinking this might impact how we capture people's experiences in real-time. At the moment we ask people whether it was the first time they had seen the ad, or 2nd etc. Maybe we should ask whether they think it was generated through AI? We capture how positive, persuasive and relevant every brand encounter is. Will AI generated content be more relevant? Or more persuasive? What do you think? Dana DiGregorio Karen Fraser MBE #advertising #ShareOfExperience #SOE

These days, media buys contemplate far more than getting an ad placed on a web site, including in-person events and influencer campaigns. Sara Chubb walks us through threshold considerations to address when your media buy is much more than a media buy #adlaw

Ten years ago, with no adequate research for out of home being available, initial investigations into setting up a collaborative media owner research body took place, writes Trish Guilford, head of the Outdoor Measurement Council. Who would have ever expected that the industry often referred to as the “cowboys” of the advertising industry would have put many differences aside, worked together and have got to where the OMC is today? #outofhomeadvertising #outdooradvertising #outdoormeasurement #media #advertising #marketing

Advertising: Who Cares? An Update. We are now up to almost 200 supporters. All have volunteered - we are yet to start really pushing our case, although we now have the tools to do so. First, thanks to Jenny Biggam, Anuschka Clarke and team at the7stars for designing us a logo. Next, courtesy of Graeme Blake and team at Blutui we now have a website https://lnkd.in/dykpRRKP . You can volunteer to join a workstream, and (eventually) book tickets for the event we're planning in September in London. We have now confirmed all 5 workstreams, and have committed leaders. -Trading, Transparency and Trust - Jenny Biggam, Founder, the7stars -Business Models - Michael Farmer, Consultant and Author ('Madison Avenue Makeover' and 'Madison Avenue Manslaughter') -Measurement and Accountability - Denise Turner, CEO, Route -Recruitment and Well-Being - Crispin Reed, Founder, Skyscraper Consulting -Sustainability, Ethics and Privacy - Ruben Schreurs, CSO, Ebiquity Do please volunteer to join one or more so that your views can be represented. It is straightforward to join from the site; if you have any problems you can contact Brian and he’ll pass your details to the relevant leader. We have booked the Royal Society of Arts (RSA) in London on the afternoon of September 12th. All details are on our site, where you will also be able to book tickets later. We will issue another mail once the ticket sales are live. -Registration from 1.30pm (no lunch, so eat first!) -Formal presentations and discussion 2pm - 6pm -Bowl food and drinks 6pm - 8pm This is an event without sponsors, underwritten by Brian and Nick and funded entirely from ticket sales. We are doing it this way to encourage an event free from any sponsor distractions or pressures. We will sell a maximum of 140 tickets which will include a networking food and drink period after the formal presentations and discussions. We think this is important, we want to encourage a positive and open discussion in which all voices can be heard and everyone can participate. We suspect tickets will go quickly based on enquiries to date. We will start a waiting list in case any places open up. We are unable to offer any refunds but if you buy a ticket and are unable to attend you can pass your ticket on to a colleague, as long as you let us know. If we make any surplus on the day we will make a contribution to NABS, the advertising charity. We realise that many would like to attend but cannot for reasons of distance or possibly politics. We are going to record the whole event and are looking into the practicalities of live streaming it as well. Speakers will be the five workstream leads, plus a few high profile additional speakers. We will be announcing who these are in due course. Please continue publicising the Who Cares? movement to your networks, and to encourage people to join us, and (even better) to buy tickets when they go on sale. Thanks again for all your help! Brian Jacobs Nick Manning #whocares