Del Esparza’s Post

B2B marketers are looking for ways to embody "less is more." As Mark Brohan notes, they are looking to AI to improve the quality and quantity of their marketing strategies. AI can achieve the goal of simplicity by lowering budgets, making the company more efficient, and generating more revenue. This technology is highly sophisticated and knows how to target audiences, create engaging content, and do so much faster than any human. Hence, it is doing amazing things for brands looking to cut costs in this challenging economy. #AI #Productivity #Marketing

Jennifer Wolfe discusses the latest influencer marketing trends and how they affect ROI. Influencers have a strong following on social media platforms, and they can help businesses reach their target audience more authentically. Therefore, they can positively impact ROI because of their ability to navigate emerging trends and create relatable content that viewers can resonate with. Thus, they will generate more traffic to a brand's social media and create more revenue. #InfluencerMarketing #Trends

Personalization remains pivotal in advertising, with AI and ML enhancing its impact. Brands must collaborate closely with clients to harness customer data for highly targeted campaigns. Understanding and meeting customer needs is key to driving engagement and brand loyalty. Modern technology is outstanding at filtering data to create a strategy to meet those needs. #Personalization #AI #ML #CustomerExperience

Statista Charts shows podcasts are booming, promising significant ad revenue growth. Advertisers need insights into listener demographics for targeted product promotions to cash in. For example, a sports podcast may have a certain demographic of listeners who want to hear about products for streaming their favorite teams, apps for trading sports cards, or where to find game tickets. Therefore, if the advertiser understands this group of listeners, they can promote their product accordingly based on the podcasts' already ideal audience. #Podcasts #Advertising

The retail giant Walmart is expanding its digital marketing initiatives to TikTok and Roblox to help create an enhanced customer experience. Chain Store Age highlights that Walmart is doing more in the virtual world, particularly focusing on a subset of its customers who are book lovers. Understanding where its customers are coming from and what they like is how Walmart can harness this technology to a new and incredibly lucrative place. #Walmart #TikTok #DigitalMarketing

I'm excited to see how Augmented Reality (AR) is revolutionizing the advertising industry! AR integrates digital content into the real world, enhancing customer engagement through interactive experiences. With this understanding, it is crucial that we set up guardrails for this technology to harness its power. These guardrails ensure that AR campaigns are innovative, ethical, and effective. By setting clear guidelines and standards, we can responsibly utilize AR's potential, ensuring it enhances user experiences while respecting privacy and delivering tangible business results. #AugmentedReality #AdvertisingInnovation #TechEthics

AI in advertising is not a new idea, yet many businesses still hesitate to use it. However, as Ad Exchanger notes, AI has much potential in advertising, especially when developing engaging and creative ad campaigns. AI can generate images and videos and write copy for ads. Advertisers must recognize that AI will not take their jobs. There still has to be a human professional who checks the technology and ensures it generates content that is good for the business and engages the consumers. #AI #Ads #ContentCuration

Search Engine Land discusses marketing takeaways from a digital marketing leader, Aaron Levy. One thing about marketing is that it is always modernizing to accommodate modern consumer needs. Trends are always coming and going, but some key marketing components never go away. For example, customer centricity is always one of the main pillars of NY business, regardless of the industry. Centering your business around the customer is critical because it allows the brand to be responsive to trends that consumers like and respond to feedback and reviews provided by people. #Marketing #Strategies

Video has been a popular form of advertising for a long time, and it's not going away anytime soon. Businesses have been embracing live video streaming to advertise their products and services. Live streaming lets businesses connect with their customers in real-time, providing a more authentic and engaging experience. #VideoAds #LiveStream #Growth

Digital Marketing trends are always changing, largely in response to consumer needs, and AI is no different. More consumers are utilizing powerful technology to help them daily. Therefore, marketers have to utilize it as well. Readwrite notes that AI can help with personalization. Businesses can create more targeted and personalized campaigns by collecting and analyzing customer data. Without question, customers are more likely to engage with brands that understand their needs and preferences, and this is a critical piece. #AI #DigitalMarketing #Personalization