Del Esparza’s Post

As the livestream shopping market is expected to rise, Fanatics, Inc. on Wednesday unveiled its livestream commerce platform, Fanatics Live. It will include limited-edition merchandise, trading card “breaks,” collectible drops and on-location streaming, among other experiences.    The company is working to bring creators, brands and sports leagues onto the platform. Fanatics Live currently has a relationships with Major League Baseball (MLB) League Baseball, SLAM Magazine and VeeFriends, with more collaborations anticipated this year. The company will also leverage existing Fanatics businesses including Fanatics Authentic, Topps and Lids The TJX Companies, Inc.   The app is currently available for North American customers on Apple devices, but the company plans to release the web and Android versions later this year.   This is perfect time for all enterprises to look at how best to optimize their warehousing and distribution to reduce the time delivery as part of the last mile cycle for logistics and distribution.   Here are key links that can help enterprises with their data and AI journey as part of the budgeting, forecasting, planning, analysis, capital planning, cash flow, and reporting cycles (management, operational, and regulatory)   Are you ready for the new Global ESG reporting Standards? - https://lnkd.in/gnms3fy7   Close, consolidate, and reporting - https://lnkd.in/gARHRXB4   Data Management - https://lnkd.in/g8SvPfDx   Blog – Ways that Scenario Planning is Essential for your Business Plan - https://lnkd.in/g2M6Rka4   Blog - How is AI and Machine Learning Changing the Way We Manage the Supply Chain - https://lnkd.in/g7MUPUca   Blog – Integrated ESG and Reporting unlocking competitive advantage in the era of Sustainability - https://lnkd.in/gK6CcGHr Blog – Sector – Logistics, Transportation, Warehousing, and Distribution Analysis and Commentary for July 2023 - https://lnkd.in/gFVsUYFZ Manufacturing - https://lnkd.in/gmA8eRPv     #sameday #shipping #customersatisfaction #delivery #warehouseautomtion #costofshipping #deliverytime #lastmile

Like Amazon's acquisition of Twitch, this underscores the rising significance of in-game commerce. With the gaming industry booming, businesses have a fresh avenue to engage consumers outside of gate-kept advertising channels like Google and Meta. In-game commerce offers a unique, untapped space for brands to connect directly with their audience. This move isn't just a strategic play; it's a win-win scenario. Businesses gain access to a burgeoning market, while consumers enjoy more immersive, personalized interactions with their favorite brands. In-game commerce isn't just the future – it's here and poised for explosive growth.

Unlock the Full Potential of Meta Advantage+ Shopping Campaigns with This Success Guide

Walmart creates an immersive experience for shoppers and advertisers with their in-store advertising strategy. #walmart #walmartadvertising #immersiveadvertising #instore #buyerexperience #advertisingstrategy #digitalmarketing #digitalmarketingtips #marketing #marketinginsights #socialspicemedia

“Canada Goose, Levi & Nike hit snags in their quest to build bigger DTC businesses,” “Macy’s and Nordstrom are reportedly considering going private.” Ah, the days when malls were our weekend havens, brimming with the thrill of the hunt for that perfect item. Do today’s headlines signal a Retail Revolution? Despite challenges, these brands aren’t retreating from their direct-to-consumer (DTC) ambitions, a testament to their belief in the model’s transformative potential. The retail landscape has pivoted dramatically, with platforms like TikTok emerging as key arenas for consumer engagement. In this digital era, success hinges on crafting captivating, shoppable content that resonates on social media. As a result, your mall might start to look a bit different. Marni Levine, who leads TikTokShop’s U.S. operations, underscored the platform’s commitment to e-commerce: “We don’t plan to reduce e-commerce content in our For You tab, despite some user complaints. We’re pushing forward, undeterred” (per The Information). Similarly, Twitch is exploring AI applications to enhance its platform, further blending technology and commerce. Connecting with consumers now means meeting them on their digital turf. It’s about a strong social media presence, strategic influencer partnerships, and experiential marketing that merges online and offline worlds. This approach transcends mere transactions; it’s about fostering relationships and loyalty. As DTC models offer instant, hassle-free shopping, they also herald a new age of consumer interaction. Shopping has become experiential and interactive, with storytelling and immersive experiences at its core. In this dynamic retail environment, brands must innovate relentlessly, leveraging technology not just for convenience, but to build community and connection. Embracing change and innovation is crucial for moving forward, and in an increasingly saturated digital space, creating compelling content has never been more important.

If your FYP is beginning to look like a virtual market store, then you’re not alone. If there’s one social trend that has brands and consumers in a chokehold right now, it’s livestream shopping. 🛍 Our Head of Brand Marketing, Lucy Alex Robertson, delved into this phenomenon, exploring its origins, rapid growth and why this is one trend that’s not going anywhere fast. 🔎 Read on to discover what this means for the future of e-commerce ➡ https://lnkd.in/ddjeRZyB #LiveStreamShopping #TikTokTrends

Another day, another ad unit. James Borow and Daniel Druger dove into the Meta x Amazon partnership with Eric Seufert on the Taking Inventory podcast, it’s a can’t miss - link in comments. In a world of walled gardens and siloed data, this is a significant evolution. -> Meta has opened up the feed to Amazon to pick which products are shown to a consumer; -> the customer goes through product discovery inside Meta; -> the consumer - if not already logged in - is prompted to log in but appears to be in a bridged version of Meta; -> when the consumer checks out the conversion event is sent back to Meta but the information is anonymized. As Eric points out, - Amazon gives up ads opportunity - Meta gives up control over the feed While, - user gets more relevant ads - Amazon gets more exposure for its advertisers to drive sales inside Amazon - Meta gets more action in the auction driving up demand and CPM Both players give a little to get a lot. This is how the walled gardens problem starts looking more appetizing for omnichannel brands and advertisers. The losers in this equation? Long term… probably Shopify and TikTok, at least until TikTok builds it’s own integration.

“…the DTC bubble has burst, colliding head-on with reality” Another day, another attention-grabbing statement about the implosion of DTC. I see these bold claims almost daily now. They all follow a similar rationale; - Poor profitability - Rising shipping costs - Low customer base - Lack of loyalty/retention - Problematic supply chains - Post-Brexit regulations - Etc. Etc. To give credit, the Digiday article I pulled the quote from had a novel theory - blaming Temu’s immense ad spend as driving up costs in Meta (having a knock-on effect on DTC brands CPA). All these challenges may be true, but the conclusion is not. DTC is as alive as ever. The bubble has not burst. However, DTC will only ever be a single distribution channel. Some businesses can get this to work well, others will not. Some will be able to scale this indefinitely, others will not. Some will have the right unit economics to make it profitable at scale, others will be dead before they even start. Just as some businesses will get supermarket retail, or Amazon, or TikTok shop to work as a distribution channel. Many will not. Does that mean that the bubble has burst on any of these? No. It just means that some companies will have the model to make them work, profitably, and at scale. This is business and growth 101. As long as there are customers on the internet wanting to spend money, DTC will be alive and well. Long live DTC. #DTC #Ecommerce

A few of my thoughts in Modern Retail on the great effectiveness and best practices of Meta's Advantage+ Shopping campaigns https://lnkd.in/g4p5Ctsk

Livestream shopping in the U.S. is at a crossroads. Despite its massive success in China, the U.S. market faces unique challenges, including technical hurdles and distinct consumer behavior. According to this article, the key to unlocking its potential lies in the emergence of breakout creators, as seen with TikTok Shop's growing platform. Retail giants like Amazon and Walmart are also exploring this space, but the true game-changer will be the ability to blend engaging content with seamless shopping experiences. Sound familiar? Providing an educational and entertaining shopping experience is what we strive for on all our platforms. As we watch this space evolve, it's clear that livestream shopping is constantly evolving and continuously becoming a bigger part of the retail environment. We can’t wait to see how it grows.