Dave Parulo’s Post

Explore Tualatin Valley's “Near and Dear” campaign won a Silver Cascadia Creative Award for Integrated Campaign Excellence. The Near and Dear campaign was created by ETV’s creative agency of record, Sparkloft Media, to promote Tualatin Valley as a travel destination by highlighting the region’s wineries, outdoor activities and cultural experiences by showcasing Washington County as more than just the “Portland suburbs,” but a vibrant destination in its own right. “I am grateful for our team and our agency who worked together to bring this new brand and campaign to life,” said Dave Parulo, president and CEO of Explore Tualatin Valley. "We are deeply honored to receive the Silver Cascadia Creative Award for our 'Near and Dear' Campaign. This recognition fuels our passion and commitment to continually highlight the beauty and charm of Tualatin Valley with unwavering excellence." The Silver Cascadia Award is awarded by ThinkNW, a Pacific Northwest organization that honors excellence and service to the region’s community in marketing and advertising across Oregon, Washington, Idaho, Alaska and British Columbia. #thinknw #sparkloft

WE'RE NOT TAPPED OUT: A TAP SEASON RECAP Explore Tualatin Valley's new craft beer awareness program, Tap Season, concluded April 30. This three-month promotion created awareness of Tualatin Valley's breweries by showering the local market with advertising, including bus tails on busses in the Washington County area that exclaimed, "When it Rains, We Pour"! In addition to a robust advertising effort, four different activation events took place, including "Sip + Shop" at Bridgeport Village, a Hillsboro Hops-themed party at Breakside Beaverton, and "Alpaca Happy Hours" at Hillsboro Downtown Station and Stickmen Brewing in Tualatin.