Darren Leon Mckoy’s Post

Incredibly proud to announce that Dr. Martens plc will be part of Olivia Rodrigo's GUTS World Tour Bus Experience! Joining the second North American leg of the sold-out tour, fans can wear their DM's boots to the free experience, explore the Customization Station by Dr. Martens, and more. The tour bus will visit local Dr. Martens retail locations, starting in Austin, TX tomorrow. Fans can grab a free limited edition GUTS inspired boot charm with the purchase of a full price pair of Dr. Martens Boots starting July 23rd. Huge thanks to April Vitkus and the entire DM's team! Explore more at: https://lnkd.in/ghXNvFDi

Huge congratulations to this year's MullenLowe Global NOVA Award winners! 🎊 #CSM24 #MLGNOVA #YourNOVA https://lnkd.in/df-TJ2AN Overall Winner and Winner of the YourNOVA Award - Bhavna Madan, MA Character Animation Bhavna’s project, touching 2D animated film ‘If I Raised My Mother’, impressed the NOVA judges and had many of them in tears. The short film focuses on Bhavna’s experience of growing up as the daughter of an Indian mother and explores themes of heritage, cultural and familial expectation and race. Runners Up Funmi B, BA Product and Industrial Design Funmi’s project, Eso Extensions, are plant-based hair extensions made from pineapple fibre. They offer a safer alternative to petroleum-based hair extensions, which have been linked to cancer. The extensions utilise natural softeners, plant-based dyes and pineapple leaves – which are often discarded – promoting a healthier body and environment. Joshua Obichere, MA Fine Art Joshua’s work challenges the way the viewer sees Black masculinity when faced with the colonial history and realities of the Black male body. It’s an installation piece in the form of a skeletal timber ship, incorporating sound, performance, a painting as a sail and an embroidery piece, displayed separately. Patrick Garvey, BA Fashion (Knit) ‘Crystalline’ is inspired by Catholic guilt and Rococo imagery from Patrick’s Irish upbringing and time as an altar boy, merging traditional Catholicism with modern spirituality. Utilising a unique crystallisation process developed over two years, Patrick create ‘embroidered’ knits that symbolise a new spiritual connection through crystals. The NOVA Regeneration Award, sponsored by Country & Town House , Izzy Mccormac, BA Fashion (Womenswear) Izzy’s collection, ‘I AM REALLY A KITE’, captures the joy and freedom of the British seaside, using paper to create six looks that challenge traditional garment design. This project emphasises sustainable practices, collaboration and the importance of balancing environmental, economic and social sustainability in fashion. Thank you so much to MullenLowe Global for once again sponsoring our annual CSM Shows and celebrating our graduating students with these amazing Awards. #csmInnovation #CentralSaintMartins #MullenLoweGlobal #CountryAndTownHouseMagazine

A time was had at Cannes Lions International Festival of Creativity 2024. And even more importantly, total affirmation that the topics I am covering in my incoming book, #CultureLedBrands are on point 😅 🎤Repping Platform13 on 2 Culture-Focused panels: Salon Culture Conversations and Brands&Culture 📣 Shout outs by Edward Pilkington Diageo on his ADWEEK panel, by Darren Leon Mckoy Dr. Martens plc in the Palais and by Bejay Mulenga MBE on BlockBrunch (WPP Beach) 🍴🍸💃🏾🗣️🙌🏾👋🏾Too many people / legends to list (went past max when I tried), some I didn’t capture and some I missed while out there 🫶🏾 Will be sharing learnings and more moments from #CannesLions2024 over the next few weeks. In the meantime, here is little highlight reel 💚 #platform13_ Sound on for vibes 🎵

Today is a sad day for the entire sneaker industry. We said goodbye to Markus Thaler, arguably the best shoemaker this industry has ever seen. Today’s icons and most collectible sneakers, such as the ZX series, would not have become what they are in culture today without Markus. For more than 47 years, he lived and breathed the three stripes like hardly anyone else. His spirit and knowledge, and his great stories, are still in our hearts and memories and will always have a place in Herzo. Open a Tiger beer and cheers to Markus. Adidas Nike PUMA Group Matt Powell Overkill GmbH #sneaker #Adidas #zx

The judges have deliberated. The shortlist has been decided. Now it’s over to you! 🫵 Just 15 students have been selected for the 2024 MullenLowe NOVA Awards shortlist. From pioneering innovations to touching animation, these stand-out projects demonstrate the boundless creativity of the students 🔥 Now we need your votes to decide who will be crowned the winner of the 2024 YourNOVA People’s Choice Award! Over the next 10 days we are going to be showcasing the 15 shortlisted students over on our Instagram channel to help you pick your favourite/s. Follow the link to check out the full shortlist and cast your vote: https://bit.ly/3zyiXyY Voting is open until the 5th July. Let us know who you voted for in the comments below! 🗳️ Central Saint Martins, University of The Arts London MullenLowe UK Claire Hollands Lucie Davis Darren Leon Mckoy Francesca Schuster FRSA #MLGNOVA #CSMGraduateShows #creativity #art

Here are my Cannes Lions Highlights, guaranteed without any mention of AI! - Liquid Death was particularly interesting, prompting a reflection on the importance of fostering genuine brand building practices that prioritize entertaining audiences before interrupting and demanding attention. A call for better and more art-led brand building. - The Doc Martens session evoked emotions, reminiscing about buying my first pair at a flea market at 13, a symbolic ritual of "belonging" and bidding farewell to childhood. Brands should grasp these pivotal life moments by being curious about (sub-)cultures and leveraging true empathy for people. - The AbInbev session with Marcel Marcondes was truly inspiring, showcasing how creativity can drive continuous improvement across global marketing teams. Remarkable campaigns from Latin America, a beacon of creativity in a world dominated by Anglo-Saxon brands. - My "Elon moment" was truly scarry, but also inspiring and human. Learning that dreams are potent storytelling tools, brands could achieve much more by dreaming as boldly as Elon Musk! - Finally the Ipsos & JKR session was a standout, with the Burger King case study offering valuable insights for marketers. Our research serves as a wake-up call for those aiming to develop highly visible and recognizable global or local brands. JKR's process for building gold standard brand assets is supported by our database to benchmark brand identity elements and create a truly distinctive brand. Check-it out! PS: Cannes parties at RTL beach and at Luigi were absolutely fabulous and memorable. Lillywood's performance was charming, and experiencing Etienne de Crécy's DJ set was definitely a highlight (really regreted to experience it with too much gray hair!). #ipsoscanneslions2024 #IpsosBrandSuccess

What do all these flowery boxes represent? 🤔 WE are ALL the co-hosts for BlockBrunch!! We’re all doing something that serves the people - whether that’s panel talks, hosting, engagement, presenting, sponsorship, photography… the list goes on! BlockBrunch X WPP X Cannes Lions International Festival of Creativity Collaborate, Don’t Compete See you on Friday! #canneslions #canneslions2024 #blockbrunch #lifedrawing #lifedrawingcannes #lifedrawingblockbrunch

We’re Thrilled to Announce Our Wins at the Drapers Footwear Awards!   Last night was a proud moment for the Dr. Martens team as we celebrated not just one, but two wins at the prestigious Drapers Footwear Awards. These awards celebrate resilience, creativity and innovation in the footwear industry.   🏆 Footwear Designer of the Year: A huge congratulations to Joel Wilson for clinching this award. The judges were impressed by how Joel’s visionary designs stay true to our icons whilst defying the conventional norms.   🏆 Team of the Year: Our Product Development Team dedication and collaboration make them officially the Team of the Year! The team are at the core of the care and craftmanship that goes into iconic boots and have been recognised for their meticulous skill, teamwork and unwavering passion for our brand.   We were also honoured to be shortlisted for the Best Sustainable Initiative with our Boot Repair Company initiative, showcasing our continued commitment to sustainable innovation.   And a special shout-out to Sadie Gee and the Social Media Team for being shortlisted for the Best Use of Social Media. Your innovative strategies continue to connect us with our community in authentic ways.   Huge congratulations to everyone who won and was nominated!   #DrapersFootwearAwards #DrMartens #FootwearDesign