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New Leadership Changes at Target announced! Target Corporation has announced key promotions to strengthen its leadership team that will take place right after the 4th of July Holiday. Looks like these strategic moves will place merchandise and AI to help move the company foward and position them for growth. 🔹 Rick Gomez has been promoted to Chief Commercial Officer. Currently serving as Chief Food, Essentials, and Beauty Officer, Gomez will now oversee Target's entire #merchandising business, including apparel, accessories, home, hardlines, and owned brand sourcing and design. He will report directly to CEO Brian Cornell. 🔹 Christina Hennington has been promoted to Chief Strategy and Growth Officer. Previously Chief Growth Officer, Hennington will work closely with Cornell and Target's leadership team to drive the company's growth initiatives, leveraging technology and generative AI to enhance operations. She will continue to report to Cornell. 🔹 Lisa Roath currently Chief Marketing Officer, will become Chief Merchandising Officer of Food, Essentials, and Beauty in early 2025, while Target searches for her successor. Congrats to all and cheers to seeing how this next chapter looks for Target!! #Target #Leadership #Growth #Innovation #RetailNews

🔥 Hot take:��In-store #retailmedia is the next frontier until store-level leadership says it isn't. Pay attention to store-level teams. Pay attention to the power of buy-in from store operations around retail media inside brick-and-mortar. All the screens. Audio and digital touch points. —it won't matter if the place where ~90% of transactions happen is too overwhelmed and bogged down to care about ensuring your media functions as it should. 🧠 Those much more intelligent than me have already thought through this... but what's happening to ensure store-level buy-in for an additional "thing" to keep track of? There is a lot to think about that has nothing to do with the hundreds of operational requirements placed on store leadership. Are PA systems working correctly and on time for audio? Are the screens all on, clean, and functioning as they should? Who in the store is advocating for these consumer tools and filtering customer questions? If there are technical issues, how high on the leadership team's priority list is it to get those issues fixed? How long will functioning media pieces be down if store-level teams cannot prioritize your fix? How will you ensure your digital carts are not left out in the rain? To name a few ⬆ In-store retail media is exciting. But it might be an added burden for store teams. Managing a portion of additional tech inside a store is much different than 📍 Facing an aisle 📍 Restocking backfill 📍 Discounting items about to shrink 📍 Running promos on items that are long 📍 Replenishing the visual merchandising schemes  📍 Monitoring performance for end caps and check stands  📍Managing and developing an entire team of 50-200+ associates Introducing a digital component inside a store places a new level of responsibility on the store's leadership. As in-store tactics continue to roll out, it might be worth further investing in operational relationships and 👢 on the ground. Whether they realize it or not, associates at the store level are the first line and can serve as the most influential advocates for physical retail media.

I really enjoyed reading this CNBC article on what will retail look like in five years. Some of the predictions are a clear example on why is it so important to develop a strategy that migrates your value proposition from 'customer centric' to 'experience centric': 👖 Michelle Gass, Levi Strauss CEO - The role of the store needs to be much more experiential than it is today. I think consumers are going to raise the bar, and they’re just going to expect that because when you can just shop and do a transaction a click away, there has to be a higher purpose for a store 👔 Geoffroy van Raemdonck, Neiman Marcus Group CEO -  Five years from now, there’ll be even bigger what we call “retail-tainment” — when you come in the store and you have a multisensory experience that really takes you in a space that has a theme, where the brand or the retailer is expressing something that re-transports you in another world and that transport is a physical experience, not a digital experience. 👓 Trina Spear, Figs CEO -  Stores just acting kind of as a transactional thing in the world is going to become less and less relevant, and what’s going to become more relevant is having an experiential destination for our community to come together, to meet and be connecting with not only the brand, but also each other. 👟 Kara Trent, Under Armour’s president of Americas - Some brands have moved to super experiential, other brands have moved to super transactional. I think you’ll end up with a blend,— and I think the brands that get the blend of experience while driving commerce are the ones that will succeed. Please DM me if you are interested in a more in-depth discussion on how we are helping organizations in different sectors become 'experience centric' https://lnkd.in/gWQd3tCE

Smart on so many levels. “What is unique about the SOS sampling program is that it allows us to provide more personalized product choices for our guests and better understand their individual interests and needs across categories,” Salcedo said. Personalization, sampling, experiential… what are your thoughts on this new partnership between Ulta Beauty and SOS? #beauty #beautynews #beautytrends #beautybusiness #beautytech #ulta #ultabeauty #beautyindustry #beautybusiness

"Like marriage, lasting brand performance in this new environment will require consistent and intentional efforts from both sides." Michael Halverson and Evan Hovorka, leaders on the Albertsons Media Collective Innovation team, wrote a playful and insightful article for Adweek's Partner Experts program, detailing the importance of taking the "it's complicated" out of the relationship between Digital Media and Merchandising. Read the full article below for more on how Retail Media is striving to officiate a long-lasting and loving marriage between Digital Media and Merchandising. #CoupleGoals #RMN #Merch #digitalmediamarketing

Fantastic article from CNBC regarding the future of retail. Some of the best CEO leaders weigh-in. TL;DR - it's all about understanding your customers and delivering experiences that exceed their expectations. Fran Horowitz, CEO at Abercrombie & Fitch Co. : "The future of retail is small, efficient, omni stores, and they're located where the customer tells us." Michelle Gass, CEO Levis’Store : "The role of the store needs to be much more experiential than it is today. I think consumers are going to raise the bar, and they're just going to expect that because when you can just shop and do a transaction a click away, there has to be a higher purpose for a store." Geoffroy van Raemdonck, CEO Neiman Marcus Group : "Five years from now, there'll be even bigger what we call "retail-tainment" — when you come in the store and you have a multisensory experience that really takes you in a space that has a theme, where the brand or the retailer is expressing something that re-transports you in another world and that transport is a physical experience, not a digital experience." Trina Spear, CEO FIGS : "Stores just acting kind of as a transactional thing in the world is going to become less and less relevant, and what's going to become more relevant is having an experiential destination for our community to come together, to meet and be connecting with not only the brand, but also each other." Retail predictions 👇 https://lnkd.in/gey6r65k

Some very interesting points of view. A great read on the future of retail.

Remember the "stern TV Inside Drogeriemarkt" feature from last year? Well, guess what – it's back on the spotlight! 📺 In case you missed it, this segment delved deep into retail design, featuring ARNO and our work for brands and retailers. We shared insights on crafting the perfect shopping environment, instore solutions development, and the magic behind displays and shopfittings. Although this feature was filmed last year, the insights are up-to-date. So, if you're in the field of retail marketing, this is your chance to level up your retail game with us. Let's Create Instore Success. Together. 🚀 #ARNO #RetailExperts

People buy from people. 🤝 Store associates' responsibilities and talents are increasing. 📈 How are you enabling these vital assets? How are you empowering them to be successful? Glossy Zofia Zwieglinska #retail #retailtraining #retailtech #stores