In the words of The Trade Desk's Chief Commercial Officer, Tim Sims, "With connected TV (CTV) at the forefront of a new approach to identity and authentication, publishers small and large are seeing the value of taking back control." As the 2024 upfronts approach, advertisers plan to reduce their linear investments and increase their CTV investments, which points to the availability of premium digital TV content at scale.
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TTD Detroit’s origin story starts here, in an interior office (no windows) inside the Regus in the Columbia Center in Troy, 5 years ago today. Amy Leung and I were constant figures in the background of our individual zoom calls. Smash cut to today: we are nearly 20 people strong and will cut the ribbon on our very own Trade Desk office in Royal Oak this summer! What has made this journey so special is the people. Stacy Bohrer you gave me this shot and Danielle Kramer, MBA, PMP thanks for giving her a nudge. And of course Detroit. This ad community, bolstered by Adcraft Detroit is the most special I’ve been a part of. (Thank you Anthony Winters, MBA for plugging me in.) We have grit, we have passion, and we’re doing BIG things! The talent we have in this market goes beyond professional and leads the league in authenticity. THANK YOU DETROIT! Here’s to the next 5 years and all that this office, this company, and this community will do together! The Trade Desk
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Because change is the only constant, I'm excited to share that The Trade Desk Edge Academy's new course, The Future of Programmatic Trading, is now live for The Trade Desk clients! Designed to help traders succeed amid rapid industry transformation, the course dives into the evolution of programmatic trading and what the future looks like in a new world centered on automation and audience-based buying. Find out more and enroll: https://bit.ly/4cHHc2a #TheTradeDeskEdge
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