Curastory’s Post

As we step into 2024, the landscape for creators and influencers continues to evolve rapidly. Here are some key trends reshaping the industry and recommendations on navigating these shifts from Curastory - a creator video tool enabling monetization through brand programmatic media buying: 1️⃣ Tougher Path to Building a Sustainable Business Building a 'real' business as a creator is increasingly challenging. To manage this, focus on scalability by outsourcing tasks where possible. Collaborate with specialists for editing, strategy, or content creation, allowing you to invest time in high-impact activities. 2️⃣ Heightened Selectivity in Brand Collaborations Companies are becoming more discerning in their choice of influencers. Optimize your content to align with your audience and potential partners. Showcase authenticity and a unique value proposition to attract brands aligned with your niche and values. 3️⃣ Direct Consumer Payment for Content Explore in-app tipping features and alternative revenue streams offered by platforms. Diversify income sources by leveraging features like TikTok's virtual gifting or other platforms' direct payment systems. It's essential to cultivate a loyal audience willing to support your content financially. 4️⃣ The Reign of Authenticity Authenticity is becoming paramount in a world saturated with content. Ensure your content reflects genuine connections and resonates with your audience on a personal level. Engage authentically with your community to build trust and credibility. Adapting to these trends requires strategic thinking and flexibility. At Curastory, we're dedicated to empowering creators with the tools and insights needed to thrive in this evolving landscape. Let's navigate these trends together and continue creating impactful content! #CreatorEconomy #InfluencerMarketing #ContentCreation #Curastory #2024Trends #Creators #Influencers

Are you on team Digital Creators vs. Influencers? 🌟 Influencers: They wield the power of persuasion through fame or notoriety. Picture the beauty guru flaunting that new lipstick or the fitness enthusiast promoting top-notch gym gear. Their influence drives followers to brands and product decisions. 💡 Digital Creators: Meet the creative minds shaping the digital space. Their craft? Crafting engaging content for platforms like YouTube or Instagram. Their goal isn't influence—it's captivating storytelling. Think how-to guides, immersive day-in-the-life narratives, insightful tips, and tutorials. Planning your 2024 media strategy? Consider this: Influencers steer purchasing decisions through their clout. Creators craft engaging, share-worthy content sparking audience interaction. Understanding their roles helps tailor your approach. Are you aiming for brand endorsement or captivating narratives? Both have distinct advantages; it's about aligning with your marketing goals. How do you strategize with influencers or digital creators? #DigitalCreators #InfluencerMarketing #MediaStrategy

🤔 What are your thoughts on brand safety and multilingual creators? 💭

Understanding the impact of influencer collaborations is crucial, and it needs to go beyond engagement metrics—it's about conversions and revenue generation. There's no one-size-fits-all approach, but here are key methods we rely on: 1️⃣ Affiliate Links: Tracking sales through unique influencer affiliate links. 2️⃣ Discount Codes: Assigning personalized codes for audience purchases—simple tracking! 3️⃣ Urchin Traffic Monitors (UTMs): Using UTMs in URLs to trace consumer paths from specific influencers. How are you all thinking about influencer ROI in the new year? #InfluencerMarketing #ROI #CreatorCollaboration

Congrats to our founder Tiffany Kelly on being named a Top Voice of Influence, 2023 by Phyllo!

College football highlights are back 🎥🏈 Curastory, the Pac-12 Conference and Infinite Athlete are excited to allow student athletes to use and monetize their in-game highlights all season long! 🤑 Tune in to your favorite football players channels on the social media platforms of your choice to hear all the hot takes and last minute decisions after every fateful gameday. We know we’ll be watching 🤩 Head to the link below to see which football players you'll hear from the most this season 👇 https://lnkd.in/gdZZuaNn

 🎬 Lights, Camera, Action! 🎬 Curastory and USC’s Conquest Collective, join forces to create groundbreaking NIL (Name, Image, Likeness) deals 💰 Together, Curastory and USC’s Conquest Collective are championing the rights of student-athletes, opening doors to unprecedented opportunities and changing the game in the NIL landscape! Click the link below to learn more about this great partnership 🔗 👇 https://lnkd.in/eRWTimnG #studentathlete #nil #USCAthletes #Curastory #USCConquestCollective #changingthegame