Curastory’s Post

View organization page for Curastory, graphic

1,460 followers

As we step into 2024, the landscape for creators and influencers continues to evolve rapidly. Here are some key trends reshaping the industry and recommendations on navigating these shifts from Curastory - a creator video tool enabling monetization through brand programmatic media buying: 1️⃣ Tougher Path to Building a Sustainable Business Building a 'real' business as a creator is increasingly challenging. To manage this, focus on scalability by outsourcing tasks where possible. Collaborate with specialists for editing, strategy, or content creation, allowing you to invest time in high-impact activities. 2️⃣ Heightened Selectivity in Brand Collaborations Companies are becoming more discerning in their choice of influencers. Optimize your content to align with your audience and potential partners. Showcase authenticity and a unique value proposition to attract brands aligned with your niche and values. 3️⃣ Direct Consumer Payment for Content Explore in-app tipping features and alternative revenue streams offered by platforms. Diversify income sources by leveraging features like TikTok's virtual gifting or other platforms' direct payment systems. It's essential to cultivate a loyal audience willing to support your content financially. 4️⃣ The Reign of Authenticity Authenticity is becoming paramount in a world saturated with content. Ensure your content reflects genuine connections and resonates with your audience on a personal level. Engage authentically with your community to build trust and credibility. Adapting to these trends requires strategic thinking and flexibility. At Curastory, we're dedicated to empowering creators with the tools and insights needed to thrive in this evolving landscape. Let's navigate these trends together and continue creating impactful content! #CreatorEconomy #InfluencerMarketing #ContentCreation #Curastory #2024Trends #Creators #Influencers

Tiffany Kelly

Founder + CEO at Curastory ▶️ Forbes30u30 | ex-ESPN

6mo

🚀

Michael C.

Special Assistant @ Marlins + President @ AthlyticZ

6mo

Big things ahead in 2024 for Curastory!

George Andrew ( BDA HOME PROS ) Simons CDP.

Investor @ Axiom Holographics | Dementia Practitioner, Healthcare Safety

6mo
See more comments

To view or add a comment, sign in

Explore topics