Conscious Minds Studios’ Post

Wishing a Happy Runni-versary to those who celebrate! It’s been two years since the world was introduced to Runners Helping Runners, so we thought we’d take a minute to reflect on one of our all-time favorite projects. When our friends at Nike called on us to help bring the heart and soul back to Running, we had to pinch ourselves… is this our dream brief? We laced up our Pegs, fired up the NRC app, and ran at the challenge. This wasn’t about a single season or campaign, but something bigger… something that would last. We set out to build a platform that could serve the brand for years to come, add real value for the Running community, and stay deeply rooted in real behaviors and truths of the sport. Something Nike Running has always stood for throughout its history. In October ‘22, we introduced ‘Runners Helping Runners’. A not-so-secret society of runners from all corners of the globe, connected to each other through their passion for running. Leaning on each other for motivation, guidance, tips, tricks, and tools. From our zen master Eliud Kipchoge to Eileen Noble, an 86-year-old grandma in London still bagging marathons, every Runner has something to add to RHR. It’s been truly incredible to see this world continue to grow and evolve over the last couple of years. From the Australian Outback to the run clubs of Berlin to the busy streets of Tokyo, we’ve seen beautifully executed expressions of the concept across digital content, physical events, retail experiences, and even some good ole Volkswagen Van build-outs. I guess you could say this thing has legs. Here are some of our favorites from the CM Vault – a few artifacts that inspired us along the way, some BTS & knick-knacks from development, and some assets that hold a special place in our Running hearts. Huge shout-out to the CM Creative & Production teams, our incredible production partners along the way, and, of course, our friends at Nike for bringing us in close to collaborate on the project. This was a special one. NIKE: Steve Henderson, Adriano Furtado (he/him), Jamie Oelrich, Amie Champagne, Vincent Lowe, Guilherme (Gui) Glezer, Kevin Coatman, Stephen Lucas, Lindsey Bovaird Hinrichs, Mark Pakulski, John Olinger, Kate Borowicz, Marci Kolar, Kayla Restifo CM STUDIOS: Reef Younis, Doug Raschio, Fairfax Buchanan Banks, Graham Wesley Lewis, Ione Sterental, Kris Cantrell, Robby Egan, Veronica Turner, Sláine Houts, Santino Stoner, Dominic Laing, Jamie D. Baker PRODUCTION: Director: Charles Todd, DP: Lidia Nikonova, Photographers: Anthony Blasko, @AlexDeMora, Stylist: Kevin Smith D'Aguiar, Set Designer: Ava Villafane, HMU: Kimberly Briggs, Producers: Jefferis González Gray, Xenia Alexandra, VFX: J A N E, Bobbleheads: There You Have It 3D