Change is constant, and the attitudes and buying habits of #Black Americans continue to change. Do you know how to fuel brand growth with the segment? Here are big picture insights to help guide your marketing strategy: 1.) Black Americans are increasingly proud of their cultural heritage. Higher celebration rate of cultural holidays and desire for creative language expression showcase their unapologetic embrace of their identity. 2.) The segment’s realness and faith set the stage for true vulnerability. Black Americans’ deep understanding of who they are allows vulnerability to flourish. Risk-taking is an expression of that vulnerability and a form of self-care. Our latest study, now including three-year trended data, explores key areas of our consumer fundamentals research to help your brand fuel growth with Black consumers. Contact us to learn how you can unlock access to these insights and more. https://lnkd.in/eEpiYZ4h #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights
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Our latest research explores key areas to help your brand drive brand love among #Black consumers. Here's what surprised us: Since 2022, we have observed that Black Americans are increasingly embracing their heritage as an integral part of their American identity. One way this plays out is by celebrating Black holidays at higher rates and expressing themselves creatively through language. Although they still consider themselves typical Americans, they are questioning the idea of American exceptionalism and paying close attention to the political climate in which they reside. Read on and discover additional ways to effectively fuel growth with Black consumers with these insights: https://lnkd.in/eUtZ4-73 #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Engage Black Consumers: How Authenticity Drives Results
https://www.collagegroup.com
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Marketing to black consumers involves understanding their preferences, cultural values, and unique experiences. Strategies should be inclusive, respectful, and authentic to resonate with this diverse demographic. Tailoring campaigns that celebrate cultural diversity, representation, and addressing specific needs can create meaningful connections and build brand loyalty within the black community.
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Do you know the importance of #Juneteenth, what #Black Americans expect from brands in celebration of the holiday, and how all consumers are changing the ways they celebrate? Join us for our latest webinar as we celebrate Juneteenth and unveil the latest research that illuminates the most important annual events and experiences in the lives of Black Consumers. Register now: https://lnkd.in/ezF3N2WQ #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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It's not always simple to authentically engage #Black consumers! To help turn insight into impact, we hosted a panel discussion with leading brands to learn how they connect with, engage, and celebrate Black Americans. Shared in celebration of #BlackHistoryMonth, our panel addressed a variety of topics, shedding light on the evolution of the consumer landscape, steps taken to authentically resonate with Black Consumers, executions that have been effective in driving authentic engagement, and personal stories from their own careers. We were joined by esteemed panelists: • Nakia Tull, Vice President & Customer Inclusion Leader, Fidelity Investments • Nicole Buchanan, Senior Director, Head of Cultural Strategy & Multicultural Sales, SiriusXM Media • Kim Adams House, Head of Licensing, Merchandising, and Multicultural Marketing, Stellantis Discover top-level insights from our research and a video replay of our panel, available now! #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights
Black History Month 2024: Insights for Authentic Engagement & Empowerment
https://www.collagegroup.com
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Is your brand struggling to make the business case to reach Black Americans? Get this: recent government data shows that Black Americans are employed at a higher rate than White Americans. (You can find that data at the St Louis Federal Reserve research site.) The first time this ever happened was only a few months ago. Plus wages for Black Americans have never been higher as a percentage of the wages for White Americans. But this isn’t a post about racial progress or lack thereof. It’s a post about reality. The reality for brands is that the population of White Americans is aging out of the workforce, will likely see declining incomes, and is shrinking. Multicultural Americans are now providing the growth in expenditure that brands depend on. In fact, post-pandemic, Black Americans are in head-to-head competition with Asian Americans for the fastest rebound in employment. And they have the fastest rebound in wage growth. And yet, when you talk to some of the great brands out there, it seems they don’t have a plan to reach this high-growth market. Let’s make it clear: since the depth of the pandemic, the Black segment has achieved the fastest growth in employment and wage growth. What is your brand’s strategy to grow your fair share of Black consumers? Just because Black History Month is half over does not mean it's too late to start. And reaching Black consumers has positive impacts on every other segment - consumers of every demographic want your brand to better activate Black consumers. And we can prove it. Contact us to find out what top brands do to activate the mainstream BECAUSE of how they reach Black consumers. And learn more from top brands like Fidelity Investments, Stellantis, and SiriusXM through this replay of our Black History Month panel discussion with Nakia Tull, Nicole Buchanan, and Kim Adams House.
Black History Month 2024: Insights for Authentic Engagement & Empowerment
https://www.collagegroup.com
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Just last week Collage Group's Chief Insights Officer, David Evans, stated in a blog, "...since the depth of the pandemic, the Black segment has achieved the fastest growth in employment and wage growth." Yet, when I talk to brands they are often times still having to make the case for investing in Black consumers. Given the cultural influence, population growth, spending power and expenditure growth the case is clear. And the reality is, if you tap into and leverage the right insights to authentically resonate with Black people, if done right you can create a halo effect driving cultural fluency across all segments. If you are interested in learning more about diverse segments, the Black segment specifally and/or how to effectively be culturally fluent in your messaging and advertising DM me!
Is your brand struggling to make the business case to reach Black Americans? Get this: recent government data shows that Black Americans are employed at a higher rate than White Americans. (You can find that data at the St Louis Federal Reserve research site.) The first time this ever happened was only a few months ago. Plus wages for Black Americans have never been higher as a percentage of the wages for White Americans. But this isn’t a post about racial progress or lack thereof. It’s a post about reality. The reality for brands is that the population of White Americans is aging out of the workforce, will likely see declining incomes, and is shrinking. Multicultural Americans are now providing the growth in expenditure that brands depend on. In fact, post-pandemic, Black Americans are in head-to-head competition with Asian Americans for the fastest rebound in employment. And they have the fastest rebound in wage growth. And yet, when you talk to some of the great brands out there, it seems they don’t have a plan to reach this high-growth market. Let’s make it clear: since the depth of the pandemic, the Black segment has achieved the fastest growth in employment and wage growth. What is your brand’s strategy to grow your fair share of Black consumers? Just because Black History Month is half over does not mean it's too late to start. And reaching Black consumers has positive impacts on every other segment - consumers of every demographic want your brand to better activate Black consumers. And we can prove it. Contact us to find out what top brands do to activate the mainstream BECAUSE of how they reach Black consumers. And learn more from top brands like Fidelity Investments, Stellantis, and SiriusXM through this replay of our Black History Month panel discussion with Nakia Tull, Nicole Buchanan, and Kim Adams House.
Black History Month 2024: Insights for Authentic Engagement & Empowerment
https://www.collagegroup.com
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My Code is promoting the fact that #BlackHistoryMonth provides a significant opportunity for brands to build deeper connections, relevance, and trust with Black consumers. Their data show Black consumers are paying close attention and are very aware of how brands have invested in The Culture. • 71% of Black adults say Black History Month is very important to them • 72% say they want to see more brands present at events rooted in Black culture • 67% of Black adults prefer to buy from brands that support the Black community Download My Code’s report on The Power of Values-Driven Marketing to Black Consumers. https://lnkd.in/gXdqpEX5
The Power of Values-Driven Marketing to Black Consumers – My Code
https://mycodemedia.com
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While 71% of the UK believe that Black people are well represented in advertising, the number drops to 56% when surveying those who identify as Black. The trend is even more stark in the South Asian community, with only 29% feeling well represented vs the 53% of UK respondents. So, the question we need to ask is why brands’ efforts at diversity are not landing. 🤔 Read more from our MD Darren Burroughs as he shares his insights on embracing diversity in the marketing industry: https://lnkd.in/eue9aXnA #Contentmarketing
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The raising gaint Black consumers. The statistics speak volumes: from a consumption power of $910 billion in 2019 to a projected $1.7 trillion by 2030, Black consumers are poised to wield considerable economic influence. Yet, despite this growth, disparities persist. Black consumers are disproportionately affected by consumer deserts and remain underserved across various consumption domains. @McKinsey underscores the importance of catering to this demographic, emphasizing that understanding and meeting the needs of diverse customers is not just a moral imperative but also a strategic move for businesses.
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Black representation in the marketing industry rose to 7.2% in 2023, an improvement from 6.6% in 2021, yet still falls behind the US population's 12.1%. This Black History Month, let's reflect on the impact – over 70% of Black consumers don't feel brands incorporate diversity well in their advertising. That means, advertising dollars are missing the mark, not to mention the cultural implications. Discover the effects of inclusive marketing for varying demographic sectors in this article from PR Daily. https://bit.ly/3HZ4VfW (Stats from Ad Age, 2023) #WBENC #CreativeAgency #AdAgency #BlackHistoryMonth #BHM
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