Hightouch Introduces Privacy-Conscious Advertising Activation for European Audiences Through EUID https://lnkd.in/dCpp_9mX #CDP #digitaladvertising #EUID #Hightouch #OpenWeb
CMO First’s Post
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📈 Digital advertising in Ireland is on a steep rise, now constituting 64% of all ad revenue according to recent figures from Core. 📱 With TikTok's ad spending expected to increase by 42% in 2024, it's clear that video-centric digital platforms are key for audience engagement. 🎥 This trend underscores the need for adaptability in strategies, especially as traditional print mediums see a decline. The evidence continues to steer us towards embracing digital more, particularly video (and to get even more granular, vertical video), as it’s more crucial than ever for impactful marketing. https://lnkd.in/eTAEwjcz
Ad spending on TikTok to soar as print revenues decline
https://www.businesspost.ie
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The IAB had warned industry leaders that they were highly unprepared in 2023 for the upcoming cookie apocalypse. Reading that publishers are still not prioritizing third-party data alternative solutions is highly concerning, especially now that the cookie deprecation has started. #publishers can keep waiting til the last minute, but one day, finding an alternative will no longer be optional, and by then, the ones who implemented proper solutions will have already climbed to the top of the food chain... #cookies #advertising
Some #publishers may be seeing enough results from alternative IDs to start prioritizing specific third-party cookie replacements. But agency executives say it’s still too early to definitively declare which alt IDs the buy side is getting behind. “At this point in time, we’re not prioritizing any specific identifier solution,” said Josje van den Bos, dentsu’s head of addressable media, who typically works from a global perspective. “Since we tend to work for a large number of really big advertisers, it is key for us to not really exclude or prioritize one over the other, but to offer bespoke solutions where required.” In this piece by Kayleigh Barber, we also speak to Zack Sullivan of Future, and Ian Meyers of Sincera.
Ad buyers say it’s still too early for them to pick which alternative IDs to prioritize
digiday.com
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Tiny Ads are an interesting phenomenon, one that appeals to advertisers and audiences thanks to an underpriced opportunity and a unique audience experience. We are likely to see more of these innovative ideas as digital advertising continues to evolve. #Advertising #AdTrends #AdSolutions
Fortune cookie ads are an ad tech firm’s answer to digital privacy concerns
adage.com
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Index Exchange Partners with Utiq to Expand Industry Access to Authentic Audiences! ❤️ 🚀 🎺 We have another exciting partnership announcement at Utiq......as we can now confirm that Index Exchange - one of the world’s largest independent supply-side platforms - are supporting the passthrough of our first party identifier to empower media buyers and owners to accurately address consented audiences while adhering to global privacy standards. Commenting on the integration, Cadi Jones, SVP Europe at Index Exchange, said: “Index Exchange is committed to working with both media owners and buyers to prepare them for the next era of addressable advertising.....and we look forward to the opportunities our partnership with Utiq will unlock for our customers.” Will Harmer, Chief Product Officer at Utiq, further commented, “This partnership represents a transformation in addressable advertising, enabling the industry to move away from third party cookies and hybrid ID’s, towards the use of data minimized, deterministic, Telco-powered identifiers that safeguard user consent and privacy, whilst maximising and managing true reach and frequency control in targeting real people at scale.” To read more about this exciting partnership, just click here: https://lnkd.in/enrVTCQf Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco #cookieless
Index Exchange and Utiq Partner to Expand Industry Access to Authentic Audiences
https://utiq.com
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All the #digital news you need to know this week: Watchdog’s ad awareness campaign increases #consumer trust 🤝 #Google complies with DMA: New features for European #shopping searches 🛒 What’s the deal with the latest #TikTok ban? 📱 New tools in GA for more insightful measurement of campaigns 📊 And much more... https://hubs.la/Q02qzR6k0 #adawareness #asa #digitalmarketingnews
Digital News to Watch: Watchdog's ad awareness campaign increases consumer trust | Modo25
modo25.com
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Data Driven Media and Marketing Solutions Executive. Helping teams, and individuals, reach their full potential. Commercial Lead. Former IAB CRO Council.
Third-party cookies are out, leaving advertisers to face new challenges in ad tracking and effectiveness. But this change also opens the opportunity to innovate and adopt privacy-first strategies. Discover how to future-proof advertising strategies and continue engaging audiences effectively in a cookieless world in our latest blog post: https://lnkd.in/eV-iTjSa #DigitalAdvertising #AdTech #CookieDeprecation https://lnkd.in/ghTbPfAh
Picking Up the Crumbs: How Advertisers Can Thrive in the Post-Cookie Era - Ogury
ogury.com
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At Inuvo, Inc, we're keeping tabs on the ever-evolving digital advertising landscape. With the imminent disappearance of cookies and growing privacy regulations, finding intent signals has become more challenging than ever. The Interactive Advertising Bureau (IAB) has just released a report on the subject, highlighting the difficulties advertisers face and the alternatives they're seeking. Here at Inuvo, Inc, we're proud to be that alternative! Our innovative solutions help advertisers cope with increasing signal loss, ensuring they can continue to reach their target audiences effectively. Check out MediaPost article on the subject and IAB report on the link below to learn more. #digitaladvertising #privacyregulations #intentsignals #alternatives #IABreport
IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual
mediapost.com
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Pixability's annual study of U.S. media agencies unveils optimistic projections for digital advertising in 2024. According to the survey of agency executives, a staggering 96% anticipate stable or increased spending on YouTube, despite economic uncertainties. The breakdown shows 48% expecting steady budgets and an equal percentage forecasting increases, while a mere 4% predict a decline. Read the full study here: https://lnkd.in/diwv3Hpd #YouTube #Marketing #Media #Digital #Advertising
Annual Study of U.S. Media Agencies Predicts that YouTube and CTV Budgets Will Increase for 2024
https://martechseries.com
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"...with the Roku Exchange, programmatic buyers can access the same data as direct buyers, he said, such as the length of ad breaks and when those breaks happen within a particular stream. Programmatic buyers also get more metadata about networks and channels, including genre" Its's great to see Roku continuing to evolve its business and provide increased bid stream signals to buyers. The positive effects this has on reporting, targeting, optimization, viewing experience/frequency management is huge! I'm hopeful there are privacy friendly obfuscation tactics being worked on to ensure buyers have access to show level data sometime soon. Whether its anonynomizing IP or providing this data as a cohort or subset of a viewing segment.
Roku Will Pass More Data In The Bidstream | AdExchanger
adexchanger.com
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Third-party cookies are out, leaving advertisers to face new challenges in ad tracking and effectiveness. But this change also opens the opportunity to innovate and adopt privacy-first strategies. Discover how to future-proof advertising strategies and continue engaging audiences effectively in a cookieless world in our latest blog post: https://lnkd.in/eV-iTjSa #DigitalAdvertising #AdTech #CookieDeprecation
Picking Up the Crumbs: How Advertisers Can Thrive in the Post-Cookie Era - Ogury
ogury.com
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