"...with the Roku Exchange, programmatic buyers can access the same data as direct buyers, he said, such as the length of ad breaks and when those breaks happen within a particular stream. Programmatic buyers also get more metadata about networks and channels, including genre" Its's great to see Roku continuing to evolve its business and provide increased bid stream signals to buyers. The positive effects this has on reporting, targeting, optimization, viewing experience/frequency management is huge! I'm hopeful there are privacy friendly obfuscation tactics being worked on to ensure buyers have access to show level data sometime soon. Whether its anonynomizing IP or providing this data as a cohort or subset of a viewing segment.
Joe Melendez’s Post
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In this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the #Olympics to more advertisers, why some social platforms are distancing themselves from the social media label, and how Walmart and Target are gaining ground in #retailmedia, as seen in recent data from Digiday+ Research. Story by Catherine Wolf
NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics
digiday.com
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Wow very interesting report release from AdExchanger on the sandbox stating that the majority of use cases, including audience creation, ad reporting, and frequency capping, are "explicitly not supported or have been degraded to the point of being untenable." This news is a game-changer for online advertising and showing the importance of solid first-party data. The full report here: https://lnkd.in/guKDtzGR
IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb That Will Break Real-Time Bidding | AdExchanger
adexchanger.com
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Yahoo 's new partnership with Amplified Intelligence brings attention measurement of programmatic advertising in Australia. Advertisers using Yahoo's Demand-Side Platform (DSP) can now utilize the attentionPROVE measurement tool from Amplified Intelligence. This collaboration enables advertisers to assess the effectiveness of their attention targeting within programmatic ad buys. #advertising #programmatic #dsp #adtech #adscholars
Yahoo Partners with Amplified Intelligence for Attention Measurement
https://adscholars.com
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What’s in store for AdTech in 2024? Current audience data will become increasingly less accurate as Google phases out third-party cookies. This puts publishers in a good position because of the data already at their disposal. CTV, audio, and gaming will continue to grow as markets and contextual advertising will experience a revival as a potential alternative to cookies. For more on what to expect in the coming months, check out the full article by Kristen Friesen at AiThority.Com. 👇 #programmaticadvertising #thirdpartycookies #cookies #google #contextualadvertising #2024trends #adtech https://lnkd.in/g9WJtBzu
AdTech Predictions: What’s In Store For 2024
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ICYMI: Proximic by Comscore releases 2024 State of Programmatic Report: The report reveals that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment. #digitalmarketing #marketing
Proximic by Comscore releases 2024 State of Programmatic Report
ppc.land
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Very interesting article on privacy based ad solutions = Privacy Sandbox. Here at Brave we take this challenge and point in another direction = Real Time Relevance (vs. RTB). Brave's Mindset Ad Targeting is not based on price competition but relevance competition for the given ad slot. We always start with the consumer first, and work back from there. Very different philosophy. https://lnkd.in/gvCuYzrC
Privacy Sandbox’s Latency Issues Will Cost Publishers | AdExchanger
adexchanger.com
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Excited to announce that I've just completed the 'Programmatic Advertising Foundations' course by Matt Bailey! 🎓💡 Learning about the ins and outs of programmatic advertising was truly fascinating. In today's digital landscape, programmatic advertising is becoming increasingly essential, revolutionizing the way we reach our target audience. Looking forward to applying this knowledge to stay ahead in the ever-evolving world of marketing! #ProgrammaticAdvertising #ContinuousLearning #DigitalMarketing #ProgrammaticMediaBuying https://lnkd.in/dEdf_j6z
Certificate of Completion
linkedin.com
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Programmatic advertising is the automated buying and selling of digital media. Even simpler, you define a target audience, match an ad to them, set your budget and let the computers do the rest. “Programmatic Advertising Foundations” by Matt Bailey! https://lnkd.in/ezZvnmCF #programmaticmediabuying.
Certificate of Completion
linkedin.com
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Are all advertising companies now ad tech? JPMorgan entering the digital advertising landscape is just another example of a broader trend reshaping the Ad Industry, where first-party data is the new goldmine for precise targeting 💰 Cleaner than ever, the future of advertising extends far beyond the Big Tech! Exciting opportunities are opening up for brands to monetize their digital audiences and boost their ad businesses. Learn more ▶ https://lnkd.in/dePUxyh2
JPMorgan’s pivot to advertising means all companies are adtechs now
ft.com
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Differentiating The Programmatic Ad Stars: Programmatic Guaranteed Vs. PMP (Private Marketplace) Programmatic advertising uses automated technology to buy media, revolutionizing the traditional process by employing algorithms and data insights to precisely reach the intended audience. In 2023, worldwide programmatic ad spending reached an estimated $558 billion, and it is projected to exceed $700 billion by 2026. Among the programmatic advertising strategies, programmatic guaranteed and PMP (private marketplace) stand out, offering publishers enhanced avenues for monetizing their content. Read More: https://lnkd.in/gyXub2wP #martech360 #marketingtechnology #artificialintelligence #ProgrammaticGuaranteedVsPMP #programaticadvertising
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