Claudia Gil Torrego’s Post

📌 In-game advertising driving consideration in Brazil for new CPG brand Brands looking for innovative and effective ways to engage audiences in emerging markets programmatically should consider #ingameadvertising. Brazil is the largest games market in Latin America, and the 5th largest mobile gaming world by player.  Nutritional food drink company @foodz-brazil did just that and recently ran an #InGamePlay brand awareness campaign for their new packaging. The campaign achieved an 11.5% increase in Google searches. Foodz turned off all other paid advertising to measure impact.  💡Find out how in our latest case study: https://lnkd.in/eTDaQkkS #Advertising #Marketing #ingameadvertising

New from The Prompt newsletter on advertising & branding : Idea: i-media has launched a campaign for four motor brands using Automated Number Plate Recognition (ANPR) to trigger dynamic digital ads in real-time. Ads are targeted to specific drivers of a competitive set of car brands based on real-time data such as the age of the vehicle. This innovative approach minimizes wastage and ensures that the agency reaches a relevant audience. #Imedia #AutomatedNumberPlateRecognition #ANPR #DynamicDigitalAds #RealTimeData #RelevantAudience #Branding #Advertising #Marketing #Innovation #MinimizeWastage * Subscribe to The Prompt newsletters: www.theprompt.email *

How Fyllo Activates Contextual Advertising The way advertisers reach, connect with, and engage customers is changing dramatically. Learn how Fyllo solves that problem. https://bit.ly/3LGRFPC #CustomerEngagement #Cookies #Advertising #Contextual Fyllo , Jeff Ragovin , Chad Bronstein

There's no doubt about it—display advertising has undergone a significant transformation. It's where creativity meets technology, continually pushing the boundaries of how brands engage with their audience. For B2B marketers, understanding and leveraging these innovations is essential for staying ahead in a competitive market. Check out these 6️⃣ examples of innovative display advertising approaches: https://lnkd.in/gMCq-iXT

We are now on the verge of the rebirth of contextual advertising: Luiz Felipe Barros ,Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth. ✍️ Simran Sabherwal YouTube l Meta #E4M #CannesLions2024 #Cannes #ContextualAdvertising #BusinessGrowth #ChannelFactory

This was a really interesting study where consumers who prefer Google cited that the ads are relevant and useful with few viewing them negatively. It also highlighted the mismatch in an advertiser's choice of advertising media compared to that of the consumers. #Google #OOH #Advertising #Media   https://lnkd.in/ePKmqpTc

🌟 Transform Your Marketing Strategy with Elevator LCD Advertising! In today's competitive market, standing out is crucial. If you're searching for a fresh approach to reach your audience, Adhaiwell's latest guide is a must-read! 📖 Dive into "Elevate Your Brand: How to Dominate with Elevator LCD Ads" and uncover the secrets to leveraging this often-overlooked advertising space. Our guide is packed with: 🔑 Actionable strategies for pinpointing your audience 🎥 Tips for creating captivating ad content that resonates 📊 Insights on measuring and maximizing your ad campaign's effectiveness 🌐 The benefits of integrating elevator ads with other marketing channels Ready to take your brand to the next level? Click the link below to access our guide and start crafting an advertising strategy that truly stands out! 👇 Read Now - Elevate Your Brand with Elevator LCD Ads https://lnkd.in/gT69fvj6 Share this post with your colleagues who might be interested in taking their marketing strategies to the next level! 💼 #ElevatorAds #DigitalSignage #MarketingInnovation #BrandVisibility #Adhaiwell #LCDDisplay #LCDScreen #Liftadvertising

As everything is an adnetwork, everything around us is equally a context. Thank you ADScholars for publishing my article on your blog. #contextualadvertising expands way beyond the keywords on the web-page, so the #marketers need to embrace the depth of the possibilities and the true meaning behind contextual. #adtech #onlineadvertising #strategicthinking #programmatic #programmaticadvertising #contextual

Discover the world of contextual advertising in our guest blog post by Alexei Moltchan, including its applications, restrictions, and ways it transcends context. His unmatched insights on this dynamic approach to targeted marketing explore many important variables that impact the effectiveness of the advertisement. #contextualadvertising #targetedmarketing #tailoredads #guestpost #adscholars