Chris Westmeyer’s Post

🚀#TrendingNews: Did you know that Google Search CPC has seen a surge of 13% YoY? Yes, you read that right! 💼 According to a recent report, while the cost-per-click is increasing, the ad spend growth seems to be slowing down. A fascinating juxtaposition, isn't it? 🔍 This dynamic shift presents a unique opportunity for businesses to reassess their digital marketing strategies. Are you leveraging your ads effectively to maximize ROI? 💡 Remember, a well-optimized ad campaign can help you navigate through these changes and stay ahead in the game. 👥 Let's discuss! How are these changes impacting your business? What strategies are you implementing to adapt to this new landscape? #GoogleSearch #CPC #AdSpend #DigitalMarketing #OnlineAdvertising #BusinessStrategy

Google Search Ads: Rising Costs and the Rise of PMax Attention Businesses! Are you seeing rising costs in your Google Search Ads campaigns? You're not alone. A new report reveals: -Costlier Clicks: Ad costs (CPC) are on the rise (up 13% YoY in Q1 2024). This is especially true for retailers, who've seen a staggering 40-50% increase in CPC over the past five years! -Slower Growth: Click growth is slowing down (only 4% YoY in Q1 2024), which means you might be spending more but reaching fewer people. A glimmer of hope: PMax There's a potential solution! Google's newer PMax ad format is showing promise. It offers: -Improved Performance: Conversion rates are getting closer to standard Shopping campaigns (SSCs). -Potentially Lower Costs: PMax boasts a 2% cost-per-click advantage over SSCs. -Wider Adoption: More and more advertisers are jumping on board – 89% of Google shopping advertisers were using PMax in Q1 2024. The Takeaway: Rising CPCs with slowing click growth can hurt your advertising budget. PMax could be a way to combat this by offering better conversion rates and potentially lower costs. Want to learn more about PMax and how it can benefit your campaigns? Feel free to DM me to discuss a consultation! Follow me for more insights on navigating the ever-changing world of digital advertising! #GoogleAds #SearchAdvertising #PPC #MarketingTrends #PMax

If you are seeing a drop in efficiency from Google Ads this year, then a rise in CPC's could be why. I just checked a UK clients account and indeed CPC's were up 13% up year on year! Google Shopping is the worst affected. #digitalmarketing #googleads https://lnkd.in/e9GtA7Ab

How much should you obsess about your Optimisation score on Google Ads? The score is automatically generated by Google based on their best practices so is very general in nature. It is a good idea to check the recommendations on a weekly basis but then it is important to not just accept all of the recommendations without consideration. Some of the recommendations could have a negative impact on your account due to your particular businesses structure. For example a common recommendation for retailers is to just put all of your products into one Performance Max campaign. The reason that Google recommend this is because it is then better for their algorithm to be able to quickly determine the ROAS (return on ad spend) of each product and then focus the budget on the products with the best ROAS. However - most retailers have different margins across different categories and sub categories so cannot be compared like for like on this kind of a basis. Another recommendation is to just switch all keywords to Broad match - again from Google's perspective this makes sense as you effectively give them control over which user search terms to give impressions on for your keywords. They learn what is best over time through the best performing keywords/search term combinations. This is great if you have an unlimited budget and unlimited time that you need the performance to improve within but that is not the reality for most advertisers - most advertisers are small businesses that need to get a good ROI from the early stages of a campaign. There are many instances like this. The approach you should take is to check in Google's help articles about what the recommendation means and how the metric is measured. Think about how this could work for your business, think about the possible pitfalls of a computer taking these actions on a data driven basis without any of the human level consideration and nuances that you know about your business. If you have any questions about your recommendations in the Google ads platform then please drop them in the comments #Googleads #recommendationsystem #googleadsexpert

New: Google Ads Indicator "Limited By Bid Strategy" Google Ads has a new indicator that may show up in your Google Ads advertiser console or dashboard named "limited by bid strategy." This may show when Google thinks your campaign can get more value using a different bidding strategy. Ginny Marvin, Google's Ads Liaison, said, "This is a relatively new indicator that may appear when the system determines the campaign can get more conv value at a similar ROAS or convs at the target CPA with a value-based bidding strategy. You can review the recommendation, but no action is required." In terms of the other part of what Anthony Higman pointed out about manual bidding going away, Ginny responded, "Separately, last month, we notified advertisers using eCPC for Shopping campaigns that those campaigns will begin behaving as if they’re using Manual CPC bidding starting in early October." I believe we covered that ov er here. Read more https://lnkd.in/dFbMNpb3 #google #googleads #compaign #bidstrategy #search #searchengine #digital 

Google Search CPC sees a 13% YoY increase as ad spend growth decelerates. In the first quarter of 2024, Google search advertising spend in the U.S. witnessed a 17% year-on-year rise. However, the growth in clicks slowed down, reaching only 4% YoY (compared to 8% in Q4 2023). Meanwhile, the cost-per-click continues to rise, showing a 13% YoY increase (compared to a 9% year-on-year increase in Q4 2023). If you found this helpful, help others by resharing ♻️ and follow me Darius C. for more content like this. #googleads #sea #sem #ppc

Google Ad Costs Rise, Conversion Rates Decline... Again Are you feeling the pinch of rising Google Ad costs? You're not alone. Recent data shows that search ad expenses are climbing while conversion rates are dipping. Advertisers are paying more for leads and clicks, even as Google rakes in record profits. 🔍 Key Insights: - Average Conversion Rate: Down to 6.96%, with 12 out of 23 industries experiencing declines. Finance & Insurance and Dentists & Dental Services saw significant drops, while Apparel/Fashion & Jewelry and Career & Employment sectors had notable increases. - Cost Per Lead (CPL): Up by 25% across 19 industries, although this is a slightly lower increase than last year. - Click-Through Rate (CTR): Improved by 5% on average, with Real Estate, Sports & Recreation, and Personal Services seeing substantial year-over-year growth. - Cost Per Click (CPC): Rose by 10% on average, with more than half of the industries experiencing increases, albeit at a slower pace than previous years. These trends highlight the increasing challenge of achieving cost-effective results with Google Ads. It’s crucial to adapt your strategies to stay ahead. At Clover Consulting, we’re here to help you navigate these changes and optimize your ad spend for better ROI. Let’s turn these insights into action and make your marketing dollars work smarter, not harder. Read the full report here: https://lnkd.in/e6Srzdbr #DigitalMarketing #GoogleAds #MarketingStrategy #SEO #PPC #CloverConsulting

New report findings reveal that Google Search cost-per-click (CPC) is rising. In Q1 2024, CPC increased by 13% year-over-year, which can be attributed to the 40-50% growth in Shopping ads CPC for retailers over the past five years. Although the growth in search advertising spend is slowing down, it's crucial to stay mindful of the rising CPCs. This could impact your campaign budgets and overall return on ad spend (ROAS). #GoogleAds #SearchMarketing #CPC

🚀 Learn how to Skyrocket Your ROI! 💰 Dive into our latest blog post revealing game-changing Google advertising strategies. Learn how to maximise returns and dominate your market! 🌟 Don't miss out—fuel your success now! 💡 #ROI #GoogleAds #MarketingInsights https://lnkd.in/dPZV7Bmr

Google Search Ads: More Expensive Than That Latte You Spilled?☕️ A recent report suggests that the cost-per-click (CPC) for Google Search Ads is on the rise, increasing 13% year-over-year in Q1 2024. However, there's more to the story! While CPCs are climbing, the growth rate for ad spend on Google Search is actually slowing down. Link: Search Engine Land article: https://lnkd.in/d5EEef94 . . . #googleads #sem #ppc #digitalmarketing #businessowners #entrepreneurs