Chris Westmeyer

B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research. #b2bmarketing

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The end of the cookie era doesn’t mean the end of effective advertising. Learn more about the future of targeted ads and how brands can thrive without cookies: https://bit.ly/4eLlsn4 #digitaladvertising #marketingtrends #cookies ​

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If you aren't REGULARLY reviewing your website analytics (or having someone do it for you), then you're missing a big opportunity to maximize customer volume and engagement. Checkout our video and article for tips on doing just that.

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Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting Per Advertiser Perceptions and NCSolutions: * System1Group Chief Customer Officer Jon Evans says, “Creative is the number one factor in explaining the performance of your advertising, and yet most marketers still don’t realize it. That means that those who focus on getting the creative right have a huge competitive advantage.” * Andrew Tindall, System1’s SVP of Global Creative & Media Partnerships, asserts, “We need to be bold, unapologetically say no to things to get time to make better ads, and partner with the right agencies the bring the talent, tools, and knowledge to make work that works.” * Les Binet and Sarah Carter caution, “Don’t target too narrowly. It may be efficient, but it’s rarely effective. Tight targeting means low sales and profits.” Via the link below, executive summary, video explainer, and deck.

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In this insightful article from Adobe, they explore the importance of data-driven marketing and how it can elevate your business to new heights. At ADM Marketing, we specialize in harnessing the potential of data analytics to empower businesses like yours. With over 3 billion data points at our disposal, we're equipped to help you identify and target your most valuable customers with precision. Discover how data-driven marketing can revolutionize your approach and lead to more effective campaigns. https://lnkd.in/emFkvj3P #DataDrivenMarketing #MarketingStrategy 

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Privacy-First Measurement: Navigating the Evolution of Consumer Data https://cstu.io/4c5fa1 #advertisingstrategies #attribution #marketingandadvertising #marketing #analytics

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#SGE has officially arrived! Get all the insights on this latest #SEO innovation and how to leverage it in Intero Digital's article:

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Privacy-First Measurement: Navigating Changes in Consumer Data https://cstu.io/962935 #futureproof #marketing #advertisingstrategies #attribution #marketingandadvertising

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Dive into the future with the 2024 Cella Intelligence Report! Stay ahead of the curve with cutting-edge insights and data analysis that can transform your business strategies and operational efficiency. This comprehensive report not only provides the tools and knowledge you need to thrive in today's competitive market but also explores the impact of artificial intelligence in your industry. 🤖 Discover trends, benchmarks, and expert advice, including our new AI insights. Don’t miss out on this invaluable resource! Explore the full report now! 🚀 #AI #Cella #RandstadDigital

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In a metaverse of unlimited options, brands and their messages are easier to switch off than ever. As a brand, you have to create something consumers want to engage with. #BBASmart wearebast.com https://loom.ly/9js9g6A

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Struggling CPG brand? Marketers often update packaging as a quick fix. But the ROI is far greater when you take the time to address the strategic problems lurking underneath. https://lnkd.in/gxhsU-Ah #marketing #branding #strategy #cpg #roi #business #results #retailvoodoo #davidlemley🚨 Is your brand struggling? It might be time to rethink your strategy, not just your packaging. 🚨 Discover why a holistic brand strategy is crucial for sustainable growth and long-term success. Our latest insights dive into real-world examples, like Russell Stover, to show how strategic planning can revitalize your brand beyond surface-level fixes. Learn how aligning your brand's core values with market needs can lead to remarkable turnarounds. 👉 Read the full article: https://lnkd.in/gxhsU-Ah #BrandStrategy #Marketing #RetailVoodoo #Packaging #BusinessGrowth #DavidLemley

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Is your brand looking to reach doctors, C-level or other hard to reach audiences? Learn how Zig’s hyper-targeted media and content creates, connects, and converts. Download the pdf guide: https://lnkd.in/guSDwzU8 #Audience #CLevel #MarketingStrategy #HyperTargeting #HardToReachAudience

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78.2% of marketers struggle to make paid ads profitable... but YOU don't have to be one of them! 💪 Our latest article reveals the strategies used by the top 21.8% who consistently get results. 🚀 Read it now and transform your ad game: https://bit.ly/3xCtWfH #marketing #paidads #marketingtips

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#ICYMI We published our award winning 8th annual State of B2B Content Consumption and Demand Report. 📝 In this piece, Jon Steiert details 5️⃣ of the key highlights from this year's report, including: 1. Gated Content's Growth 🗝 Contrary to popular belief, demand for gated content rose by 14.3% YOY, affirming its critical role in capturing first-party intent signals. Since 2019, this demand has surged by 77%. 2. Balanced Content Strategy ⚖ Effective engagement isn’t about gating - rather, it's about striking a balance between gated and ungated content to cater to various stages of the buyer’s journey. 3. Investment Intentions 💰 Despite economic uncertainties, 35.2% of B2B buyers anticipate making purchase decisions within the next 12 months, a significant increase from previous years. 4. The Consumption Gap 🌌 Notably, the time between requesting and consuming content (The Consumption Gap) has widened to 31.2 hours, emphasizing the need for patience in follow-up strategies. 5. Rising Interest in AI & eBook Dominance 🤖 Interest in AI-related content has exploded more than 5.5x from 2022, while eBooks remain the most preferred content format, accounting for 39.5% of all content demand. For a deeper dive into these insights and strategies to enhance your content marketing, read the full blog and download the report: https://ow.ly/5u0H50Rei9x CC: Informa, Informa Tech, Informa Engage #demandgen #demandgeneration #buyerintent #intent #leadgeneration #contentmarketing #leadgen

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What do spring flowers and B2B corporate trees 🌲 🌳 🌴 have in common? More than you would think 🧐 Find out with this short read 🔖 https://lnkd.in/gEajfuW5 LBDigital >> Third party data that doesn't suck 🥤 #businessdata #corporateidentity #businessmarketing p.s. You may know that Apple owns Beats, but did you now that Mobeewave payment services is also on their domain tree?

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Did you know? Click-Through Rates (CTRs) play a pivotal role in driving engagement and conversions across digital platforms. With insights into maximizing CTRs, you'll unlock a world of opportunities for amplifying brand visibility and audience interaction. 🔍 💻 https://bit.ly/3yjzziB #Intouch #CTR #DigitalMarketing #Engagement #Conversions #BrandVisibility #AudienceInteraction #DigitalStrategy #EmailMarketing #CTRInsights #OnlinePresence

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Revolutionizing Marketing Metrics with Advanced Analytical Techniques https://cstu.io/1b09ba #advertisingstrategies #marketingandadvertising #marketing #analytics #attribution

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