Senior Marketing Leader ♦ Brand Storyteller & Growth Strategist ♦ MBA & BS in Marketing ♦ 10+ years of marketing industry experience
Apple’s innovative use of the BART environment to launch the iPad Air highlights the creative potential of utilizing everyday spaces in marketing. This isn’t just advertising; it’s transforming familiar settings into powerful storytelling platforms. OUTFRONT Media #OOH #BART #BayArea
Chief Communications Officer at BART building an epic narrative through strategic marketing, storytelling, media relations, and executive leadership.
Something huge happened for the BART brand today. Apple launched their iPad Air on BART! This film shoot was a huge lift and I want to give a shout out to Anna Duckworth for managing this project for BART. Our train looks amazing and it is thrilling to be part of such a major product launch. Watch the Apple Event: https://lnkd.in/gxsG3KRV BART is featured from the 3:53 – 5:05 minute mark.
It's remarkable how utilizing everyday environments for campaigns can change our perception of advertising. What other everyday spaces do you think hold untapped potential for innovative marketing?