Cheryl Calegari’s Post

I try to walk every morning as a way to center myself and prepare for the day. And I realized that when I return from that walk, I'm ready for pretty much anything that's going to come my way. So, ask yourself - what do I do to prepare myself for the day? What do I want to accomplish? What's preventing me from doing it? And how can I go through, around or over the obstacles in my way? As you start the week, please think about nominating someone for this week's Nice Guy/Gal Awards. Every Friday, I’ll share nominations for people who have been identified as nice guys (and gals). If you want to nominate someone, just shoot me a private message by 5:00 EDT on Thursday. There are only 3 requirements: 1) you have to be connected to the person you nominate 2) you can only nominate one person per week 3) you can’t nominate yourself 😀   If you want to provide a brief reason for your selection, that’s great, but it’s not a requirement. Let’s recognize people who make a difference simply by being nice. Have a great day, everyone. https://lnkd.in/gpHpPDq   #network #sportsbiz #people #niceguy #networking #sportsmarketing

"Purpose is not a marketing or branding idea. Purpose is a force that has been present since the dawn of time.": Subbu, CEO of MullenLowe Lintas Group & Chief Strategy Officer - APAC, MullenLowe Global Read his full article reflecting on the profound relevance of purpose on #BrandSutra below: https://lnkd.in/djPfcxGR Gokul Krishnamoorthy The Free Press Journal MullenLowe U.S. MullenLowe Global #BrandPurpose #GiftOfPurpose

We are delighted to spotlight a Brandtrust team member who relentlessly reminds us of what truly matters: Stephan Leman. Over the past 16+ years, Stephan has partnered with many of the most iconic brands in the world to create brand strategies and experiences that result in deeper consumer connections and greater brand affinity. During his time at Brandtrust as Senior Director of Brand Ecosystem and Experience Strategy, he has expanded our horizons and taken us to new depths of understanding of ourselves and the world around us. Known by many as an easy-going jack of all trades with diversified interests, Stephan is a holistic change agent who strategically helps clients understand their deepest needs so that Brandtrust can collectively turn insights into impact throughout their organization. Today, we celebrate Stephan’s intellectual vigor and ocean-sized heart for the people around him. It is no secret that he is a magnetic human being who makes a real-life impact on us every day. Quick Facts About Stephan: • His Culture List: Stephan has always been a fan of the movie Field of Dreams – the story of chasing a vision amidst all odds and obstacles, having faith that the pain and effort is worth it, even when the outcome is unclear. • His Bucket Items: Attending the French Open, visiting Iceland and attending a Liverpool FC match in England (well, another match since he just checked this one off!). • Memorable Facts: Stephan was a collegiate tennis player. • One Human Truth He Lives By: “There is always more to the story.” Learn more about Brandtrust's 100% Human culture: https://ow.ly/rbcc50Q6uK4 #employeespotlight #brandtrust #humantruth #experiencestrategy

When I started here at the Scotch Whisky Association, one of the things I wanted to do was a conference; a creative practical something-or-other to focus on skills, careers, inclusion... Then the lockdown hit and various other priorities took over. And so it went on... But now, yes!, we have a Spirited Careers Conference! It's on 2nd May and it's all about skills, careers, inclusion - all my favourite topics! Patience is a virtue. 😊 We will be discussing: 🍸 The power of diversity in organisations 🍸 How changing the approach can change a culture 🍸 A Scientist's Story - developing skills 🍸 How AI is affecting talent acquisition and recruitment 🍸 Intro to industrial relations I have some lovely people working with me make this a reality, specifically, Liza Vas Heather Pritchard Wendy Ellen MCIPD Mark McKeown and we are, I think it's safe to say, VERY EXCITED. In the meantime, check out my latest blog on Spirited Careers: https://lnkd.in/esSPfc3v #conference #career #diversity #inclusion #skillsdevelopment #scotchwhisky

INDUSTRY NETWORKING: People Who Changed My Life   By Mike Todaro, AAPN Managing Director Who have you met that changed your life, your career, even your very being? I met my list at AAPN events. For example:   Lynsey Jones is a proven industry icon. With a Bachelors and Masters in Textiles from the NC State Wilson College of Textiles , she truly “walked the walk” all the way up to a C-Suite apparel industry executive. Like so many at the top of our industry, Lynsey began her career at Abercrombie, then spent over 10 years at VF, Crop. including opening and running their Americas sourcing office in Panama.    She spent five years at Carter’s as a vice president, including running their Hong Kong sourcing officer of over two years. When she returned to Atlanta, she had five departments reporting to her.   Once Sue Strickland and I realized that Lynsey was “the one,” the right person for us to transition the AAPN to for the future, we got to work – together. Yet, it all started when we first met, shown in the bottom photo, in Miami at our 2013 Annual Conference. Lynsey is sitting with Tom Nelson of VF corp.   THE CHANGE? You know when you know. At first blush, Lynsey was tough, strong, fast and focused – a natural C-Suite, big picture exec. We never dreamed she was the one to take us to the next level – until one day we did. #ProAmericas #AmericasTextiles #WesternHemisphere #Fibers #Yarns #Fabrics #SewnProducts #Apparel #Fashion #Knitting #Weaving #Sustainability #ApparelIQ #SupplyChain #Reshoring #Nearshoring #WesternHemisphere #CAFTADR #USMCA

Want your brand to stand out amongst the competition? It's crucial to follow one of the Laws of Growth - Be Noticed, Remembered, Be Understood. This is key to ensure you don't become just another commodity. #branding #competition #growth #marketing

Are mindset and attitude the same thing? Maybe yes because they both influence each other. You’re not born with it but actually acquire and develop it with time. As we went through features, functionality and benefits in our brand management course, we realise that the main difference between Global South and DvM is that in some developing countries, there may be a strong respect for elders and authority figures, influencing social interactions and decision-making processes.In the Global South, attitudes towards family and community might prioritize collective well-being over individual pursuits, shaping behaviors and societal norms. On a journey of making ourselves a brand with Omar Abedin at KSBL. Kamran Tariq Erika Bornshin Mehira Aslam

Arria https://www.arriaping.com and Domino's What a #team #nlg #ai and #generativeai 100% Trusted, Accurate, Actionable and Insightful instantly every time. Enjoy my stories about Life and Business at peternathan. substack.com❤️

Pouring Excellence: why the Hennessy x #Nas collaboration is genius 💥🎤🎶 In a world where brands constantly strive to connect with their audience, Hennessy and Nas set an example yesterday in #Berlin of how to create an unforgettable brand experience. The recent collaboration between the iconic cognac brand that breathes hip-hop for decades and rap legend Nas honoring #HipHop's 50th anniversary is a masterclass in blending tradition and innovation. 🥇Nas, a grammy award winner & pioneer of Hip-Hop, joined forces with Hennessy, one of the most mentioned brands in the genre, to commemorate this significant milestone. 🏆 Their limited-edition Hennessy V.S bottle named "HenNASsy"serves as a testament to the enduring influence of Hip-Hop on culture. 💥Key Takeaways for me: 1️⃣Authentic Partnerships: Nas' three-decade-long affinity for Hennessy made this collaboration feel authentic and genuine. When brands partner with individuals who resonate with their values, it creates a powerful connection. 2️⃣Respecting Tradition: Hennessy's history with Hip-Hop dates back to its early days, demonstrating the importance of understanding and respecting a brand's cultural roots. This respect has made Hennessy one of the most mentioned brands in Hip-Hop lyrics. 3️⃣Storytelling: Nas' ability to tell compelling stories through his music and Hennessy's rich history provided the perfect narrative for this collaboration. Effective storytelling is a cornerstone of successful marketing. 4️⃣Limited Editions: Creating exclusive, limited-edition products or experiences generates excitement and anticipation among consumers. It's a strategy that can be applied to various industries. 5️⃣Cultural Relevance: Recognizing the cultural significance of Hip-Hop and actively participating in it showcases a brand's commitment to being a part of the conversation. 6️⃣ Powerful Physical Presence: Establishing a Connection with your Audience at a Live Event, breathing life into brand values ignites excitement. Kudos to #tehraniandfriends for doing an excellent job on this one in Berlin yesterday. This collaboration to me is a prime example of how brands can merge their legacies with modern culture to create something extraordinary. It's a lesson in #authenticity, #storytelling, and staying connected with your audience. What do you think? How can brands leverage their history and values to make a lasting impact on today's market? Share your thoughts 👇 🚀 #MarketingLessons #BrandExperience #HennessyNas #HipHop50thAnniversary