“Suzanne is a gem. she is the epitome of why this remains a people business. she has EQ skills to match IQ skills and knows how to manage and service without ever needing to be heavy handed. she is a bright, bubbly, enthusiastic partner whose personal attention to detail has allowed Snap to permeate through a number of layers our side and get the results they deserve, she is not a class act only, she is genuine quality. very proud to be friend and colleague/ partner !!”
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Yahoo DSP has taken a significant step forward by incorporating LiveRamp's Authenticated Traffic Solution (ATS) into Yahoo ConnectID – now accessible…
Yahoo DSP has taken a significant step forward by incorporating LiveRamp's Authenticated Traffic Solution (ATS) into Yahoo ConnectID – now accessible…
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2017 Los Angeles Business Journal Woman of Influence
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Hugh Scallon
✅🖥️ NScreenMedia (Podcast; 6/27): “In this exclusive, must-listen interview, Top Wall Street media analyst Michael Nathanson dives into the major issues driving the TV and streaming industries. — Run Of Show — Top-line conclusions from the U.S. Advertising: Competition is Healthy…and Hard Report (1:00) Amazon Prime Video had an enormous impact on the AVOD market in the first half of the year. The impact of Prime Video (5:00) Nathanson explains how Amazon Prime Video’s entry into the AVOD market impacted ad sales and discusses the big losers from Prime Video’s ad market blitz. Ad growth accelerates (8:40) The company is expecting ad growth to reach 33% this year. YouTube’s impact on the market (9:30) YouTube is already the leading streaming service on connected TV in the US. Michael explains the service’s overall strategy and heaps praise on YouTube TV. Why has TV lost so much share of advertising (14:00) The report says TV’s share of overall ad spending, including AVOD, in the US was 32% but will fall to 21% this year. I asked him why. He shares his forecast for YouTube TV subscribers and market position in 2026. We also discuss why YouTube is such a threat to traditional television providers. The FAST market (22:30) The FAST market seems to be cooling slightly, but Michael cautions against falling ad rates. Broadcasters and the DTC market (26:30) Why broadcasters are having such a tough time in the direct-to-consumer market, and what to do about it. Broadcaster managers didn’t act soon enough with streaming (32:00) Is streaming future supported by ads? (34:50) Can bundles change broadcaster’s DTC success (35:30) Big tech and the television industry (39:40) The biggest surprise in the next year (41:30)” ⬇️ #upfronts #streamingtv #ctvadvertising #cordcutting #fast #avod #svod #smartv
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Hugh Scallon
✅🖥️ NextTV (7/9): “The pause ad format has proved popular on streaming services such as Hulu, Peacock, Roku and Amazon Prime Video. Dish Media said that pause ads give advertisers an opportunity to engage with audiences in a clutter-free environment with 100% share of voice. Pause ads appear 10 seconds after a viewer-initiated pause and disappear when content is resumed, ensuring a seamless and non-intrusive viewing experience. Sling TV's version of the pause ads gives advertisers the flexibility to use video content or static graphics in their creative executions. Advertisers can also insert a QR code, making it easy for viewers to access more information or buy the product.” ⬇️ #streamingtv #adtech #ott #ictv #cordcutting #upfronts #advertising https://lnkd.in/em9zkDkj
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Gina Waldhorn
The question from the IAB was "in 2025 what's going to tip the scales on viewership from majority linear to majority streaming?" My answer: SPORTS. It probably already has, without a true universal currency who really knows. But I can say the evidence was strong in that there was a waiting list of +100 brands and agencies for our Women's Sports NewFront. Thank you to the IAB and ADWEEK for caring about our perspective on the future of fandom and value of women's sports. https://lnkd.in/euZNcXdP #upfronts #newfronts #womenssports #sportsdata #streaming
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Matan Bik
Busy week in the industry ahead of Cannes 🇫🇷 Roku Exchange will provide more signals advertisers want. The line between programmatic and direct buys is getting blurrier. 📺 Go Louqman Parampath! Oracle is shutting down its ads business. If you’re not 100% in the media business, the rapid changes in the privacy world pose too great of a risk. ❌ Seedtag acquires Beachfront! Contextual signals are super important for CTV, not just environments that rely on cookies. 🌐 LiveRamp RampID is now integrated into Nielsen ONE! Comprehensive measurement requires interoperability. 📊 Experian launches an onboarding business. If anyone can shake up the onboarding business its Experian! 💼 Shout out to old colleagues Kimberly Gilberti Adam Kobus ❤️ Albertsons Media Collective TV Launch. Another RMN expands to CTV where higher CPMs and additional inventory are a catapult for growth. 🚀 And this is only a snapshot of the news 🤯
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3 Comments -
Ben Dixon
A welcome reminder on the limitations of programmatic advertising despite its incredibly widespread use. The lack of transparency regarding where ads are displayed and the quality of placements remains a significant issue. Also, programmatic platforms may not always ensure brand safety, with ads appearing alongside inappropriate or harmful content. On top of that, relying solely on programmatic channels can limit the control advertisers have over ad placements and targeting parameters. And this is before we get to the demise of the 3rd party cookie. Interesting article to read and not surprised Bloomberg switched to a clean, direct-sold model. #DigitalAdvertising #Programmatic #Monetisation #OnlineAdvertising
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David Kohl
Protecting professional journalism is and has always been a primary TRUSTX focus. To reinforce this AdExchanger story, let me share a data point that demonstrates how news performs for advertisers willing to invest in the medium. One of our brand-side clients invested 59% of their campaign budget via TRUSTX in news. Through other SSPs, their spend was much less concentrated in this category. The brand tracked their cost-per-acquisition at 63% lower on the TRUSTX news-heavy campaign vs. the average across other general market SSPs. I think it’s pretty clear …. NEWS PERFORMS.
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Daniel Best
Trough of disillusionment warning from AdExchanger. The comparison between the City of Oslo ad and ToysRus is timely. Gen AI can do volume but can it do creativity. It might not be able to create a Cannes winner today, but does this miss the point, especially for SME's, ecommerce or retail? For the consumer most likely yes. Automation = massive increase in volume of ads making it harder than ever to break through the sea of sameness. More important than ever for brands to know the impact of all of their content, not just the hero. https://lnkd.in/e2p6MPbS
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Christopher Chen
Coffee and conversation. Love nothing more than this while visiting NYC and having partners reach out to extend the invite is always heart warming. Thank you Dmitry Trakovsky Paloma Veinstein Dasha Khritankova for spending time to talk video and TV commercials for high-growth and enterprise brands. When it comes to scripting videos that inspire, their creativity and execution are top-notch. Opinions vary but results and data tell the indisputable story. Keynes Digital realizes firsthand the impact of their brand advertisers assets when targeting consumers while they’re streaming TV shows on the big screen. #CTV #CTVadvertising #connectedTV #streamingTV #streingTVads #paidmarketing #paidmedia ##performancemarketing #performanceadvertising #creativeagency #agency
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3 Comments -
Hugh Scallon
✅🖥️ WSJ (4/25): “Interest is high in the league’s next round of packages, which kick in after the 2024-2025 season. Disney, which pays around $1.6B a year for TV rights, and Warner, which pays about $1.2B a year, are in discussions to pay substantial increases under a new pact while airing fewer games than they do now, say people familiar with the conversations. The robust pricing expected in the deals shows how valuable live sports are to traditional media companies at a time when cord-cutting is shrinking overall TV viewership. Many households maintain cable subscriptions because it is the only way to watch their favorite teams’ games. Under their current deals, Disney and Warner carry roughly 165 games combined. Games taken from those incumbents would help the NBA create a new package for a streaming player with nationally televised regular-season games and some playoff contests. The league also could draw on a catalog of locally aired games. Amazon’s Prime Video, which airs NFL games, has been aggressive in pursuing the streaming package and is viewed by league and media executives as the front-runner. YouTube is also in the mix, those executives say. The streaming package would give a tech giant the right to show games in markets around the world.” ⬇️🏀 #livesports #streamingtv #ctvadvertising https://lnkd.in/eYK3qmFY
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3 Comments -
Scott Bouska
Money talks in all forms of media and sports media is no different. Well, for these past few years, and especially this year for women’s basketball, money revenue has been powerful. Women’s advertising revenue and overall revenue have skyrocketed. Viewership is up in a big way thanks to stars like Caitlin Clark and recording-setting attention is being delivered. Glad we are seeing women’s sports receive the attention they deserve. After seeing Caitlin Clark's rookie contract value last night, here's to hoping this revenue potential begins to positively influence WBNA earnings in the same way. #WomensSports #Sports #Advertising
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Melissa Dunn
Curious about how to navigate the ever-changing influencer landscape? Join me tomorrow at Morning Brew's NYC event, "Perfecting Your Influencer IQ" where I'll be speaking with Mae Karwowski, Founder & CEO, Obviously & Kyle Hagge, Chief of Staff, Morning Brew about: 🌟 Consumer Sentiments: Understand the current attitudes and behaviors about influencers. 💡 Maximizing ROI: Strategies to leverage influencer partnerships effectively. 📈 Trends: Discuss the latest trends shaping the influencer landscape and how to stay ahead. It's not too late to register: https://lnkd.in/dwvaDSiZ #InfluencerMarketing #ROI #ConsumerInsights #MarketingTrends #MorningBrew
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4 Comments -
Josh Chasin
Paramount, like the other legacy video companies, is doubling down on their programming. “We’ll be thoughtful with how we deploy capital, with our world-class content being the priority.” Content, you'll remember from the '90s, is ostensibly king. Personally, though, I've never believed that. I'm sort of a McLuhan-ian on the subject. If you know one phrase associated with Marshall McLuhan, it is this: the medium is the message. That inscrutable riddle essentially means that the impact of a new medium is the medium itself-- not the content. Content isn't king. Conduit is king. Channel is king. The medium is the message. And therein lies the rub. In the beginning, broadcast TV was a great business. But not because someone had the brilliant idea of putting Milton Berle in a dress. No, it was because broadcasters had spectrum space-- a finite commodity that, if you owned some, enabled you to put a big stick out in a field and basically print money. It wasn't content that was king. It was spectrum space. Now fast forward to the '70s, and the arrival of cable. A pipe bringing TV directly into the home. This didn't augur well. Except that must-carry and retransmission fees turned distribution into a profit center for broadcasters, not a cost. Suddenly they made money before selling a single ad. Life was good. But now, instead of using spectrum space or fiber to get your shows into my house, you have to use... bandwidth. And this is bad, because you pay for bandwidth. Distribution has gone from profit center to cost center. And it gets worse. Because once the conduit is bandwidth, there's no scarcity. And now, you're competing with Apple and Amazon and Google. I was on a panel maybe 18 months ago with Julian Zilberbrand, then at Paramount. He lamented, "How do we compete with these companies? They're ten times our size." After, I said to him, "I'm never, ever going to cancel Prime. You wanna know why?" Free shipping. How does a company like Paramount compete with free shipping? As distribution has shifted from spectrum to fiber to bandwidth, the economics of TV have fundamentally changed. To retain cord-cutting viewers, programmers must migrate them to streaming. But every cord-cutting streamer is a less profitable viewer. Quality content is obviously important. But it's not a viable business model for broadcasters, because you pay for content, and the tech companies have way more money. I learned this lesson a while ago: if you’re competing on assets you have to write checks for, make sure you can write the biggest checks. America's traditional video companies were built on spectrum space. But that asset is gone. So now, they need to find a new way to establish sustainable, profitable differentiation. “Having the best shows” is not going to be a winning strategy. So what is? I’m not entirely sure. But it’s going to involve deconstructing some very big, beloved companies, and reassembling the pieces in new ways.
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21 Comments -
Tyler Moebius
I had a great conversation with Casey Hurbis, CMO at Rocket Mortgage, at the Brand Innovators Sports Marketing Summit during #SuperBowl LVII. We talked about how technology is reshaping fan experiences, the importance of personalized engagement, and the future of digital advertising in sports. Always interesting to hear your thoughts on all things fan engagement, Casey! Watch the full interview here ⬇️ https://bit.ly/3yq8Cty
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2 Comments -
Barney Worfolk Smith 🦩
This #DMSBYLUMA State of Digital in '24 is well worth 32m of your time. Bookmark it. Notably for #CreativeEffectiveness & DAIVID 🦩, pointing out that, "we're at an inflection point. Media optimisation is great but software that understands creative drives EFFECTIVENESS and we think these are better outcomes". That's our bag, baby. https://lnkd.in/eXfkMPyq
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Kathleen Greenler Sexton
“Across different niches, from B2C to B2B, we've seen a decline in new subscriber conversions ranging from 5% to 30%.”- Robert Skrob Read more 👉 https://lttr.ai/AUsec #subscription #recurringrevenue #subscriptioneconomy #subscriptionmodel #subscriptionbusiness #membership #subscriptionservice #b2b #b2c
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1 Comment -
Hugh Forrest
The learning, discovery, inspiration, innovation and creativity that makes the in-person SXSW experience so much fun has come and gone for 2024. But the many many many great ideas put forward by so many thought leaders who come to Austin each March are still available via the extensive content on the SXSW YouTube channel. For today's edition of this ongoing SXSW-focused LinkedIn series, we highlight the video for "Masterclass: Storytelling for Social Impact." This session features Amber Payne (publisher and general manager of the Emancipator) and Ibram X Kendi (author nine books, including "How to Be an Antiracist"). These two discus how to take a single, powerful idea and reimagine it to reach entirely new audiences. Their session from SXSW offers practical insights on how you can unleash the power of storytelling to create transformative change. Click here to watch the complete 60-minute video of "Masterclass: Storytelling for Social Impact" https://lnkd.in/gDd5FnYP Or visit the SXSW YouTube page to gain access to hundreds of other informative and entertaining video clips from the 2024 event. https://lnkd.in/dFivB6RN Got a great idea for a session at next year's SXSW? Then be sure to enter your speaking proposal via the SXSW PanelPicker. Speaker proposals accepted via this interface from Tuesday, June 25 until the end of the day on Sunday, July 21. panelpicker.sxsw.com/about #sxsw, #sxsw2024, #sxsw2025, #innovation, #creativity, #inspiration, #storytelling, #movementbuilding, Amber Payne, Ibram X. Kendi, #leadership, #leaders, #masterclass, #socialimpact, #impact #Austin, #ATX, #video, #youtube
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Amanda Reveno
Many media buying teams *want* to support more diverse media suppliers—but it’s easier said than done. According to the latest research, ad buyers cite 4 major road blocks: (1) a lack of top-down support, (2) unclear investment opportunities, (3) trouble linking diverse supplier investment to ROI, and (4) budget constraints. (Interested in partnering with your org or clients to launch successful diverse media supplier programs using tech, people, and processes? https://lnkd.in/gjpehskr)
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Alex Johnson
This one was a real treat. Ryanne Brown is one of the most thoughtful and innovative media consultants in the business, with such a depth of knowledge that we couldn't fit it all into one issue. See Part 1 of our conversation below regarding all things contextual -- what is it really useful for? Can it approximate voter sentiment? Will it have staying power over the coming cycles? Part 2 coming soon - make sure you subscribe to Nexxen Connect so you don't miss it!
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Mark Donnigan
📣 New Dan Rayburn Podcast Episode Alert: The Latest in Sports Media and Streaming! This week, Dan and I dig into the ever-evolving world of sports media, streaming, and entertainment. Here's what we cover: 🏆 Sports News Roundup: We highlight the latest developments from FIFA, FOX, Disney, NHL, WBD, and ITV. Get the scoop on the biggest moves in the sports media landscape. 🏈 NFL Sunday Ticket Trial: We break down the NFL's decision to appeal the ruling in its ongoing legal battle. This move could potentially extend the case until 2026, with significant implications for the league and its broadcast partners. 🎬 Paramount Global Updates: Hear our take on the latest rumors surrounding Paramount Global and get the details on their new Paramount+ pricing structure, set to take effect on August 20th. 📊 Viewership Numbers: We analyze viewership figures from recent major events: - Stanley Cup Finals Game 7: 7.7 million viewers (peak: 10.3 million) - England vs. Slovenia on ITV and ITVX: 9.2 million viewers - CNN's presidential debate: 8.7 million on pay TV, 2.3 million concurrent streaming 💰 Tech Investment: Twelve Labs recent funding success - $50 million in series A after $17 million in seed round closed- and the need for Multimodal AI that understands videos like humans. Dan questioned how the tech will be monetized and whether $50mm sets a steep expectations hill for the company to climb. I am more optimistic as the ability to enable human-like video understanding for a large content library has many practical known cases for search, retrieval and recommendations, but I also believe all new use cases will be created. 🚀 Tata Consultancy Services: Dan shared insights from a day-long visit with Tata Consultancy Services - North America Media & Entertainment Business Unit, highlighting their impressive work in data, advertising, and AI. Don't miss this packed episode! Tune in for expert analysis and insider perspectives on the latest trends shaping the future of sports media and streaming. Listen here:🎙️ https://lnkd.in/gfaCxrZW #SportsMedia #StreamingMedia #NFLTrial #ViewershipData #MediaTech #AI
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