We have been busy... really busy at NARI. I have a massive backlog of work to share, and so many exciting things coming!
The first piece of exciting news is our recent project for Living Things Soda, a fresh and vibrant soda brand designed for health-conscious Gen-Zers and millennials. Tasked with creating everything from the brand name to its identity, we focused on making "Living Things" stand out in both trendy cafes and supermarkets.
As our first official F&B project in the studio, we were really excited to work on this one.
It came with unique challenges, one of the most prominent being the need to create something that showcased the product and its benefits while maintaining an aesthetic standard we felt proud of as design partners. Particularly within the FMCG sector, there is a huge emphasis on packaging. The most important factor is promoting the product benefits as well as standing out in what can be overwhelmingly saturated environments.
With that in mind, we approached this one through the NARI lens: how can we create something that people genuinely want to pick up, can relate to, and has a human essence at its aesthetic core?
Firstly, we created the logotype—a super bold hand-drawn typographic expression that feels full of goodness and makes you want to reach out and grab it. We introduced curious stickers to enhance expressiveness and employed irreverent photography. Since its launch, Living Things has become a cult favorite, already distributed in major health shops across London and poised for nationwide supermarket expansion!
You can view the full case study of our work on our shiny new website! https://lnkd.in/djyfszyC
Big shouts out to the full Studio NARI team on this one.