Casey Winn’s Post

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VP, Strategy and Innovation at Appinium

Absolute game changer coming in the next Appinium Revenue Enablement release: actual proof of the value of your Content Selling strategy. Starting top left going clockwise: Is there a higher win rate when content is leveraged? How is content selling impacting revenue throughout the sales stages? Which contact roles (personas) are most likely to engage with your content? Which content is most engaging (or least engaging)? Who is sending the most content across the business? Which sales owners/leaders encourage content selling? What is the win rate of each rep compared to their content selling? Take it even further: which content is converting the most leads, which certifications create the most successful sales reps, and more. It's something only a Content Enablement Platform (CEP) can do. That's Appinium. Huge props to Elisey F. and the product team for making this happen. Appinium Steven Jacobson Nick Nieset Lisa Dubernard Darian Edwards

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Nice job Casey Winn and Elisey F. You guys rocked this!

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