Carryl Pierre-Drews’ Post

Toys R Us rolls out first ad made with SORA AI, an OpenAI tool not-yet-released. Strong reactions trickling in, ranging from praise to concern. This ad is far from a one-click process. A 20 person team of talented designers, art directors, and animators collaborated on the project, generating each frame with paragraphs-worth of detailed instructions and sometimes requiring hundreds of revisions. Not a job for just anyone—AI demands creative prompt mastery driven by skilled professionals. IMO, Toys "R" Us is showing a lot of bravery as an early adopter. Others will follow. What are your thoughts? How do you see the balance between AI and creative manpower evolving? #AI #Marketing #Innovation #ToysRUs #Advertising #CreativeIndustry #OpenAI https://lnkd.in/g3PvbidH

𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗔𝗜-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹𝘀 AI-generated commercials are quickly becoming a reality, with the recent unveiling of a Toys "R" Us commercial created entirely using OpenAI's Sora platform. Let's explore what goes into these commercials: 🖥️ 𝗧𝗲𝘅𝘁-𝘁𝗼-𝗩𝗶𝗱𝗲𝗼 𝗔𝗜 𝗠𝗼𝗱𝗲𝗹𝘀 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗚𝗮𝗺𝗲: - 𝗦𝗼𝗿𝗮 𝗯𝘆 𝗢𝗽𝗲𝗻𝗔𝗜: Recently used by Toys "R" Us for their groundbreaking AI-generated commercial. Sora can create realistic and imaginative scenes from text descriptions. - 𝗥𝘂𝗻𝘄𝗮𝘆 𝗚𝗲𝗻-2: Offers high-quality video generation from text, images, or other videos. - 𝗦𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗔𝗜'𝘀 𝗦𝘁𝗮𝗯𝗹𝗲 𝗩𝗶𝗱𝗲𝗼 𝗗𝗶𝗳𝗳𝘂𝘀𝗶𝗼𝗻: Transforms still images into short video clips, opening new possibilities for dynamic content creation. - 𝗚𝗼𝗼𝗴𝗹𝗲'𝘀 𝗜𝗺𝗮𝗴𝗲𝗻 𝗩𝗶𝗱𝗲𝗼: Generates high-definition videos from text prompts, showcasing impressive temporal consistency. - 𝗠𝗲𝘁𝗮'𝘀 𝗠𝗮𝗸𝗲-𝗔-𝗩𝗶𝗱𝗲𝗼: Creates short video clips from text descriptions, demonstrating the potential for quick content production. 💡 𝗧𝗵𝗲 𝗧𝗼𝘆𝘀 "𝗥" 𝗨𝘀 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁: Toys "R" Us recently unveiled the "first-ever brand film made with AI" using OpenAI's Sora. While reception was mixed, it represents a significant step in exploring AI's potential in advertising. 🌟 𝗙𝘂𝘁𝘂𝗿𝗲 𝗣𝗼𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - Rapid prototyping of ad concepts - Personalized video ads at scale - Real-time adaptation to viewer reactions - Cost reduction for smaller businesses - Integration with AR and VR for immersive experiences 🚀 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗔𝗵𝗲𝗮𝗱: As these technologies evolve, we're likely to see more brands experimenting with AI-generated content. The key will be finding the right balance between technological innovation and authentic storytelling. What are your thoughts on AI-generated commercials? How do you see text-to-video models shaping the future of advertising? If you missed the Toys "R" Us commercial check it out here - https://lnkd.in/gwc9ueXd #AIAdvertising #TextToVideo #FutureOfMarketing #TechInnovation

If you're curious about AI in advertising, read this. Toys 'R' Us just unveiled a groundbreaking ad. It's made entirely with AI. Here's what you need to know. Innovation ↳ Toys 'R' Us used OpenAI's Sora platform to create a unique ad. ↳ The 66-second film tells the story of founder Charles Lazarus. Collaboration ↳ They worked with the creative agency Native Foreign. ↳ Fine-tuning was key to achieving a seamless narrative. Emotion ↳ The ad captures the magic of Toys 'R' Us. ↳ It aims to connect with millennial parents who grew up with the brand. Controversy ↳ The ad received mixed reactions. ↳ Some found it innovative, while others felt uneasy. Future ↳ This ad showcases the potential of AI in filmmaking. ↳ It's a glimpse into what could be the future of advertising. Kim Miller, CMO of Toys 'R' Us, emphasized the importance of hands-on experience with AI tools. The ad serves as a tribute to Lazarus's vision and a step towards modernizing the brand. Remember: "Technology is best when it brings people together." — Matt Mullenweg https://lnkd.in/gB92P4ks #ToysRUs #AIAdvertising #CreativeAI #AIFilmmaking #FutureOfAdvertising #BrandReinvention #RetailInnovation #TechTransformation #DigitalMarketing

Toys "R" Us Launches First Commercial Created with OpenAI's Sora Toys "R" Us announces the release of the first-ever commercial made using OpenAI's innovative Sora video tool. This cutting-edge technology harnesses the power of AI to revolutionize video content creation, offering unprecedented levels of creativity and efficiency. The partnership between Toys "R" Us and OpenAI showcases the transformative potential of AI in producing high-quality, engaging advertisements. This landmark achievement sets a new benchmark for the industry, highlighting how brands can leverage AI to streamline their marketing efforts. How do you think AI will shape the future of advertising and content creation? #AdvertisingInnovation #AI #ToysRUs #OpenAI #Sora #MarketingRevolution #TechAdvancements

Toys "R" Us premiered a revolutionary new ad at the 2024 Cannes Lions Festival in France, created using DeepAI's cutting-edge text-to-video tool, Sora. Believed to be the first ad created with OpenAI's Sora, the ad highlights the capabilities of AI-generated video and its possible use in the #AdTech market! AI enthusiasts were excited to see AI being used for commercial purposes, but critics have voiced creative issues with the ad and the overall output - what's your opinion? Should AI be used in advertising? #AIAdvert #AICreativity #DataDrivenCreativity #MarTech

Have you seen this latest ad from Toys R Us? It was created almost entirely using OpenAI’s Sora tool. Some people praise them for their innovation, while others criticize them for their quality and execution. What do you think? I'm sure using AI reduced the cost to create the ad. That said, it sounds like it still required a lot of human intervention. I think AI is an amazing tool to aid in brainstorming and visualizing ideas. And in some instances, I think AI is capable of creating basic, fairly straightforward content. But I believe true breakthrough creative that really engages your target audience will always require humans. That's why I've always partnered with the best creatives throughout my career as they are invaluable! #Marketing #AI #Innovation #Creativity #ToysRUs #toys #advertising #chatGPT #Sora #OpenAI

🚀 Toys "R" Us has dived into the future with their new AI-generated ad, and it's causing quite a stir! 🎥 The ad, created with OpenAI's Sora tool, features founder Charles Lazarus and Geoffrey the Giraffe. Premiering at the Cannes Lions Festival, the AI-driven promo has received mixed reactions—some find it nostalgic, others are creeped out. Toys "R" Us defends it as a blend of innovation and nostalgia, but is AI really the best choice for kids’ ads? 🧸✨ What’s your take? Visionary or tech misstep? #ToysRUs #AI #MarketingMishaps

Is this the 1st?? #aivideo for a brand? Done with #openai for #toysrus , but with tweaks from real peeps.... interesting.... worth a watch if you're wondering what the future of AI & video production looks like! But remember.... there is still a human making the "prompts." #ai #watchingandwondering #aivideoproduction #toysrusvideo #marketing101

I guess everyone has grown up...there's no more Toys "R" Us kids. The toy brand is the first to leave the AI toy train station with a video ad created almost entirely by generative AI. Groundbreaking as it is, the ad marks a significant shift for the marketing landscape. Even Geoffrey the Giraffe became obsolete. The notion that we're using generative AI to more or less create and produce a video ad is astonishing. The final product itself isn't perfect, but that really isn't the point. For Toys "R" Us and eventually other brands, what matters and will matter even more is that the development of this ad required less budget, time and manpower than it would have without AI. Progress brings change and worry. For the marketing and ad industry, the use of AI is nothing new. Creative tools and applications have long been used in the production of all forms of advertising. What is new in the case of Toys "R" Us is how this was done. Typically, ad agencies bill by the hour and number of people on the project. That doesn't seem to apply in this new era of AI-generated ads. If anything, we're looking at a potentially disruptive approach that will fundamentally change the agency model. Surprised, but not so surprised. Last year's Hollywood writer strike actually touched on the potential impact of AI-generated content. The concern is that studio head honchos will turn to AI to not only develop scripts and story lines, but generate voices and visual likenesses of actors for movies and TV shows. And, while contact talks resulted in some protections, the sad reality is writers are simply pushing off the inevitable. Like it or not, the marketing and ad industry is now the virtual canary in the coal mine, knowing full well it's not a huge leap to go from short-form video to long-form productions https://lnkd.in/gdchPz38 #toysrus #openai #artificialintelligence #generativeai #marketing #advertising #brand #creative #contentcreation

Toys ‘R’ Us Makes History with AI-Generated Ad In February, OpenAI – the company behind the viral ChatGPT chatbot – introduced the AI model Sora which it claimed can create realistic and imaginative videos from quick text prompts. It said the tool is capable of generating videos up to 60 seconds and can serve up scenes with multiple characters, specific types of motion and detailed background details. Kim Miller, CMO of Toys “R” Us Creative studios, told CNN the concept was born after she attended a brand storytelling group and told the host she wanted to do something “fun” and “different” for their next project, which involved the origin story of the founder. OpenAI has not yet announced an official release date for Sora but rumors indicate it could launch later this summer. The Robren Show (AI University Series): Expert AI Advice You Can Trust. Read more: https://lnkd.in/g6NAtSne #Sora. #AIUniversity. #toysrus. #aigeneratedimages. #aigeneratedart. #aigeneratedad. #AiAdvice