Candle Media’s Post

Join us next week for a very practical thought leadership session on how to translate purpose marketing to effective media strategies. During this session: 1. We provide a clear model to guide brand purpose-led initiatives to media activation distilled from in-depth analysis on a plethora of case studies, either successful and not successful. 2. We shed a light on the consumer decision-making process and highlight how to tap into different consumer typologies as it relates to brand purpose. 3. We showcase marcom and media planning tactics to enhance brand purpose efforts to drive business goals and accelerate ROI. Open for all our Wavemaker clients! #positiveprovocation #wavemaker #groupm #wpp #purposemarketing #mediastrategy

'Travel is not back, it's forward' ✈️   Take a look at CNN International Commercial Director of Audience Insights, Jo Tenzer's latest thought leadership piece published by WARC: 'Travel is not back, it's forward: jet-setting consumer trends for 2024'. The piece explores that how people travel, why they choose a particular destination, and what they expect from that experience has changed dramatically in recent years.   Read the full article here: https://bit.ly/49ltmQR

🌟 Yes, You Cannes! 🌟   “AI can’t replace real human creativity. While AI may evolve, it currently lacks the empathy, warmth, and connection that makes winning work relatable and emotional.” – Lauren Coates, Creative Director here at TBWA\London.   🔗 Link below to find out the key takeaways at this year’s Cannes Festival from the industry’s marketing leaders! #Creativebrief

Are you a government leader looking to make a change but not sure where to start? Join Stacy Schwartz, Public Sector industry leader at RingCentral, at #GartnerSYM as she unveils her top 5 tips for Public Sector leaders.

Are you a government leader looking to make a change but not sure where to start? Join Stacy Schwartz, Public Sector industry leader at RingCentral, at #GartnerSYM as she unveils her top 5 tips for Public Sector leaders.

Are you a government leader looking to make a change but not sure where to start? Join Stacy Schwartz, Public Sector industry leader at RingCentral, at #GartnerSYM as she unveils her top 5 tips for Public Sector leaders.

Investing in your first trade show and not sure where to get started? 🤔 Here are 4 steps we would take first: - Align with leadership on company objectives and how sponsoring a trade show can fuel these -Map out your budget and how you expect a return on investment -Research the best show within your industry and target audience -Establish your planning team #tradeshows #eventmarketing #b2bevents

Are you a government leader looking to make a change but not sure where to start? Join Stacy Schwartz, Public Sector industry leader at RingCentral, at #GartnerSYM as she unveils her top 5 tips for Public Sector leaders.

Are you a government leader looking to make a change but not sure where to start? Join Stacy Schwartz, Public Sector industry leader at RingCentral, at #GartnerSYM as she unveils her top 5 tips for Public Sector leaders.