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User testing and UX research are essential to our design process. They provide insights into user behavior, reveal user needs and pain points, and test the validity of designers' assumptions in real-world scenarios. This process, when embedded into the product development life cycle, can significantly increase the likelihood of a product's success. Using early prototypes of the ROAM design (an obstacle-detecting device for the visually impaired), we worked with Goodwill Finger Lakes and D3 Engineering to refine the object detection distances, vibration feedback, and add useful features to the case design. Our teams worked through 10 iterations of electronics and case design with these users to land on an intuitive final design. Your end user is at the heart of everything we do. Explore our portfolio at bzdesign.com and partner with bzdesign today by starting a conversation at create@bzdesign.com #IndustrialDesign #ProductDesign #BZD #UserTesting #UXResearch

BZDesign, Inc on Instagram: "User testing and UX research are essential to our design process. They provide insights into user behavior, reveal user needs and pain points, and test the validity of designers’ assumptions in real-world scenarios. This process, when embedded into the product development life cycle, can significantly increase the likelihood of a product’s success. Using early prototyp

BZDesign, Inc on Instagram: "User testing and UX research are essential to our design process. They provide insights into user behavior, reveal user needs and pain points, and test the validity of designers’ assumptions in real-world scenarios. This process, when embedded into the product development life cycle, can significantly increase the likelihood of a product’s success. Using early prototyp

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