Brian McVey’s Post

Fluency is ranked best in class by G2 for everything you need in search advertising — from ad creation and editing to budget execution and monitoring. Here's to continuing to create impactful, results-driven campaigns that propel your agency or enterprise forward! 🚀 Discover how Fluency measures up to its competitors through the lens of genuine user feedback by exploring the comprehensive G2 report via the link in our comments. #SearchAdvertising #DigitalMarketing #G2

Who you partner with matters. That's why Fluency is proud to be the leader in support for ad ops teams, according to G2. "We've utilized our fair share of ad automation platforms in the past, but with Fluency, it feels like a true partnership rather than another tool.” - Elijah Thao Director of Digital Marketing, Force Marketing. 🤝 Check out the report in the comments to see how Fluency stacks up to other ad ops platforms in the industry. 👇 *G2's percentage score is based on overall product satisfaction. Scores range from 1 to 100 to highlight the quality of the software/service

💥 I'm excited to share that for THE SECOND YEAR IN A ROW, our local digital team from EssenceMediacom has achieved the status of Google Premier Partner, marking a significant milestone for our agency! This achievement highlights our successful transition from an agency specialized in traditional media to an agency proficient in both value-driven brand building and data-driven digital marketing 🐱🏍. 👏I’m really proud of this accomplishment, knowing the dedication and hard work that went into achieving it. Obtaining the status of Google Premier Partner involves a combination of factors, including exceptional campaign performance, client satisfaction, and the overall quality of our agency's Google Ads management. 🤍 For our clients, this status means they can trust us to make the most of their money and time. Working with a Google Premier Partner agency provides clients and brands with peace of mind, knowing that their advertising strategies are being managed by professionals with access to the latest resources and support from Google. It was just a few years ago when our team confronted the reality of a hugely shifting media landscape and realized the necessity for continual transformation. 'Where there is a will, there is a way' – that's us in a nutshell! And moments like this, such as the recognition from Google, prove that we are on the right course 💖💖💖. #premierpartner #marketingandadvertising #essencemediacom #transformation

🚀 Finish the Week Strong with Digital East! 🚀 Happy Friday, Marketers! As we wrap up another productive week, let's not forget the opportunities that lie in the final hours before the weekend. With DESSY, our weekdays never just wind down—they ramp up! 💡 As you set your sights on the weekend, remember that your campaigns can still thrive with the right tools at hand. DESSY's innovative features like SmartCPM and Inventory Discovery don't take weekends off. They continue to optimize, target, and refine, ensuring your advertising success is constant. 🌟 Take today to review your week's achievements, plan for a robust next week, and let DESSY handle the real-time optimizations. It's the perfect time to appreciate how our solutions empower your campaigns 24/7. 🥳 As we sign off for the week, we at Digital East wish you a fantastic Friday and a wonderful weekend ahead. Stay driven, stay focused, and let DESSY elevate your advertising efforts every day of the week. #DigitalEast #DESSY #FinishStrong #FridayFocus #WeekendWisdom

After four months of in-depth discussions with leading niche commerce media networks, from the southern tip of Brazil to the northern reaches of Mexico, it's clear that while collaboration promises a future of highly profitable audiences for marketers, this vision is superficial if we overlook the initial, crucial steps. Key Insight: The foremost challenge these networks face today is ramping up their own ad servers to make their sites truly profitable and scalable. Without a robust and attractive ad server infrastructure, the dream of collaboration and first-party data integration remains just that—a dream. Here's what I've learned: 1. Ad Servers First: Before diving into collaboration, focus on building powerful ad servers that excite brands and drive investment. 2. Scalability: Ensure your ad server infrastructure can handle growth and deliver consistent performance. 3. Profitability: Make your on-site media highly profitable to sustain long-term collaborations and partnerships. If you're discussing or considering collaboration without fully understanding and addressing the fundamental steps of on-site media monetization, you're setting yourself up for failure. Collaboration is the future, but only if built on a strong foundation. Let's talk about how to overcome these initial challenges and set the stage for successful collaborations. Reach out, and let's make your commerce media network the next big success story in Latin America. #CommerceMedia #FirstPartyData

**Calling all programmatic advertising peeps! ** Want to unlock the hidden potential of your team? Join IAB Europe's upcoming webinar on Diversity, Equity, and Inclusion (DE&I) in programmatic advertising. Here's the deal: Industry experts are spilling the tea ☕ on how DE&I boosts creativity and attracts top talent. Learn practical strategies you can actually use in your daily work. Hear real success stories that will inspire you to make a difference. Basically, it's all about building a stronger, more innovative programmatic advertising world. Ready to jump in? Register now:  #DEI #ProgrammaticAdvertising #webinar #IABEurope

“Digital advertising’s next chapter should be one built on quality, care, trust, and transparency” says Jurjen de Wal VP, Product Management, Global Integrations and Compliance at Adform. AI and increasingly sophisticated AI-driven scams and schemes are driving the need for new safeguards to ensure that non-compliance and bad practices remain the exception in digital advertising. Read the perspective on why advertising standards and certifications matter below:

In 2024, the digital ad world is buzzing about the importance of advertising standards and certifications. From early in the year where low-quality ad-heavy sites have been more exposed, here's another reminder of the need for guidelines set by bodies like the Media Rating Council and Trustworthy Accountability Group and who is sticking to them! As digital landscapes evolve, maintaining these standards is key to building trust and delivering value; and championing these practices will keep the digital advertising industry strong and credible. 🌐✨ Is it time to analyse how committed your org or partners are to transparency, quality, and a sustainable ad ecosystem? #DigitalAdvertising #AdStandards #MediaQuality #TransparencyInAds #SustainableAdvertising

Discover the power of Google My Business with these 4 easy steps 🌟 From optimising your profile to engaging with customers, learn how to boost your visibility and drive more traffic.  Head to our blog to learn more about how GMB can help boost your business 🚀 👉 https://hubs.ly/Q02spfJ20

We HATED #Yelp a few years ago... here's what changed our minds 👇 1️⃣ Yelp has more than 84 million users, and 32+ million searches for home service companies like "HVAC near me" each and every month. 2️⃣ 99% of all #HVAC and #plumbing searches on Yelp are non-branded, meaning Yelp users don't have a specific company in mind when they need a contractor. Customers are ripe for the taking! 3️⃣ 70% of Yelp users are over 35 years old, and 65% of Yelp users own at least one home. 4️⃣ Yelp leads are up to 80% cheaper than other paid platforms (market dependent). Over the past 1.5 years, the Blue Corona team has gone from Yelp skeptics to YAPA winners and a top Yelp ads partner in the country. 🤯 🤯 🤯 🤯 🤯 #ContractorMarketing #HomeServices #DigitalMarketing