Brad Epstein’s Post

I admit it, it's unusual to have a preposition in the name of your company. And it's true that when I first began at Precision for Medicine in 2014, I asked the co-founders if they'd consider a name change. Then, they proceeded to tell me why our name is the greatest ever for the work we do and for what we hope to accomplish on behalf of clients and patients. Here's why they were right (and later, check out our new website!)

A quick true story inspired by Adam Grant and his belief that all leaders benefit from feedback. 40 of our leaders were convening at ASCO and one of the top executives had arrived at the meeting, fresh off the plane and got into an Uber. He told the driver he would be practicing his speech out loud and to ignore him as he went through it. When he finished. The driver responded that it was a good speech and that he followed most of it. And then the driver added, "Would you like some feedback?" And to his credit the executive said, "Absolutely." The driver said, "Add some emotion." The executive got to the meeting where I heard his speech, delivered with conviction and emotion...and he ended it by telling this story. The moral, be open to feedback from unlikely sources--and don't be afraid to inject a good story into a presentation!

Things are looking bright on ASCO Sunday! Pin a ribbon to fight cancer, meet smart people, get help with R&D and access, and enjoy free caffeine at booth 35093. See you there.

Sunday at ASCO! A perfect time to drop by our booth, chat with experts and pin a ribbon for a good cause! Visit us at booth 35093.

A little art break from an artist who rarely takes a work break. James Grashow has inspired me my entire life and is creating what may be his masterpiece in his eighth decade. He is an ode to continued excellence!

We are convening from all over for AACR in San Diego! Chrissy Murphy is here from the UK and I'm representing New York together with colleagues from the North, South, East and West to talk about the breadth of services we offer to cancer researchers, from biospecimens to specialty labs to trials. Stop by, grab coffee and say hello!

Marketing Missing Masterpieces! After the biggest art heist in modern history in 1990, you might expect the Isabella Gardner museum in Boston to put an embarrassing loss behind them. Instead, visit the museum today and you'll see empty frames where Rembrandts, a Vermeer and a Manet once hung. As marketers we work to build connections and by sharing the loss so publicly and for so long, the museum has built connection and curiousity among art lovers, tourists and true crime fans. The story sells the space and we share their hope that those empty frames will one day see the return of the masterpieces. A loss in art becomes a gain in popularity. By the way, marketing aside, the museum is an extraordinary building with rooms built around a central garden and an extraordinary way to spend 2 hours in Boston! Isabella Stewart Gardner Museum

Another artful work break. A friend took this candid yesterday while I was looking at the work of Lawrence Poons, an abstract expressionist not familiar to me. One of his other works is to my right. I can't say that I loved this work but it made me consider it, and in that, it has something we seek in marketing, to be considered. And to be considered, you need to be seen and once seen...get your viewer to spend a moment, then another moment until...you may actually be remembered. Thank you Lawrence Poons for reminding me that what I love isn't the only route to being considered!