It's Fairtrade International Week, the moment to reflect on the impact of our daily shopping. We work with a lot of Fairtrade farmers and are proud to also sell a 100% Fairtrade bouquet across all Bloom & Wild Group brands which launched earlier this year. 💐 Fairtrade flowers grow in naturally heated and lit greenhouses due to the abundance of heat and sunlight in the source countries. As a result, they have a lighter carbon footprint on average than those grown under artificial heat and light in temperate countries - even when factoring in transport. Like all our flowers, our Fairtrade flowers are traceable back to the original farm. Fairtrade-certified farms ensure safety and good working conditions for their employees. On top of this, we pay these farms a Fairtrade Premium of 10% extra for every stem sold, which is allocated to workers, to invest in healthcare, education and other social benefits. 🌻 https://lnkd.in/e_jkD4Bd
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Now that summer has come back around we were thrilled to be hosting our 100% organic bouquet PR event at The Unbound. Together with press and influencers we had a delicious lunch and learn about organic flowers with our Director of Sustainability Sibbe Krol and organic flower grower Marjolein. Following this, The Pollinators led an interactive educational workshop, to create a bee hotel for our pollinating insects.
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The 100% organic bouquet is back again and we're once again thrilled to be partnered with The Pollinators, who are committed to the well-being of pollinating insects and thus help the ecosystem. With every purchase of the bouquet we donate €2 to The Pollinators.
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Last week our CEO Aron Gelbard spoke at the TNW conference here in the Netherlands, discussing how we've scaled Bloom & Wild Group into Europe's leading D2C flower and gifting business particularly the role of bloomon: "Bringing bloomon into our family has been transformational for Bloom & Wild Group, in particular as we've built our Europe-wide operational and sustainability capabilities on bloomon's Netherlands-based supply chain infrastructure and its associated proprietary technology. The bloomon brand is also a key pillar in our growth ambitions and has been seeing strong traction in its core Netherlands and Belgium markets."- Aron Gelbard
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Our Director of Sustainability Sibbe Krol got the exciting opportunity to speak about our Net Zero journey during GreenTech, alongside other speakers from institutions such as Wageningen University and Greenhouse Sustainability. A great opportunity to connect with innovators in the industry that make sustainable improvements possible!
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Our Director of Sustainability Sibbe Krol got the exciting opportunity to speak about our Net Zero journey during GreenTech, alongside other speakers from institutions such as Wageningen University and Greenhouse Sustainability. A great opportunity to connect with innovators in the industry that make sustainable improvements possible!
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Finally back in our shop: our 100% organic bouquet! We're thrilled to be bringing this back for the 5th year! Filled with the most beautiful summer flowers from Dutch soil. Flowers that make people and the planet happy 🌿🌍. https://lnkd.in/eKWWXyyP
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Mother's Day is fast approaching and this year we're focusing on gifts that are made just for her. We're thrilled to be partnering with Romy Boomsma for our first ever co-created vase and curated bouquet. Romy has a great love for flowers and ceramics, and is known as a creative all-rounder. Exclusively for bloomon she designed a colourful vase. 🎨 This ceramic vase has a dreamy look design and consists of handmade paintings by Romy. Every vase is unique and handmade by Royal Goedewaagen Netherlands. bloomon's floral designers have put together and filled a matching Mother's Day bouquet for Romy's vase. Read more about this dream collaboration below! 🌸 https://lnkd.in/eqwADHNV
