Bill Day’s Post

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Senior VP @ Magid | AI Application Builder | Revenue Growth | Strategic Counsel | Data & Analytics

Consumer attitudes are in flux - 72% of respondents told us that what they value in life has changed in the last 12 months. Nowhere is that easier to see than across the travel category - consumers tell us they are traveling MORE and spending LESS than ever before. Want to know how to use this data to drive more sales? AD.VANTAGE AI will help you turn these insights into action. DM for a demo. #aitools #summertravel #cvb #broadcastsales

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With summer a couple of months away, consumers have travel on the brain! 🛫 Our AD.VANTAGE data reveals a +12% net increase in consumer travel expectations year-over-year, with a +15% net increase in folks expecting to spend more on their summer getaways. 🏖 💰 For local marketers, sales professionals, & SMBs, these trends are big clues for tailoring your consumer engagement strategies. Know where your audience wants to go & how much they're willing to spend so you can craft more relevant & impactful messages. This is where AD.VANTAGE AI comes into play. Designed to automatically integrate our ongoing consumer research, our tool generates content that hits the right chord with your target audience. From promoting unique travel deals to spotlighting local attractions, AD.VANTAGE AI will keep your content fresh & in sync with your consumers’ desires & spending behaviors. Get a free demo here >> magidadvantage.com #TravelTrends #ConsumerBehavior #ConsumerInsights #AI #MagidAI

  • Summer Travel Preview
Travel Expectations
+12%
percentage point net increase in consumer travel expectations, with 27% expecting to travel more and 15% expecting to travel less this summer.
Travel Spend Expectations
+15%
percentage point net increase in consumer expected travel spend this summer, with 32% expecting to spend more on and 17% expecting to spend less on summer travel.
Top Destinations
46% Out of State
32% Within County
29% Within the State
17% International
How much do you expect you'll travel for summer vacations this year (2024) as compared to last year? SS=1008 April How much money do you expect you'll spend on summer vacations this year (2024) as compared to last vear? 55=1008 Apri
You said vou would not be taking a summer vacation this vear. What is the nrimary reason vou won't be taking a vacation this summer? SS.340

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