Beth Barbee’s Post

We know this. But never need to stop reminding and remembering. Pass along.

I just received a year-end email from the president of a brand I've purchased a few times throughout the year. There was one part of the message I found particularly compelling, as it aligns with my own belief about the strength of authentic brands. This, from the president of Vuori: "Our belief is that great brands thrive in the eye of the storm. They aren't just compelling marketing aimed at selling something. At their core, they have thriving cultures comprised of people that prioritize great relationships with one another. They make high quality, innovative products and their customer is at the center of everything they do." Here's to a happy, healthy, and hope-filled new year!

A most excellent example of how to engage a reader to make a point understood. Not unlike the really clever flight attendant on Southwest Airlines who turns the safety message into something you actually want to hear again.

I've been a lifelong procrastinator and am always seeking advice on how to shift this behavior. I've no doubt there is some great guidance in this article, but I procrastinated reading it and then was overwhelmed with all of the work it takes to NOT be a procrastinator! hope some of you find it useful. Worth sharing.

Such a great reminder of the basics. No extra effort required to be a great communicator, and it makes all the difference to your team(s). #team

Fun article with a few interesting observations on identity evolution and influences.

it's not often that an article about my home city brings me to tears. As WaPo is so extraordinary at doing, they've captured the humanity in way that makes me feel small, in an important way. Well worth the read, especially for my friends and colleagues who call Denver home.