I just received a year-end email from the president of a brand I've purchased a few times throughout the year. There was one part of the message I found particularly compelling, as it aligns with my own belief about the strength of authentic brands. This, from the president of Vuori: "Our belief is that great brands thrive in the eye of the storm. They aren't just compelling marketing aimed at selling something. At their core, they have thriving cultures comprised of people that prioritize great relationships with one another. They make high quality, innovative products and their customer is at the center of everything they do."
Here's to a happy, healthy, and hope-filled new year!