Bespoke Beauty Brands’ Post

[Expanding on a comment I’d made earlier this week...] Since the beginning of the year, a bunch of signals and themes have emerged industry-wide— each important. The modernization of (or apparent existential threats to) the CMO role, AI-enabled innovation and "next" organization design, zeitgeisty takes on vibe shifts, brand building "being back", brand v performance, DEI 2.0… the list goes on. Two recent articles, both published this week (linked below), shed light on another theme- that may seem obvious at first glance- but is nonetheless encouraging to me: the permission for playfulness and imagination to return into focus. Across any/all touchpoints. Through strategy and execution. Product and experience. Again, while this concept may feel simplistic, it requires leaders willing to continuously explore, open-source the meaning-making process, and to remain comfortable in challenging norms. What remains evident is that discernment and attention to detail remain essential to the discipline of “all things brand.” When these are applied with intention, as illustrated across the examples highlighted below, it unlocks value and enables healthy business outcomes. https://lnkd.in/efmTEau7 https://lnkd.in/eRRt5DZJ

Real Brand ambassador are the Founders🤯 The connection between consumers and founders is becoming more personal than ever. Today, it's not just about what brands offer, but who's behind them and their story. For instance, brands like Lenskart.com by Peyush Bansal , Bombay Shaving Company by Shantanu Deshpande and Nish Hair by Parul Gulati are the few examples of how a founder’s vision can transform a product into a personal consumer experience. These leaders have turned their passions into brands that resonate on a personal level, bridging the gap between consumer and company. Even while managing brands social media we tend to push the founders to show up! This shift highlights a growing trend: the success of a brand is as much about the authenticity and relatability of its founders as it is about the quality of its products. For such insights follow Amar Bhati #personalbrand #socialmedia #founders #brands

The future of beauty retail: A conversation with Mathebe Molise of Beauty on TApp LINK: https://lnkd.in/gB8EarG2 Hashtag: #TheDailyConsultant #Corporate #Management #Leadership Please LIKE & REPOST

Vision. Evolution. It's Time to Glow Ahead! The countdown to TD Cowen's Beauty & Wellness Summit in NYC on Feb 12-13th. What is the path forward for the future of beauty and wellness? As the beauty landscape rapidly evolves, we believe trust is shifting to new voices and consumers seek experience driven retail, innovative services, and product efficacy. Visionary panels, content, and CEOs include:   The Secrets to Elite Brand Building CEO Workshop with fellow Columbia Business School Professor Pauline Brown, Amanda Baldwin, Mark Goldston. Building an Intentional M&A Strategy featuring L’OCCITANE Group. The Experiential Retail Revolution featuring Clean Your Dirty Face, Madison Reed, Beekman 1802. The New Face of Luxury featuring Augustinus Bader, Macrene Actives, Saks Fifth Avenue. Artificial Intelligence and Personalization - How Will Logic Meet Magic? Featuring Curology, Function of Beauty. Fearless All-Access Innovation with Stefano Curti and Coty. The Convergence of Healthcare, Beauty, and Wellness featuring Face Reality, Rion Aesthetics, L-Nutra, Inc, and Andrew Stanleick. Global CEO Perspectives: Unlocking Beauty in China & India featuring RANAVAT and Wei Beauty. Visionary Investor Panel: Transforming Change Into Long-Term Value Drivers featuring Prelude Growth Partners and True Beauty Ventures. Next Generation Beauty Platforms – Rewrite the Rules with Milk & Obagi featuring Waldencast.

In the race to lead, many brands fall into a dangerous pit: The Brand Trap. Join me in this short broadcast from Austria 🇦🇹 as I bring insight straight from a leadership workshop to you and explain what the Brand Trap is and why you need to avoid it! What's the brand trap? In a word - its to copy others in their space, In an attempt to be successful leaders fall into the trap of looking around, seeing what other brands in their space are doing - and copycat. Same looks, same promises, same offerings. Suddenly, differentiation fades, and the market blurs into a grey landscape of indistinguishables. What's the result? Usually, a downward spiral into price wars where no one truly wins. 📉 Here's the way out: Look inward, not outward. 🔍 Your brand's unique value isn't in echoing the giants but in amplifying what's authentically yours. It's in how you do things, how you bundle your offerings, or how customers experience your service. It’s about being unmistakably you. And being different. An alternative option. So - my message is: don't just compete - offer an alternative. Stand out by being boldly different and authentic. Being the same is the WORST thing a brand can do - it's about being so unique that being the same isn't even an option. The real question isn’t “How do we match up?” but “How do we stand out?” Your unique value is your strongest asset. Leverage it. Avoid the brand trap by crafting an experience and offering so distinct and valuable that it turns heads, wins hearts, and captivates minds. Be bold. Be different. Be authentically you. 🚀 #BrandStrategy #Differentiation #Innovation

The #luxury, #fashion, and #beauty industries are constantly evolving, and leaders need to be agile and adaptable in order to stay ahead of the curve. In my latest article, I go into detail about the 4 qualities for success in these industries: 1) Stay attuned to your customers' evolving needs. Consumers are increasingly demanding personalised experiences, and leaders need to be able to deliver on this. This means using data and analytics to understand what your customers want, and then using this information to create products and services that meet their needs. 2) Improve your digital proficiency. The digital landscape is constantly changing, and leaders need to be able to adapt to these changes. This means having a strong understanding of digital marketing, social media, and e-commerce. 3) Embody a sustainability mindset. Consumers are increasingly concerned about sustainability, and leaders need to be able to demonstrate their commitment to this issue. This means using #sustainable materials and production methods, and being transparent about your supply chain. 4) Foster a culture of partnerships. Collaboration is key to success in the luxury, fashion, and beauty industries. Leaders need to be able to build relationships with other brands, suppliers, and influencers in order to create innovative products and experiences.

Beauty industry experts at the recent Dealmaker Summit and Uplink Expo New York weighed in on what it takes for brands to create legacy and prepare for a possible lucrative exit. Click below to read their insights, and let us know your thoughts in the comments. #beautyindustry #beautybrands #strategics #expertinsights #acquisition #founderstories #leadership

What do luxury brands need to do to thrive in 2024? 🤔 Q4 can only mean one thing - Q1! Last night I attended the BIMA (British Interactive Media Association) In-House Brand Council with Rebecca Mckee, David Rose, Joby Russell & Susanne Svensson. They discussed how all brands can win amongst all of the uncertainty and crazy things going on in the world. It was a pleasure connecting with some incredible business women in the industry too, in the form of Domenica Di Lieto Naimeh Zarezadeh and Justina Rosu Here are my personal takeaways that apply to luxury brands, but I'm interested to know from my network of brand leaders, what's your biggest focus for success in 2024 when it comes to marketing? 👇 👇 👇 #brandmarketing #luxury #2024 #planning #authenticity

What does a truly transformational leader do when she’s handed a beauty brand amid pandemic lockdowns, when people were under mask mandates and raw materials were in short supply? She fires up a record-breaking growth strategy that drives $200 million in sales. Read more about Milani Cosmetics CEO Mary van Praag and the transformational secrets powering the independent beauty brand’s record-breaking win streak in my latest Forbes article below ⬇️ https://lnkd.in/e-jd-M_i

#Luxury, #Fashion, and #Beauty are not my playgrounds but thankfully at Redgrave the wonderful Alice Valentine is both expert and super-connected. What is of significant interest to me however, are some the topics covered here about #leadership qualities demanded by these sectors, that transcend industry boundaries. In today's dynamic business landscape, two qualities stand out as crucial drivers of success: #sustainability and #digital expertise, particularly in consumer-facing industries. In #sustainability there are enormous, even existential questions, being asked, by and of #consumers. The #leaders who are most transparent and authentic about what those issues are, and where the trade-off's need to be, will become the clear winners To learn more about these leadership qualities and how to drive positive change in your industry please read the article, of course, don't hesitate to contact me or Alice for more details