Bespoke Beauty Brands’ Post

🎙️ Episode 6 of THE EXPERTS is out now! Tune in as Don Frey, President & CEO of the Independent Beauty Association , unveils the intricacies behind the Modernization of Cosmetics Regulation Act of 2022 (MoCRA) and the pivotal shifts shaping our industry's future. 🌿 From navigating new regulations to adapting to sustainability laws, Don's insights are a goldmine for beauty entrepreneurs. Get ahead of the curve on facility registration, product listings, and more, as we dissect the impact of state-level changes on your brand. 💼 Whether you're an emerging beauty brand or an established name, this episode is an essential listen to stay informed and prepared. Join us for a conversation that could redefine the way you do beauty business. 💄 View the full video here: https://lnkd.in/gBYXq3i7 #THEEXPERTS #BeautyIndustry #MOCRA #Sustainability

🎙️ Episode 6 of THE EXPERTS is out now! Tune in as Don Frey, President & CEO of the Independent Beauty Association , unveils the intricacies behind the Modernization of Cosmetics Regulation Act of 2022 (MoCRA) and the pivotal shifts shaping our industry's future. 🌿 From navigating new regulations to adapting to sustainability laws, Don's insights are a goldmine for beauty entrepreneurs. Get ahead of the curve on facility registration, product listings, and more, as we dissect the impact of state-level changes on your brand. 💼 Whether you're an emerging beauty brand or an established name, this episode is an essential listen to stay informed and prepared. Join us for a conversation that could redefine the way you do beauty business. 💄 View the full video here: https://lnkd.in/gWYZWp6d #THEEXPERTS #BeautyIndustry #MOCRA #Sustainability

Estée Lauder didn’t become a founder until age 40. Her breakthrough (and how companies use it today): Today, Estée Lauder as a business is worth $47 billion. When she got started, she grew her cosmetics kingdom by letting people sample her products. Before Steve Jobs was showing demos on stage, Estee Lauder was mastering them in salons while women had their hair dried, on women’s commutes on subways, streets, and at department store counters. Wherever she went, Estee would let women sample her products, letting the products sell themselves to the customers. She knew a crucial element of human behavior - people are more likely to buy something if they see how well it works. She pioneered this principle of free samples and gifts with purchases - two practices that are ubiquitous across the cosmetics industry, and many other industries too. Old way Describe your product’s features. New way Show the results of using it. Give free samples and gifts. Takeaway If people see how well your product works, it will sell itself. “Don't say it was ‘delightful’; make us say ‘delightful’” - CS Lewis If this resonates, please share ♻️ this post and follow Matt Schnuck for insights on inflections in life, entrepreneurship and 25 years in business.

Interesting article by Taylor Bryant and Beauty Independent. There are increasingly more beauty brand founders appearing in the tank seeking investment. Does it matter to us? We share our thoughts in the article below. Cristina Nuñez says, “Having ‘Shark Tank’ investors on the cap table does not impact our thinking around the viability of a potential investment and does not add or detract from the brand’s credibility given we have a very specific investment lens through which we evaluate opportunities.” “What we would not want to see happen is a scenario where a founder gives up a significant portion of their equity to secure a ‘Shark Tank’ deal (or any deal for that matter) given how important it is to us that founders continue to have meaningful skin in the game.” However, we do generally prefer to be “the largest investor with a meaningful voice at the table.” At Youthforia, Mark Cuban has been very valuable to have on the cap table with us. True Beauty Ventures #beautyinvesting

"🔍 Diving deeper into the beauty landscape with S'ABLE Labs! Insightful feature by Cosmetics Business about how to expand the S'ABLE Labs brand further. Let's continue pushing the boundaries, ethical sourcing and setting new benchmarks in the cosmetic industry. 🌟" Jessica DeBruyne sabrina dhowre

#ICYMI: Here's a recording of today's Beauty Debrief, where our Glossy beauty team (Lexy Lebsack, Emma Sandler & Tatiana Pile) explored the playbook that helped E.L.F. BEAUTY rise to fame, and discussed what the future holds for the buzzy brand: https://lnkd.in/ekZbmrJ8

The Challenge in Purpose. When VIBE PARTNERS interviewed customers on the streets for our Beauty Vibe panel event - The Power of Purpose - they asked the question “do customers care?” Well, the resounding answer was YES they do! But there are barriers – trust, the economy and clarity of initiatives all have an impact. Also, in a time-poor world, brands who are making it easy to care are winning with more loyalty and community support. Sabrina Elba and Aimee Connolly discuss how challenging it is to authentically inject sustainability, diversity, recycling and fair-trade values into a brand and its culture, but how the benefits are huge - for both the business and for society.  However, if messages are complicated, well intended efforts can be lost. No-one cares about sustainability if it isn’t sexy or accessible enough. Communication needs to be easy and fun while being transparent and clear.  Brands not only have the increasing legal obligation to build frameworks of purposeful governance, but they also need to meet the increasing demands of consumers, investors and retailers.  🎥: @thesheriffoflondon #beauty #beautypanel #beautyinsights #purpose #sustainability #bcorp #DEI #diversity #inclusion #givingback #entrepreneur #beautycustomer #beautyfulfilment

🚀🌈 Scaling New Heights Together: Dela's Commitment to Growing Brands 🌈🚀 At Dela Cosmetics, we don't just manufacture cosmetics; we fuel growth. We're passionate about helping scaling companies expand their horizons by introducing innovative technology and groundbreaking formulas. For brands that have been in the market for a while and are looking to soar to new heights, we are your ideal wingman. Growth is about evolution, and at Dela, we understand that. We're constantly researching and embracing cutting-edge technology and pioneering new formulations that can set your brand apart. Our expert team collaborates closely with you, understanding your brand's journey, values, and vision. This synergy allows us to introduce products and technologies that resonate with your brand ethos and market demands. Whether it's about revamping a classic line, integrating the latest beauty trends, or stepping into uncharted territories with avant-garde products, we're here to make that transition seamless and successful. Our commitment goes beyond manufacturing; we're dedicated to providing solutions that align with your growth strategy, ensuring your brand not only keeps up with the market but sets new benchmarks. Let Dela Cosmetics be the catalyst for your brand's next big leap. Together, we can turn potential into success and aspirations into achievements. #BrandGrowth #InnovationInCosmetics #DelaCosmetics

Word of mouth. The champion of marketing. Jaime Mewes & I blew through Live to 100: Secrets of the Blue Zones on Netflix this week. It was captivating & made us think "should we bust out of here & find our own blue zone?" (no sides eyes...there's only 4 episodes!) The morning after we finished each episode I came into work wanting to tell our Team all about it. I couldn't stop spouting off all of the random facts I learned & I told every person that would listen to me that they HAD to watch it! I was spreading the Blue Zones word & couldn't be happier to do it. This thought was sparked by the article below. I knew that HEYDUDE had grown at a rapid rate, but the fact that the majority of it was fueled by word of mouth was fascinating. How does an "ugly shoe" be the hot topic of conversations? I'm still processing this one! At Saalt we are on a continuous hunt to find new ways to spark conversations about our products to further our mission to change people's lives around the world. Some of our biggest challenges are that people don't wear our products externally, & periods don't typically come up in casual chats with your neighbor or with the person in line with you at the grocery store (doing our best to change this!). Leaves me with the questions... - Where does Saalt's word spread? - Is it at an intimate setting? - Is it in schools? - Is it in doctors' offices? - Is it a traveling trailer that stops at community events shooting cups out of a cup cannon? In my previous role the term "boots on the ground" was used more than I can count. We met people where they were at, we purchased small town billboards, we had ads on the local radio station. If it was a small town media channel, we were in it & we were sitting down with people face to face to answer any & all questions. Similar to Saalt there were lots of barriers to entry with volunteer emergency response. Long story short...these barriers exist for a lot of organizations, companies, & causes. So, where would you be open to having a conversation about menstrual/women's health? Where is that space for you & how can Saalt meet you there? And what word of mouth tactics have worked for you? I'd love to hear them!