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A new era in car buying 🚗 is emerging as manufacturers shift towards fixed, non-negotiable prices in direct-to-consumer models.     According to a recent Boston Consulting Group (BCG) study, nearly 68% of car buyers prefer paying a mark-up to avoid the hassle of price negotiations. This trend, discussed by BCG’s Ferdinand Harries and Professor Dominik Papies, highlights a significant change in consumer behavior, with fixed prices becoming increasingly popular.    Discover more in our latest article, featured in the St. Gallen Marketing Review:  https://lnkd.in/een_enR5     #AutoAIbyBCG #AutomotiveIndustry #AutoInnovation #FutureOfMobility #DigitalTransformation 

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