Barkley’s Post

"AI changed the way my agency worked almost overnight. It did not take jobs, it made our lives easier. Our creative teams quickly taught themselves to use Midjourney in the messy middle ground of ideation and pitching ideas. This changed everything for us." - Tom Demetriou, ECD, BarkleyOKRP #ArtificialIntelligence #Advertising #Creativity cc: shots https://lnkd.in/gFviBU4J

We did it! Thanks to our rockstar Impact team and awesome clients, BarkleyOKRP is still proudly B Corp Certified. In 2021, we became the biggest indie firm to snag this badge. Less than 2% of U.S. agencies can brag about that! Our #AddGood mantra pushes us to use business for global awesomeness. Whole brands create a big impact. We’re proud to rock the B Corp badge and continue the movement for positive change. #BCorps #ThisIsBarkleyOKRP #PoweredByPurpose #Recertified

“When you consider there are millions, billions of people on TikTok that you are narrowing down from to select the right person to represent your brand, it can be overwhelming, or it can be a great opportunity. And so it's being really smart about that criteria you lay, to find that right person.” Jane Chandler, VP of Public Relations at BarkleyOKRP More super smart insights from Jane, BarkleyOKRP's Joseph Spencer, + likekind's founder Pam Potts on our latest edition of This Modern Brand. 🎧 Here the the full episode + more: https://lnkd.in/gtKjDnQn. #ModernConsumer #InfluencerMarketing #WholeBrandThinking

On or around June 19th, 1865, word of the Emancipation Proclamation finally got around to some of the last enslaved peoples in Galveston, TX, stating that slavery had indeed ended. And so Juneteenth was born – a holiday that has been celebrated in a multitude of ways by a variety of people for over 150 years. But in June 2021, it was officially celebrated as a National Federal Holiday. But with anything “new” comes questions.   And as BarkleyOKRP’s ERG, The Hub and Putney would have it, we wanted to alleviate some of the pressure from Black People to teach others about the history. Our response: CHAT Juneteenth – an innovative tool that helps people educate themselves on this piece of American History by simply asking questions about the holiday. So we can get back to doing what we've been doing on Juneteenth for over 150 years.   Built on the Putney website, including the efforts from nearly 20 Black American employees from BarkleyOKRP, the chatbot exclusively answers questions about Juneteenth, in its own voice and gives you resources to continue your educational journey.   Visit the link below to use ChatJuneteenth for yourself – don't be afraid to forward to your friends and family to also educate themselves – and then show us how it works for you. https://lnkd.in/ggNEbaaS Alright, now we're going to celebrate how we celebrate.    #CelebrateHowWeCelebrate #Juneteenth #AddGood

Forget Mondays — Garfield has a new favorite day: check-in day at Motel 6! With pets staying free, there's more budget for extra lasagna. Travel smart, nap smarter. Our latest work for Motel 6 (Garfield + Odie too) #PetsStayFree #ClientLove #Hospitality

We might not work for the awards, but hey, we won’t say no to some shiny new shelf decor! Thanks to the Veterans Community Project, Planet Fitness, and Smoothie King (SKFI) teams for creating award-winning work! #ModernConsumer #ThisIsBarkleyOKRP

Happy #AddGood day to those who celebrate. An incredible piece of BarkleyOKRP culture. Can't wait to get out there today and serve our community! 🚀 + 🥃

Feeling especially grateful today for our amazing growth at BarkleyOKRP! This year, we've added new clients, opened new offices, and upped our Impact game. We’ve been out there sharing our research and publishing guides, proving we can walk the talk on purpose-driven success. Change = progress. We're all about evolving, building resilience, and shaking things up. Huge thanks to our clients and partners for being part of this wild ride. Onward and upward! See our progress here: https://hubs.la/Q02zLz_S0 #AddGood #BrandPurpose #BCorpCertified

Ready for a glimpse into the crystal ball of digital marketing? Matt Zeiger, our VP of Technology at BarkleyOKRP, spills the beans on how predictive analytics and AI are not just buzzwords but our secret sauce for driving stellar results. Tune in for: ✅ The future of digital marketing (Hint: it’s not about flying cars... yet) ✅ Generative AI & Predictive AI magic ✅ The latest in advertising services ✅ New ad platforms (Yes, Netflix is now in the game) Grab your popcorn, folks. It’s going to be a thrilling ride! cc: BlockHash Podcast + Adlucent #ModernConsumers #DigitalMarketing #Futureproof https://lnkd.in/gVFZp_ry