Samba TV shared its insights on the CNN debate. 25.2m HHs watched! Most watched linear TV event outside of the Super Bowl/NFL. Swing states that over-indexed: Michigan, Pennsylvania, and Wisconsin (+5%-8% each), while these under-indexed: Georgia and Nevada. Building up to this event, Biden has run 5x the number of ad impressions as Trump. Trump will likely be using his new war chest of contributions to step up the pace between now and November. #sambaTVinsights
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We are excited to partner with Elana Sulzer and her team at Snap Inc. to help people discover new shows and movies in a platform that is so meaningful for millions of people around the world!
NEW: Snapchat campaigns delivered an 84% lift in tune-in! 📺 Our research with Samba TV found that Snapchat can help streamers and networks drive audiences to watch TV shows and movies. Find out more in our blog post: https://lnkd.in/eXYQ7cs8
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National Basketball Association (NBA) legend Bill Walton passed away. An incredible voice for the sport and a delight to listen to. In a speech below he shares what he learned from his UCLA coach, John Wooden. Lessons on leadership and life principles that we can all learn from. Inspiring stuff for all of us. RIP, sir! #billwalton #wordstoliveby
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Would love to see you in #cannes ! If you’re attending #canneslions give us a shout!
Meet Samba TV at Cannes Lions!
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Samba TV introduced new Samba AI capabilities today at our New Front presentation in New York. When we launched ACR 10+ years ago, we were able to answer some of the hardest questions about linear and streaming television. But that pales in comparison to what insights we can offer now. With #SambaAI, we are now entering the next generation of TV data + measurement. #NewFronts #IABNewFronts #Upfronts #SambaTVinsights #TVMeasurement
