Ashwin Navin’s Post

The results are in, and Samba TV data clearly shows that Snap Inc. campaigns have a significant impact in driving audiences to watch new shows and stream movies 📺 🔥 . Newly released research leveraging Samba TV’s Causal Attribution and Snap’s Intent to Treat control methodologies showed an average lift of 84% in tune-in rate among audiences exposed to an advertisement on Snapchat across a robust variety of studies. “Snapchat is the preferred platform for younger generations to stay connected, and the Samba TV studies prove that entertainment advertisers make a significant impact by tapping into our large and highly engaged audience to find new viewers for TV shows and movies.” - Elana Sulzer, U.S. head of entertainment at Snap. "Our research provides actionable insights for entertainment marketers, demonstrating Snap's emergence as an essential partner in marketers' media strategy, increasing advertiser confidence in leveraging the platform to reach this unique demographic." -Ashwin Navin, Co-founder and CEO of Samba TV Read more 👉https://lnkd.in/geScb7mp #TVMeasurement #DataIntegration #TVData

We all love a story, especially if it creates emotion for us - and TV is one of the greatest storytelling platforms EVER!! I bet if you think of an advert, it has been, or is on the TV, and it has been emotionally engaging. With the majority of adverts across TV being 30 seconds, and accounting for over half of the ads aired on TV, there's plenty of time to get your message and story out there. With AdSmart from Sky, the added beauty to the story, is the targeting - meaning you get YOUR STORY to the RIGHT HOUSEHOLDS, at the RIGHT TIME, whenever and however they are viewing content. If you have a good story to tell, and you want to get waste free TV airtime from as little as £4k, get in touch #storytellers #tvads #targetedadvertising #targetaudience #bristol Thinkbox Sky

If you’re seeking mass audience impact, it’s hard to look past the power of Total TV. Did you know that last week alone, Total TV reached a massive 20+ million. 👀   Let’s set the facts straight:   📺 Total TV generates double the impact than the next best performing media 📺 Advertising on TV + BVOD has twice the sales impact of TV + Social Video 📺 Total TV performs strongly in all areas of media interaction; effective on its own, it also enhances the cross-channel impact and performance of the rest of your media mix   At Seven, we’re connecting brands with Australia’s biggest viewing audiences. #ThatsMassive   Source: ThinkTV Australia

Quick behind the scenes of making a TV ad. You can never trust a weatherman 😂 ☔️ We’ve been filming these little 20 and 30 second ads with client big and small and love making them. I remember back years ago when TV ads were so expensive you’d just spend the money elsewhere. But now, you can literally choose your audience like you do a Facebook ad. Then select a budget and send a series of ads only to that target audience. What you see in your front room on the ad break is totally different to what your neighbour sees depending on your demographic and persona. If you want to find out more about how you can get on TV 📺 drop me or Henry Mccrory 3️⃣ a message. #tvad #skyadsmart #tvadvertising

Instagram Broadcast Channel is a direct line from creators to followers. It is a new feature on Instagram that allows creators to create a new space where they can communicate directly with their followers by posting all their latest news and allowing fans to engage with reactions and in polls. This brand-new feature is designed to elevate your social media presence to new heights, allowing you to stand out, foster engagement, and build meaningful connections. #bblabs #bluberry #NYC #Newyork #Website #instagram #socialmedia #instagood #broadcasting #broadcast #media #newupdate #growth #livestreaming #socialmediaforbusiness #socialmediacontent #growyourbusiness #advertising #socialmediatools #instagramgrowth #instagramforbusiness #digitalmarketingstrategy

Today on the #FridayFireside, host #RickHowe welcomes #PeterDocherty, Founder and Chief Technology Officer of ThinkAnalytics. Speaking to Rick from Glasgow on the eve of IBC, Peter describes how ThinkAnalytics, the world’s largest independent content-discovery platform, brings personalization to the TV experience--for advertisers, service owners, and of course the viewers. Their recently launched personalization for the fast-growing FAST space delivers targeting for advertisers and ability for viewers to create a "virtual personal channel," among many other innovations. If you think TV is all about "one size fits all," watch this and discover why we say what you think you know about TV is so...last century. Sponsored by Centriply, powered by Tango Media Systems https://hubs.ly/Q0236YCn0

Today on the #FridayFireside, host #RickHowe welcomes #PeterDocherty, Founder and Chief Technology Officer of ThinkAnalytics. Speaking to Rick from Glasgow on the eve of IBC, Peter describes how ThinkAnalytics, the world’s largest independent content-discovery platform, brings personalization to the TV experience--for advertisers, service owners, and of course the viewers. Their recently launched personalization for the fast-growing FAST space delivers targeting for advertisers and ability for viewers to create a "virtual personal channel," among many other innovations. If you think TV is all about "one size fits all," watch this and discover why we say what you think you know about TV is so...last century. Sponsored by Centriply, powered by Tango Media Systems https://hubs.ly/Q0236Wmg0

Today on the #FridayFireside, host #RickHowe welcomes #PeterDocherty, Founder and Chief Technology Officer of ThinkAnalytics. Speaking to Rick from Glasgow on the eve of IBC, Peter describes how ThinkAnalytics, the world’s largest independent content-discovery platform, brings personalization to the TV experience--for advertisers, service owners, and of course the viewers. Their recently launched personalization for the fast-growing FAST space delivers targeting for advertisers and ability for viewers to create a "virtual personal channel," among many other innovations. If you think TV is all about "one size fits all," watch this and discover why we say what you think you know about TV is so...last century. Sponsored by Centriply, powered by Tango Media Systems https://hubs.ly/Q02371140

Is broadcast-only an effective local TV method? Let's talk it through with another #MythvsFact! When local broadcast campaigns target broad audiences, it can lead to a lot of wasted impressions. Ampersand allows marketers to be as precise as they need to be, with access to 116 million multiscreen households on over 165 networks and apps in over 200 DMAs. So no matter the screen, the network, or the daypart, it's easy to create targeted campaigns with optimal plans that drive greater efficiencies into your media investment. #Ampersand #MovingTVForward

How do you watch YouTube? On a mobile device, desktop, TV? In recent years it’s become more of a large-screen environment, which is great news for advertisers! In that environment, ads are more often viewed to completion, making them more memorable and cost-effective! We build our clients' YouTube campaigns using multiple setups to diversify the audience, engagement and ad-environment. If you've been thinking about a new place to find customers, let’s chat about YouTube! #mediabuying #adagency #digitalagency #youtube #TV