Ashley Rudd’s Post

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Publicist for talent & brands | Straight talking, Taylor Swift screeching black outfit enthusiast | Director @ MODA PR

“I’ve been burned with our last PR agency, so can you…..” ↳ Offer a free month's trial ↳ Slash your retainer cost by 50% ↳ Take payment per feature placement ↳ Ring your contacts first to see if they will feature The “in my head” response; I can’t post on Linkedin. But my actual response was this…. Like with any relationship, you can’t enter a new one and yet bring all the baggage from your previous go around with it. Why? Bringing in your issues and insecurities creates unnecessary tension and, quite frankly, casts a big black raincloud over this new start. You must give your new agency a fair shot and build a positive working relationship. Yes, some PR agencies must take responsibility for their “overpromise and underdeliver” sales pitches. But in some cases clients have to be accountable as well - like in a relationship, sometimes you just pick a bad apple.

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