How do you make your advertising more trusted and effective? We asked Kantar’s Head of Effectiveness Lynne Deason what she thinks about the value of trust to our industry. Advertising Association members can read more of Lynne’s insights and those of industry leaders at Google, Boots UK, Saatchi & Saatchi and more, in our new Value of Trust report: https://lnkd.in/dYBTeeDa With new Credos research showing that trust is now the second strongest driver of brand profitability and effectiveness (up from seventh a decade ago) why not inspire your whole team to consider how the advertising experience can contribute positively to the public’s trust in our work? Insights by Kantar Do get in touch to discuss a Value of Trust roadshow presentation for your team now: Communications@adassoc.org.uk
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Honored to be quoted in the Advertising Association's value of trust report alongside hugely respected and influential people in the industry. All the contributors to this report know that this is a topic we can't ignore. If we fail to invest in building trust, we are undermining the future of our industry. Advertising that builds trust is more effective, getting it right is a no-brainer! Businesses that get this right develop a shared creative effectiveness culture with the audience at the heart of it. The communications they develop make meaningful, memorable and brand centric connections with people. The most effective ones become part of culture. Ask yourself: Are your ads entertaining and meaningful to your audience? Are they worth someone spending their time with or are they crammed full of a multitude of product features conveyed in a boring ad that nobody will even notice? Will they be an enjoyable part of people's lives or an unwelcome interruption? Do they work for lazy brains or just for those in the industry who will work hard at figuring it out? Are you investing in a big idea that people will become familiar with and enjoy seeing more of as it becomes part of the cultural fabric of life?
How do you make your advertising more trusted and effective? We asked Kantar’s Head of Effectiveness Lynne Deason what she thinks about the value of trust to our industry. Advertising Association members can read more of Lynne’s insights and those of industry leaders at Google, Boots UK, Saatchi & Saatchi and more, in our new Value of Trust report: https://lnkd.in/dYBTeeDa With new Credos research showing that trust is now the second strongest driver of brand profitability and effectiveness (up from seventh a decade ago) why not inspire your whole team to consider how the advertising experience can contribute positively to the public’s trust in our work? Insights by Kantar Do get in touch to discuss a Value of Trust roadshow presentation for your team now: Communications@adassoc.org.uk
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A little Monday Nugget :) David Ogilvy, who some refer to as the Father of Advertising, left an indelible mark on the industry with his sage advice, and among his pearls of wisdom, one principle stands out - the paramount importance of testing big ideas and products. According to Ogilvy, the most important word in the world of advertising is 'test'. If you pre-test your product with consumers and pre-test your advertising, you will do well in the marketplace. Fast forward to today's business landscape, and Ogilvy's testing philosophy finds resonance in the strategic deployment of money back guarantee programs. These programs, designed to instill confidence and trust in consumers, also serve as invaluable testing grounds for companies daring to bring innovative ideas to market. By offering a risk-free experience, businesses not only encourage trial but also gather real-time feedback, aligning seamlessly with Ogilvy's belief that constant testing leads to advertising that truly resonates with the audience. In an era where consumer loyalty is earned through genuine value, money back guarantees emerge as a contemporary tool to apply Ogilvy's ageless wisdom in navigating the ever-evolving dynamics of the market. #AdvertisingInsights #DavidOgilvy #MarketingStrategy #Innovation #BusinessSuccess #theacsadvantage #consumerloyalty P.S. -This Ogilvy Ad for Rolls-Royce was genius.
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How can brands turn their award-winning ads into commercial success? Ipsos recently tested a selection of 10 ads using our Creative|Spark assessment tool to learn how high levels of creativity impact effectiveness. We found that award-winning ads deliver strong brand attention, illustrating creative focus on engagement and memory-making. Take a look. https://lnkd.in/gDhwu-Ya Rachel Rodgers Senior vice president, Ipsos Creative Excellence Shelley Yang Director, Insights Activation, Creative Excellence
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4A's Matt Kasindorf and Association of National Advertisers' Greg Wright weigh in on today’s client-agency relationships, why success is still so subjective and the growing need to establish clear definitions of value via Ad Age’s Ewan Larkin. #CostofthePitch2 #advertising #TSEclientwork Read the full piece below 👇: https://lnkd.in/e8VnaP9m
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Great innovations deserve great advertising - innovators must make sure that their innovation’s meaningful difference is inextricably linked to the content used to launch it. Kantar's data shows that perceived difference is a driver of both persuasion and memorability. Learn more in this article by Kantar's Dr Nicki Morley and Sarah Morrell. 👉https://ow.ly/WFuE50PR51g #ConnectedInnovation #Advertising #Innovation
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Great innovations deserve great advertising - innovators must make sure that their innovation’s meaningful difference is inextricably linked to the content used to launch it. Kantar's data shows that perceived difference is a driver of both persuasion and memorability. Learn more in this article by Kantar's Dr Nicki Morley and Sarah Morrell. 👉https://lnkd.in/dhFF_mTs #ConnectedInnovation #Advertising #Innovation
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Great innovations deserve great advertising - innovators must make sure that their innovation’s meaningful difference is inextricably linked to the content used to launch it. Kantar's data shows that perceived difference is a driver of both persuasion and memorability. Learn more in this article by Kantar's Dr Nicki Morley and Sarah Morrell. 👉https://lnkd.in/eGRsjCdE #ConnectedInnovation #Advertising #Innovation
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Advertising budgets are expected to go ☝ this year, because businesses know the importance and long-term impact of maintaining brand visibility. If you want to stay on top of where ad dollars are spent, Nielsen can help. Nielsen Ad Intel answers questions like: 👉 Who are the top spenders in a specific medium or market? 👉 Are dollars shifting and to which platforms? 👉 How well is your platform performing in comparison to competitors? Reach out if you'd like more info!
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David Ogilvy (1911-1999) was a legendary figure in the world of advertising. Often referred to as "The Father of Advertising," Ogilvy founded Ogilvy & Mather, one of the world's most prominent advertising agencies. His innovative approach to advertising and his emphasis on research and consumer behavior set new standards in the industry. Find attached his famous, "how to create advertising that sells" #DavidOgilvy #AdvertisingWisdom #EffectiveAds #HeadlineMatters #BenefitsNotFeatures #ClearMessage #VisualPower #PromiseDelivered #RelevantAds #CallToAction #LongCopySells #BrandConsistency #TrackAndAdjust
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Great innovations deserve great advertising - innovators must make sure that their innovation’s meaningful difference is inextricably linked to the content used to launch it. Kantar's data shows that perceived difference is a driver of both persuasion and memorability. Learn more in this article by Kantar's Dr Nicki Morley and Sarah Morrell. 👉https://lnkd.in/d65D8Yqq #ConnectedInnovation #Advertising #Innovation
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