Arriva Group’s Post

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Public Transport is all about connection(s) - a great new TV ad from our Arriva UK Bus business encourages people to think about catching the bus and illustrates how we're often at the heart of communities, bringing people together.

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We have just launched our first ever TV advert as part of a long-running marketing campaign! 🤩 ‘There’s a bus for that’ aims to encourage passengers who normally travel by car and other modes of transport to consider using the bus to get from A to B. The overall campaign is aimed at not just highlighting us, but at changing people’s behaviour and encouraging them to travel by bus – putting bus front of mind. Initial research insights showed that to deliver real behaviour change emotional engagement was key, which is why There’s a Bus for That focuses on how the journey will connect people with where they want to go and the loved ones they want to be with. The ad has launched across Merseyside, Luton and Milton Keynes as a pilot project and is being shown in cinemas and on-demand streaming services. We hope you love it as much as we do! 💙

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