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🚨 Publishers beware: Google’s AI overviews are here! 🚨 Google’s new AI overviews deliver fast answers, but they also could spell trouble for digital publishers. 📉 🔍 What’s Happening? Quick Answers: AI-generated summaries in search results provide users with immediate information directly within the SERPs, eliminating the need to click on a link. Traffic Drop: With up to 36% of organic traffic at risk, many publishers are seeing fewer clicks and lower ad revenue. 💡 How Can You Adapt? We spoke with Nils Ove Håland Riise from Arc XP, who shares how top news organizations are combating these challenges by: 1. Crafting exclusive, in-depth content that AI can’t replicate. 2. Utilizing paywalls and subscriptions to secure loyal readers. 3. Building direct traffic through newsletters, podcasts, and personalized experiences. Learn how to safeguard your traffic and succeed amid Google’s AI overviews: https://hubs.la/Q02CfR-V0

Google’s New AI Overviews: Traffic Impact and Strategies for Publishers

Google’s New AI Overviews: Traffic Impact and Strategies for Publishers

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Birger Soiland

VP of Sales @ Norkon | Driving Sales Growth, Building Relationships

2w

Great insight, as always from Nils Ove Håland Riise!! I would also add Live content strategies, as these will certainly not be replicated by AI either, as they are... Wait for it... LIVE

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