Arc XP’s Post

Last week, we had the pleasure of attending and speaking at an evening reception for the Association of Public and Land-grant Universities (APLU) annual marketing conference at The Washington Post headquarters. Matthew Monahan, President of Arc XP, participated in the evening panel discussion where he shared insights on maintaining and engaging your audience alongside other industry leaders from The Washington Post. The event provided a fantastic opportunity for senior communications and marketing professionals from public and land-grant universities to network, exchange best practices, and explore new ideas for improving strategic communications in higher education. Thank you to everyone who attended and contributed to making this year's CSC Summer Meeting a success!

That’s a wrap on The Audiencers Festival London! What a wonderful day it was! We connected with industry leaders and gained practical insights into the strategies transforming media today. A highlight was hearing from our customer, Marc Gendron, Publisher of Le Soleil who shared the remarkable story of transforming Canada’s Les coops de l'information from the brink of bankruptcy to digital success. Thank you to everyone who joined us, and a special thanks to Marion Wyss and Madeleine White for hosting such an exceptional event!

⏳ Time is running out to register for The Audiencers Festival London! Never attended an Audiencers event? You’re in for a treat! We’re thrilled to welcome Marc Gendron, Publisher of Le Soleil who will present on behalf of Arc XP: “From the Brink of Bankruptcy to Digital Transformation: The Impressive Story of Canada’s Les coops de l'information.” Don’t miss your opportunity to join us in London this Friday, June 21st, to connect with industry leaders and gain insights into transforming legacy media into digital successes. Secure your spot now! https://hubs.la/Q02CxXSR0

🚨 Publishers beware: Google’s AI overviews are here! 🚨 Google’s new AI overviews deliver fast answers, but they also could spell trouble for digital publishers. 📉 🔍 What’s Happening? Quick Answers: AI-generated summaries in search results provide users with immediate information directly within the SERPs, eliminating the need to click on a link. Traffic Drop: With up to 36% of organic traffic at risk, many publishers are seeing fewer clicks and lower ad revenue. 💡 How Can You Adapt? We spoke with Nils Ove Håland Riise from Arc XP, who shares how top news organizations are combating these challenges by: 1. Crafting exclusive, in-depth content that AI can’t replicate. 2. Utilizing paywalls and subscriptions to secure loyal readers. 3. Building direct traffic through newsletters, podcasts, and personalized experiences. Learn how to safeguard your traffic and succeed amid Google’s AI overviews: https://hubs.la/Q02CfR-V0

In the shift from a digital-first to an AI-first mindset, news organizations have a unique opportunity to pioneer change. Our latest sponsored article for Business Reporter dives into how early adopters are embedding AI into their content strategies, with Arc XP, to drive groundbreaking changes within their organizations. By integrating AI into their tech stacks, publishers are not only enhancing operational efficiency but also reimagining traditional news models to stay ahead of the curve. Explore the visionary insights shared by Joey Marburger, Director of Arc XP Labs, and discover how AI is poised to revolutionize the way news is delivered: https://hubs.la/Q02BmySr0

We are excited to sponsor yet another The Audiencers Festival in London on June 21st! 🎉 Never been to an Audiencers' Festival? You’re in for a treat! Join us in welcoming Marc Gendron, Publisher of Le Soleil, who will speak on behalf of Arc XP about “From the Brink of Bankruptcy to Digital Transformation: The Impressive Story of Canada’s Les coops de l'information.” You don’t want to miss this inspiring session and the chance to meet fellow industry thought leaders. Reserve your spot now! https://hubs.la/Q02B8tgP0

Arc XP is in New York today, sponsoring the Digital Content Next Tech & Product Innovation Day! We are thrilled to have Josh Fosburg from Arc XP and Dave M. from Sports Business Journal speaking on "Bridging B2B and B2C: Strategies for Navigating Media Disruption." Their presentation will cover key topics such as: 🔹 The importance of structured processes for growth 🔹 Creating compelling content with AI 🔹 The role of human writers in ensuring content quality 🔹 Building audiences: short-term vs. long-term strategies We look forward to engaging with everyone at #DCNTechandProduct!

Live from the Amazon Web Services (AWS) Publishing Symposium in London! Featuring discussions on key publishing themes like audience intelligence, content monetization, and the future of content production, with insights from top UK and international publishers, our team is thrilled to be part of this influential event. This afternoon, our very own Joey Marburger spoke on the panel "Pioneering GenAI in Publishing: Exploring the Future of Content Creation and Distribution." Joey, alongside other industry leaders, shared a wealth of knowledge on pioneering GenAI, monetizing quality journalism, and mastering audience intelligence. Cheers to a day filled with great conversations and even greater people! 🥂