Ant Duffin’s Post

The best marketing is both art and science.  With sessions that explore this combination, as well as leadership, AI, customer acquisition, growth, experience and loyalty, messaging differentiation and more, Gartner Marketing Symposium/Xpo in Denver is a can’t-miss conference.  Hopefully I will see you next week, I will be there talking about D2C strategy and personalization plus talking to clients over the 3 days. Explore this year’s full agenda: https://gtnr.it/4bF9JVr #GartnerMKTG #CMO #Marketing #AI

What a week its been! We had our first London Gartner Symposium which was a huge success - it was great to see so many people in person. The added bonus was that I got the opportunity to present our most recent digital commerce work Digital IQ: How Top Brands Win in Digital Commerce. Summary of findings, Top digital commerce brands : 1. Tailor commerce marketing execution more than other brands. They create more audience-specific content and also rightsize the number of channels to optimize ROI. 2. Focus on three core buying experience priorities to drive conversion: immersive guided selling tools, rich product detail and service pages, and frictionless transaction features (e.g., payment options, automation). 3. Recognize the importance of postpurchase experiences to maximize customer lifetime value in both revenue and sentiment. They help customers get value from past purchases, promote complementary products and services, and put the customer in control of self-service support. Thank you to everyone that attended the session, Gartner clients can access the report here - https://lnkd.in/eMDNPF8d #GartnerMKTG #digitalcommerce #ecommerce #DigitalIQ #bestpractices

Are you at a D2C crossroads? Maybe you are deciding whether to venture into D2C and how to approach it. You might be selling direct already wondering what the best path is to take. If this rings a bell with you then check out this D2C article I contributed to that helps leaders to determine the most appropriate path to take based on the strength of its purpose, potential, and priority. Gartner for Marketing & Communications #Gartnermktg #digtialcommerce #D2C #Directtocustomer

Be sure to give this a listen to understand what makes genius brands tick #Gartnermktg #digitalmarketing

Join me at Gartner's London Symposium where I will be presenting but also looking forward to meeting with attendees on both days. Come and say hello, it would be great to see you! #GartnerMKTG https://lnkd.in/eRkHquTj

Join me at Gartner's London Symposium where I will be facilitating a workshop that focuses on winning in the personalisation moments that matter to your customers. Personalisation is expected by our customers, and it remains a priority but brands are failing to maximize a return on personalisation investments. Attendees will be guided through an actionable framework that sets out how to operationalize tailored personalisation that helps customers achieve their goals. #GartnerMKTG

Join me at Gartner's London Symposium where I will talk about how top digital commerce brands beat the pack by differentiating. Winning in digital commerce is getting tougher - CMOs must be bold and creative to differentiate from competitors to win in digital commerce. The session will provide CMOs with insights into what, and how top digital commerce brands differentiate to win across the customer purchase journey. #GartnerMKTG https://lnkd.in/eRkHquTj

I shared a few thoughts on the current state of direct to customer with Julia Waldow from modern retail and what it can mean for other brands that are selling direct, or those that are considering it. #gartnermtkg #DTC #directtocustomer

The registration window is closing for Gartner Marketing Symposium/Xpo in London: Don’t miss your chance to be a part of a conference built for marketers by marketers.  Join Gartner to discover the industry’s latest and greatest innovations and innovators: https://gtnr.it/42s2s7g  #GartnerMKTG #Marketing #CMO #Conference