Anne Porto’s Post

☀ I can't believe it's less then 2 months until Cannes Lions International Festival of Creativity 2024 ☀ Digital Voices will be back and even bigger this year ✨ We have some INCREDIBLE events planned, you won't want to miss out 👯♂️ More details to come... in the meantime, reach out if you're planning on attending! #cannes2024 #canneslions #influencermarketing

Creativity is our common language. Creativity is a force for change. People may forget what you said, but they will never forget how you made them 'feel'. Is my work driving 'me'. If you're creating alone, you're creating wrong. So many good messages in this clip for #canneslions2024. What brand has made you feel something through their story-telling? It most likely was memorable - whether it was a feeling of enlightenment, joy, sadness, pride, admiration, inspiration, motivation, maybe even anger (hopefully not confusion) - then it probably worked to build an impression, make you think, act, or feel something that you'll remember when you go to purchase, or alleviate tension if service was poor one day. #makeemotionalconnections #creativemarketing #takerisks #followyourexperience #followyourgut #insightsdrivecreativity #culturaldifferences #loyaltystillmatters

Captiv8 is Officially in Cannes! 🌟 We’re thrilled to dive into Creators, Culture, and Community at one of the most creative conferences in the world! Join us this week for some of the exciting events we’ve curated just for you! 😌 Located at the renowned Carlton Hotel on the Croisette, indulge in cocktails and bites all day long in an atmosphere of luxury and relaxation. Need some time to refresh and recharge? Book some time with our team to relax, unwind, and re-energize amidst the Cannes buzz. 🗣️ Engage with noteworthy creators like Adam Waheed, Ally Love, Pragathi Guruprasad and Jalen Noble. Get firsthand insights and inspiration from these industry leaders during our #AMA sessions and GRWM events! 🎉 Custom VIP Experiences: Connect with iconic thought leaders driving the creator economy forward. Network, learn, and grow with the best in the business. 💡 Dive into Key Topics: Explore essential topics such as AI, social commerce, creator culture, trust and connection, measuring success, connecting to cultural moments, the future of measurement, brand safety, and more. Stay ahead of the curve with cutting-edge discussions. ✨ Get Ready With Me Stations: Stop by our GRWM stations to get all glammed up for the night. Perfect for preparing for the exciting events and parties at Cannes. Email cannes@captiv8.io and RSVP with our team, VIP experiences are extremely limited! Click here for more information: https://hubs.la/Q02zn6_z0 #Captiv8Cannes #CannesLions2024 #Creators #Culture #Community #MarketingInnovation #InfluencerMarketing #SocialStrategy #BrandSafety #VIPExperience

We've touched down in Cannes 🦁 and we're ready to take on the heat this week! There's nothing more exciting than being on the ground and connecting with our platform partners, clients and industry leaders. We, along with many others, are (perhaps overly) optimistic about getting invited to one of the many Spotify concerts. However, FOMO will be far less than in previous years, with the likes of Snap, Amazon, and TikTok coming through with great evening events featuring The National, Kelis, Honey Dijon, Tinashe, Mr. Eazi, INJI, + many more 🎶 There's no shortage of fantastic events (duh). Here are just some of the many that we're looking forward to: ⚡Amazon Port: Amazon are delivering the goods again with sessions including; Advertising that sparks emotion, Now trending: #Authenticity & Cracking the code to generative AI in ads. ⚡ TikTok Garden is unmissable as always; Made for TikTok: The Value of 'Always On' Creative & When Culture Is A Strategy are just two sessions in an epic lineup. ⚡ Pinterest Manifestival - food, fashion, tattoos and endless inspiration. What more could we possibly want. ⚡ Meta: NavigAIting the Future - a great pun and a great subject. Sold. ⚡ Snapchat: Beyond the Buzz: Using GenZ Insights to Create Balanced Generational Marketing. ⚡ Snap Beet TV: All About the Context: Leveraging AI to Reduce Brand Risk and Maximize Brand Equity. ⚡ CreativeX are also hosting a discussion on 'Metrics that Matter' all around elevating creativity to the board and C-Suite - we managed to score an invite to this one. 😎 If you want to meet up and chat, DM Dani Larimer or Jonny Mole. We’ll be sharing tons of exciting updates from Cannes on our TikTok and Instagram. Follow along below. #cannes2024 https://hubs.ly/Q02C6p8_0

🌟 My Post-Cannes Reflections 🌟 I love Cannes. It’s a week of conversation, connection, and collaboration - a ‘creative mecca’ if you will. But now that the dust has settled and everyone is posting their top takeaways, I’ve been doing some reflecting. And I think something was missing from Cannes this year. In amongst all the awards and big name talks, our industry’s ability to do good got lost. So, here are my top takeaways from Cannes 2024: 🤖 Everyone is obsessed with AI. It’s no surprise that AI dominated the conversation again this year. As an industry, we’re still obsessed with chasing the latest shiny thing, especially if it makes us money. Sustainability has been completely deprioritised. A smattering of brands and agencies made nominal gestures in the right direction, and (embarrassingly) few took the train instead of flying. But aside from that, there was barely anything of note on sustainability at all. 😔 Change has arrived, but not on the main stage. The whole festival felt more diverse and inclusive than ever - WACL (Women in Advertising & Communications Leadership ) had its first real presence in its 101-year history, and lots of interesting conversations took place outside the Palais. But it was a conversation that mainly took place in back streets and small cafés. Meanwhile, the line to watch Elon Musk snaked around the block. 🤑 We need a reframe. AI took centre stage because it has been framed as a driver of growth. Sustainability and D&I remain fringe conversations because they have not. The exception might be women’s sport, which (quite rightly) received a lot of airtime this year because of its demonstrable commercial value. Growth is how you get attention at Cannes.   💚 You can do good and make money. The new Alt Text awards category next year (created by Cannes Lions International Festival of Creativity in partnership with RNIB and MullenLowe UK) is a great example. The inclusive practice allows brands to target an additional 2.2 billion blind and partially sighted people globally. So next year, let’s make doing good while making money a Cannes priority on and off the main stages. ✊🏼   #CannesLions #Sustainability #DiversityandInclusion #AI #WomenInSport #CreativeIndustry #Advertising

𝐈 𝐰𝐚𝐬 𝐭𝐨𝐥𝐝 𝐭𝐡𝐚𝐭 𝐍𝐚𝐬𝐡𝐯𝐢𝐥𝐥𝐞 - 𝐜𝐚𝐩𝐢𝐭𝐚𝐥 𝐨𝐟 𝐓𝐞𝐧𝐧𝐞𝐬𝐬𝐞𝐞 - 𝐢𝐬 𝐜𝐚𝐥𝐥𝐞𝐝 𝐭𝐡𝐞 𝐌𝐮𝐬𝐢𝐜 𝐂𝐢𝐭𝐲 🎶 There should be no better place to experience music, a city of storytellers and dreamers…unfortunately we had no time to witness all this in detail. Yesterday Maria Catarina Peixoto and i were heading to the Exhibitor Live trade show to discover new trends. We explored nearly 100 exhibiting companies showing innovation, emerging technology, customer engagement, creative solutions, and experiential exhibits. Trade Shows have been always a crucial part of igus GmbH. Throuh Covid it has changed and developed really quickly to furthere formats like hybrid. AI is also becoming a big part of Trade shows meanwhile. Whether it is that you could witness a lot of VR glasses or brand new front-ends with an amazing ChatGPT or other language models in the back-end. 𝑩𝒖𝒕 𝒘𝒉𝒂𝒕 𝒉𝒂𝒑𝒑𝒆𝒏𝒔 𝒃𝒂𝒄𝒌𝒔𝒕𝒂𝒈𝒆, which LEDs, banners and workers make things happen, was the focus of yesterday's trade fair. The video was shot by a robot traveling on an axis. Stay curious and visit us on our trade shows igus Inc.   #improvewhatmoves 

The ShowHeroes team is currently at Cannes Lions International Festival of Creativity and CEO Ilhan Zengin has thoughts on this year’s atmosphere. This year’s Cannes Lions is very different from last year’s, where caution was the dominant feeling. But is it roaring excitement this year, or something more nuanced? Read his thoughts alongside other industry leaders in Digiday. 👇 https://lnkd.in/edYn9KD9 #Cannes2024 #CannesLions #digitaladvertising #digitalmarketing

Meet us in Cannes! We’ve set up our townhouse to provide a calming, yet engaging atmosphere juxtaposing the hustle and bustle of the festival. The atmosphere of the townhouse symbolizes our vision for a clutter-free online experience through ad filtering, embodying the principle that less is truly more. We look forward to discussing how our technology, along with our solutions for advertisers and publishers, can provide more incremental revenue, more impactful ads and more brand trust, all while improving the overall user experience. Located in a peaceful area of Cannes about an 8-minute walk from Palais des Festivals et des Congrès, our townhouse will be open Monday through Friday for various meetings, panels and apéros, offering a place for guests to “filter out” the noise. Here's a quick look at some events you may not want to miss: Tuesday 18 June - Women in ad tech breakfast from 10 AM - 12 PM to discuss practical steps to keep important initiatives like privacy, sustainability and DEI in focus even as priorities shift. - Conscious advertising breakfast for brands and advertisers from 10 AM to 12 PM to present findings from a pro-bono campaign with WildAid, using advertising to drive positive behavior change and applying green media best practices. - Open apéro evening from 4 PM - 6 PM to connect with other Cannes attendees, drinks and snacks included. Wednesday 19 June - Panel on media quality (or lack thereof) and if we zero in on this one issue, we may be able to improve a myriad of others from sustainability to brand safety (and more) 4 PM - 5 PM (with panelists from TAG, Good-Loop, The NAI). - Open apéro evening from 5 PM - 7 PM to continue the conversation. Thursday 20 June - Last chance for an apéro evening from 4 PM - 6 PM to network and recap the week’s events and insights. To get in touch or secure your invitation for one or more of these events, please use the link below. https://bit.ly/3XrsQh9 P.S. Note that the Olympic Flame will be passing through Cannes on Tuesday between 11 AM - 1 PM so you may want to factor that into your travel time as the roads will be closed. #Cannes2024 #Cannes #eyeoXCannes #AdFiltering #Sustainability

After an insightful Cannes Lions International Festival of Creativity trip this year, we sat down with our Nordic CEO, Niclas Froberg, and asked him 5 quick questions about his experience and what he learned there 🚀 Check out his insights below 👇 #Cannes #Cannes2024 #AIMarketing #TreKronorMedia #MakingScience

Create a lively atmosphere that matches the spirit of the season. Let Anesi be your partner in making this festival season extra special. #techautomation #futuretech #userfriendlyhomeautomationsystems #smartautomation #homeautomationtech #budgetfriendlytechnology #automatedlife #futureautomation #smartlivingtechnology #wirelesscontrol #fingertipstechnology #smarttechsolutions #innovationinautomation #efficienttechnology #connecteddevice #automatedliving #digitalcontrol #HappyNavratri