Anastasia-Nikita Bansal’s Post

Exciting News: My Interview with The Women in Programmatic Network is Out Today! 🎉 I'm thrilled to share a glimpse into my path as a female founder in the ad tech sector in my latest interview with TWIPN. We talked about the highs and lows of running TeqBlaze and how we embrace diversity at our company, and I shared some tips for women making their mark in this fast-paced industry. A huge thank you to Hazel Broadley 🦙 for this incredible opportunity. TWIPN is doing phenomenal work supporting women in programmatic advertising! Read the full interview here: https://lnkd.in/dreEFvJ3

Happy 4th of July from all of us at TeqBlaze! Today, we celebrate Independence Day alongside our valued partners and friends across the United States. We are proud to continue collaborating and innovating as we grow together. I wish everyone a joyful and safe celebration with their loved ones!

I'm participating in the IAB Europe survey on programmatic advertising this year. 📊 It's a quick, 10-minute, anonymous survey aimed at understanding the current trends and attitudes towards programmatic advertising from both the buy and sell sides of the digital advertising industry. Your insights are invaluable! The results will guide the IAB Europe Programmatic Trading Committee in shaping strategies for publishers, agencies, and advertisers and will be shared at DMEXCO 2024. 🌍 Contribute your views by July 26, 2024: https://lnkd.in/ey8pjeNY

Had an amazing time at the FreeWheel party at Cannes Lions International Festival of Creativity! Met so many great people and it was such a vibrant evening. Thank you for hosting us!

As The Trade Desk refines its criteria for premium publishers, focusing predominantly on CTV and major subscription platforms, it raises a critical question: are we seeing the genesis of a new elite in digital advertising, where access and visibility are reserved for the few? How can we ensure diverse media landscapes where smaller publishers aren't overshadowed by giants? A recent article in ADWEEK brings up an essential point related to this development. Transparency is crucial for The Trade Desk's approach to truly benefit the digital advertising ecosystem. Publishing the criteria used to determine these rankings would be beneficial. The Trade Desk could provide a framework that the industry could reference by creating distinct categories, such as the top 100 web publishers or the top 100 mobile publishers. Such detailed classifications foster transparency and help stakeholders understand the basis for these distinctions, making the information more practical and actionable for everyone involved.

I'm excited to share that the TeqBlaze team and I will be at the Cannes Lions International Festival of Creativity from June 17th to 21st! It's a fantastic opportunity to connect, exchange ideas, and meet new faces in the industry. If you'd like to schedule a meet-up, please book a time here: https://lnkd.in/dPxBN5DX  I'm looking forward to seeing many of you there!

I'm excited to announce a new partnership between TeqBlaze (former SmartyAds White Label Solutions) and ID5.io, a leading provider of identity solutions. This strategic move incorporates ID5's advanced identity technology into our white-label SSP+ad exchange, marking a significant step in adapting to the evolving digital advertising landscape without third-party cookies. Our collaboration enables enhanced programmatic monetization by leveraging a sophisticated identity system that respects user privacy and improves the efficacy of digital campaigns. It positions our platform to better support publishers in maximizing their revenue through targeted content delivery. Discover more about this partnership on our blog 👉🏻 https://lnkd.in/dixb66gU

I'm happy to announce that the TeqBlaze (former SmartyAds White Label Solutions) team will be at Gamesforum Hamburg this June 11-12 at the NORD EVENT Panoramadeck. I look forward to discussing the evolving landscape of programmatic monetization for publishers and demonstrating our innovative white-label solutions. 🚀 If you want to enhance your app's revenue potential, don't miss the chance to schedule a one-on-one with us at the event: https://lnkd.in/d7UmA8aE See you in Hamburg!

Despite the recent news that the elimination of cookies has been postponed again, we continue to prepare and research diligently. As we navigate the ID challenges in AdTech for 2024, understanding the nuances of identity markers (IDs) in ad auctions remains critically important. Here’s a deeper dive into the key challenges and opportunities: Digital Out-of-Home (DOOH) presents exciting opportunities in dynamic advertising. By integrating OpenRTB guidelines with practical insights, we're pushing the envelope on ad effectiveness. Effective Strategies for DOOH: Precision Targeting 📍: Unleash the power of sophisticated geolocation data to position ads precisely where they will captivate your target audience the most, amplifying relevance and impact. Dynamic Content 🔥: Adapt your messaging in real-time based on data like weather conditions, time changes, or live events to keep your content relevant and engaging. Analytics-Driven Adjustments 📊: Use advanced analytics to monitor how viewers interact with your ads and adjust your fly strategy to optimize content and placement. Creative Excellence 🎨: Embrace the potential of high-quality visuals and innovative designs that catch attention quickly and from a distance and leave a lasting impression, inspiring creativity in your campaigns.Mobile Integration 📱: Connect DOOH campaigns with mobile interactions through QR codes or augmented reality, providing a seamless user experience that bridges the gap between large-format ads and personal devices. Let's Discuss: I'd love to hear how you use DOOH in your marketing strategies. What successes have you experienced, and what challenges have you faced?